Multiple factors, but here are the key reasons imo 1. Games between big programs just feel like two groups of mercenaries facing off. The teams don’t feel as tied to the fanbase or community as much anymore because guys are only there for like eight months. 2. Mercenary teams means sloppy football for the first month. And not in the fun Pac-12 way. 3. The broadcast feels like a vehicle that purely exists to get you sign up for a sportsbook. They have to dial it back. It’s too much. 4. The pregame shows don’t feel like they actually love the sport, but rather just love the conference that pays them more. 5. Vibes are off, generally.