Head of⚡EV Growth • Decoding Innovative Playbooks for GTM Community • Ex-Fortune-500 Marketing Consultant
Des Moines, IA
Joined July 2012
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That's the feeling the best product marketing creates:
"here's what we sell" ❌
"here's life with/without us" ✅
(1) Keep it ruthlessly short with 3 sentences max.
(2) Skip the opener to lead with value.
(3) Wait for a signal since +90% of your prospects aren’t interested at a given time.
Prospects aren't impressed we pay $199/mo a tool to stalk and repeat back what it learns.
Brevity = Credibility
4. Crowded Waters
Everyone knows what the category is and why they need it. Now you're fighting for market share.
You're in Crowded Waters if: Sales cycles are shortening, but win rates are lower.
Rivian shipped the NACS adapter for my 2022 R1T which formally opens the Supercharger network for this EV driver
Main coffee grinder is so loud so I wrote this for @DEWALTtough 😉
As my infant sleeps,
I dare make a peep.
But with only one free stand
Must get my coffee in hand.
So unplug the grinder default
And turn to DeWalt.
Fear not resting babe,
Daddy's caffeine is made.
The weather this time of year is a "tricky b***h" according to my wife, which is the new name for early spring.
1️⃣ Never as warm outside as it looks
2️⃣ Reaches the day's high temp at 4pm for 20 min before sun sets
Snow mode in @Rivian R1T worked great in -8F and 4" of packed snow. Add to that better preconditioning and seat heating controls in the app = 👌
Rivian's recall service appointment was completed in my driveway in 6 min
Every step of the process was easy - waited on hold <5 min and never left home - so good work @Rivian 🔧
We stopped nearly all of our advertising on FB in 2022, in part because I suspected that the platform confused "people who leave angry comments on posts about electric vehicles" with "people who like electric vehicles."
One is an interest target.
The other is wasted money.