It matters where we advertise. Some media makes more of an impact - think effectiveness, think ethics. Global Chief Strategy Officer @havasmedia
New York
Joined January 2009
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So excited to share this!!!
LISTEN: We’re thrilled to unveil our new Meaningful Media Podcast. In Eps 1, host Ben Downing talks with @Greg_James on why #meaningfulmedia matters now more than ever. #MMPodcast
podcasts.apple.com/podcast/t…
Back at you @marobella . Too Kind - really fun catching up in this context!
Being a @Havas alum & having worked closely with @Greg_James for years, this interview was a treat. He’s one of the most talented people in the biz.
Greg James retweeted
Thank you @Greg_James, Andrew Canter, Naomi Taylor, Carlotta Rossi Spencer and Marina Prieto for this conversation around the power of content made meaningfully!
#HavasMediaNetwork @theBCMA @bbcstudios @banijaygroup @pedidosya #HavasCafe #HavasCannes #CannesLions
Excellent work from Hilton - clever, fun and new. #mediaexperience #meaningfulmedia
AHHH it’s happening! We think great (and sometimes unexpected things) happen when you stay. So, stay with us through our 10-minute TikTok and find out how to enter for a chance to win Points, swag and more. hil.tn/ffxcuy #HiltonStayFor10 #HiltonForTheStay
Greg James retweeted
Pleased to have our own @Greg_James join @DPAAglobal CEO @barryfrey for a 'Short Connects' video interview!
Greg and Barry's conversation covered everything from #MeaningfulMedia to globalization. Checkout the full video here! mediavillage.com/article/mea…
Greg James retweeted
“We used to think that it was millennials and Gen Z that just cared about what sustainability meant — every kind of consumer now is more conscious,” said @Greg_James, the Chief Transformation Officer at Havas Media Group. #CannesLions2022
euronews.com/next/2022/06/28…
Thoughts on the Twitter moves with @BusinessInsider and @kitten_mouse
A $43 billion Musk takeover of Twitter would put control of the platform in the hands of a billionaire who has expressed free-speech absolutist views, which risks rattling advertisers businessinsider.com/elon-mus… via @businessinsider
Great to be part of the agency creating the most #meaningfulmedia experiences. campaignlive.com/article/hav…
Check out @JRICH_14's, Head of Commerce for @Havas, tips on how #retailers can create meaningful brands. With how cluttered today's marketplace is, it has become even more important to create a culture of loyalty. #CustomerLoyalty #MeaningfulMedia
mytotalretail.com/article/br…
Be sure to check out what @havaslondon's CEO @xavierrees has to say about the big #TalentCrunch and how companies can navigate this phenomenon successfully. "It's time to nurture our own & to look for new people from further afield" #HavasWins
campaignlive.co.uk/article/b…
When it comes to #ChangeManagement, it is important to remember that it is more about stamina than strategy. Change is an ongoing process and should be seen as a discipline rather than a project. #BusinessTransformation #Leadership @4enterprisers
enterprisersproject.com/arti…
Mike Bregman, @Havas's CDO, covers three major needs in today's marketing world. Read on @adweek how he plans leverage data to ethically and meaningfully connect to clients' audiences. #MeaningfulMedia #Marketing #Data
adweek.com/agencies/how-hava…
A great synopsis of why @HavasMediaGroup does what it does. We want to help companies bridge this disconnect in a meaningful way. Well said, Mark! #MeaningfulMedia #BusinessTransformation
xitter.cf/havas/status/143816635…
Havas Media Group Promotes Greg Walsh to CEO North America adweek.it/3DcDN8N Congrats #HavasGreg2 ! So excited for what you will achieve!
Another great #AdCampaign from @FinishDetergent and @HavasMediaGroup. Using the slogan #SkiptheRinse, this campaign focuses on the importance of water conservation, possible by skipping the pre-rinse due to a more #sustainable detergent. #MeaningfulMedia
dare.havas.com/behind-the-wo…
I think we're learning the very definition of #MeaningfulMedia today... people and businesses rapidly making new plans
Great to be part of another valuable @theadclub discussion with my friends @GuardianUS
On the topic of a brand’s purpose, @Greg_James mentions that @HavasMediaGroup uses the meaningful brands framework to learn what the consumer expectations are, what the brand contributes, and therefore what is the brand’s purpose.
#MediaMondays
A big congratulations to @pritharules on her new position as CMO at @HavasGroupIN. Excited to see what big ideas you have in store for Havas! #HavasWins #HavasFamily
brandequity.economictimes.in…
.@JustPlayToys has found a unique way to advertise the slinky on social media by curating engagement. Using Soundcloud, people are able to create a remix of the toy's original jingle and post it on Instagram or TikTok. #InnovativeMarketing #AdCampaign
marketingdive.com/news/slink…
For @Allbirds, a sustainable #BrandPurpose is a key element of their growth strategy. This is a great reminder that a clearly defined purpose behind your product can go a long way for your brand and your customers. #PurposeDrivenMarketing @retailwire
retailwire.com/discussion/al…