Official Google data and visualizations from the Trends Data Team. Sign up for our daily newsletter at the Google Trends site
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Since 2004, Hocus Pocus has been primarily searched in New England and pockets of the Midwest and Southeast, while The Nightmare Before Christmas has been searched more in the rest of the country
“Free horror movies” spikes every October, and the top trending movies related to the search last month were The Skeleton Key and The Conjuring
Check out this blog for tips on how to use Search to do things like help you find free activities near you this Halloween! blog.google/products-and-pla…
The top trending couples costumes this Halloween are new meets nostalgia, with a healthy dose of romance, race cars and robots
The witches are scheming this spooky season 🪄✨
📈 “How to make a bubbling cauldron” is a breakout search this past month.
📈 “Where can I buy dry ice” has spiked every October since 2007 and is a top trending "where can I buy" Halloween search.
Ready for a real scare? This year's top trending scary movies have everything from mascot horrors (currently at an all-time high) to psychological thrillers 😱
Looking for a Halloween costume for your pet that's un-fur-gettable? Check out this year's top trending pet costumes ⬇
For more ideas, head to our Frightgeist site: frightgeist.withgoogle.com/
Trick or treat yo'self! These are the top trending candies this Halloween. Which one are you most excited for?
29%KitKat
18%Oreo Ghost
43%Reese's Halloween Candy
11%Jelly Belly
28 votes • 23 hours GoogleTrends retweeted
Google’s Top Trending Halloween Costumes for 2026:
• Nikki From ‘Obsession’
• Agamemnon From ‘The Odyssey’
• Buddy the Unicorn
• Lily Lovebraids From ‘Poppy Playtime’
• Oliver Tree
• Verity From ‘Minecraft’
• Carl From ‘Dungeon Crawler Carl’
• Disco Scooby-Doo
• NeeDoh
• Hazel Hook From ‘Descendants’
variety.com/2026/shopping/ne…
Spooky season is upon us and our annual Frightgeist report has all this year's Halloween trends. From movie characters to out of the (stress ball) box ideas, these are the top trending costumes in the U.S.
Search interest in "book adaptations" reached an all-time high this year! 📚 East of Eden, Verity and Love Hypothesis are the top trending adaptations over the past month.
If you treat the fall like a mid-year reset, you're not alone. Searches for "organic skincare products" are up 1750% in the past month and "healthy meal prep" and "yoga for beginners" are breakout searches in the same timeframe.
Nothing screams fall like... sushi? 🍣
Searches for "how to make sushi" are up 400% in the past month
GoogleTrends retweeted
Search interest in latte art reached an all-time high globally this year!
So this International Coffee Day, @rajanpatel and I tried to level up our barista skills using Search Live ☕️
We had it talk us through the pour step-by-step, then showed what we made for some real-time (and very honest) critique.
Turns out making a tulip latte is harder than it looks 😅 Try it for yourself and ask Search anything.
Happy #internationalcoffeeday! ☕ Searches for coffee and and coffee beans hit all-time highs this year -- suggesting we all look forward to our morning cups
🤖 Made with AI
Learn more about how Search tools can help you perfect your at-home coffee routine: blog.google/products-and-pla…
