Gabe Larsen (@GabeLarsen) header
Gabe Larsen (@GabeLarsen) profile picture

CRO at Atonom. Built Kustomer to a $1B exit → Meta. Now torching the old GTM playbook with AI Cloud Employees. Not tools. AI Teammates

Joined September 2009
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Building Atonom has me stressed out of my damn mind and having the most fun I’ve ever had in my career. Apparently those two things can coexist, who knew :)
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I really dislike calls that start with 10 minutes of introductions. I just don't think it's needed for everybody to tell me their title on LinkedIn, how long they've worked at this or that company, and how excited they are about this project. Don't get me wrong, I think it's important people know who is on the call but I think its time we officially make it a standard that one person take the honor of quickly introducing the other people on their team to save time for everybody. Are you with me or are you against me?
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Claude is Minecraft for professionals. You spend all day building cool s*&t, showing it to your coworkers, and creating absolutely no business value.
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I gotta shave. I’ve had a beard for four days and I’ve already had enough. Respect to the guys doing this full time. I’m out.
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“Events are way more fun to attend than follow up on.” Said every salesperson staring at a pile of business cards that will never become pipeline.
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Does someone’s appearance affect whether you buy from them? Be honest.
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I need to get a self driving car so I don’t get myself killed as I drive and respond to comments on social
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All comments are AI-written now. Okay, maybe not all. But enough that I've stopped assuming there's a human on the other side. Comments used to mean something. A thoughtful comment meant somebody read your post. Now I find myself reading comments wondering, did this person actually think this? Or did they just hit a button? The whole thing is starting to feel a little ridiculous. Maybe the next feature should be a badge that says: "I actually typed this myself."
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Everyone told me AI would save me time. I've never been busier. The problem is every time AI removes a bottleneck, I discover three more things I could be doing. I didn't get my time back. I just increased the number of ways I can be overwhelmed.
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You think AI is changing business? You should see youth sports. I know parents using AI to design practices, scout opponents, analyze film, and build player development plans for 12-year-olds. We're turning 12-year-old basketball into a Series B startup. I still can't decide if this is awesome or deeply concerning.
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Funny talking to different leaders about AI. Talk to a COO, they want to replace people. Talk to a director, they want to enhance people.
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It’s Monday again here in a few hours and somehow it feels like I never stopped working. No off switch an no clean break. Just roll straight back into it. This is what nobody tells you, when you actually care, it never really turns off. Most people want balance. I’ll take momentum.
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AI tools vs AI teammates. I don’t get why more people aren’t seeing this. The future isn’t more software. It’s digital workers. Cloud employees. AI teammates that work side by side with you and actually do the job. That’s how you build an autonomous organization.
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AI tells you what you want to hear 1 out of 4 times. You think you’re getting advice but you’re getting a yes-man. The funny thing is if you push back? It agrees even more. Feels smart. Makes you worse. Nothing is more dangerous than being wrong and feeling right. anthropic.com/research/claud…
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Gabe Larsen retweeted
AI agents aren't just a marketing team thing anymore. Sales. CX. Marketing. All running on agents using the same platform. We chatted with @GabeLarsen from @atonom_ai about how brands are scaling output without scaling headcount. The shift from tools → teammates is already here.
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Remember when everyone suddenly started writing with em dashes because ChatGPT did it first? Good times.
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Everyone said Shoptalk was great. It wasn’t. It was speed dating for vendors… and nobody told the brands. 5 dudes in quarter-zips circling one poor operator like sharks. “Quick question…” x 47. By day two, brands weren’t networking. They were playing defense. Smiling, nodding, slowly backing into fake meetings to escape.
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GTM agencies are about to feel this… Used to be your edge was knowing 10+ tools and how to duct tape them together. Now agents replace half that stack and actually do the work. Which means your value isn’t the stack anymore… it’s whether you can drive revenue.
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Sometimes I scroll social and see people posting about productivity hacks, leadership quotes, and their morning routine… While the biggest shift in how work gets done in 30 years is happening. At some point you just realize… Yeah I don’t need this person’s takes anymore.
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