Founder of the Hobby Arbitrage Method (AKA HAM) - Sell in markets with little to zero competition. Join waitlist. Become an offer owner.
Joined August 2013
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Start a hobby-marketing biz.
Huge markets.
High intent.
Low competition.
Cheap CPM.
You can almost literally throw a stone at random. Have it hit a market. And you can become the big dog in that market in 6 months.
Unsophisticated markets.
Trusting buyers.
Easy to deliver.
$300,000 from a course about making pickles.
Yes. Pickles.
$750,000 from a quilt pattern.
$500,000 from a drawing course.
"But people can learn that stuff for FREE."
They can.
So why did they pay?
POSITIONING. A specific sales page structure that converts every single time. A process that validates an idea before you build it.
You don't beat free by dumping more information on people.
You give a specific buyer a reason to choose your solution.
Meanwhile…
You’re still trying to sell "how to make money" to people who see 47 versions of that offer before breakfast.
Pre-launch is what makes the launch work.
How to sell a product BEFORE you build it (2026 edition):
AI made building cheap.
So now everyone's building.
Courses. Apps. Templates. Communities.
Most of it won't sell.
Not because the copy is bad.
Because nobody checked if anyone wanted it.
The fix hasn't changed in years:
1. Pick a market that's already spending money
2. Find the problem they complain about most
3. Write the offer before you build a single thing
4. Pitch it to real buyers
5. Build only after they pay
Building is easy now.
Selling is the skill.
Sell first. Build second.
Get FREAKING good at what you do.
Become world-class.
At one thing.
That’ll solve 99% of your problems when it comes to making money.
P.S.
And don’t rely on AI to replace you.
If you're good at what you do but still freelancing and you want to become an offer owner...
Without needing an audience or a ton of money - you can. You don't even need to create anything. Just learn how to sell - outsource the creation.
Read more here: georgeten.com/wl/
Proof>copy.
Market>copy.
Offer>copy.
Positioning>copy.
You’ve been manipulated to study a skill that’s irrelevant. That’s why AI can do it so easily.
Very very true.
Market > offer > copy.
That’s why your Claude doesn’t determine your success. It writes the most unimportant part.
The important parts?
You need to think for. YOU.
George Ten retweeted
130K Miz.
120K Stephen.
From scratch.
You can do this too.
Load this into your Claude:
Features -> benefits -> benefits of the benefits.
Feature: AC in your car.
Ask “so what?”
Benefit: So your car stays cold in the summer.
Ask “so what?”
Benefit of the benefit: so you can come to work without armpit stains.
TELL YOUR CLAUDE TO USE ALL THREE IN YOUR COPY.
Want to make a shit ton of money?
Write a SUPER VALUABLE long-form every day for 30 days.
“How valuable?” Might you ask…
Imagine that each piece is a course the reader is paying $100 to buy.
That valuable.
That psychopath was me.
I love writing :)
I saw a guy writing at the cafe today.
No @bot.
No @ChatGPT.
No @claudeai.
No @stanleybystan.
He just sat there, typing words manually.
Like a psychopath.