Elevate Ventures invests in high-potential cross-sector innovative companies with a minimum $500M TAM at the pre-seed, seed, and early stages.
Indiana
Joined December 2013
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Join us for the HardTech & Product Workshop—a half-day, hands-on experience for founders & product leaders. Learn how to take ideas from lab to market, scale smarter, and cut wasted cycles.
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💡“Your competitor isn’t everyone doing what you do. It’s everyone selling to your buyer.”
Jeanette Renshaw, of @growthx, nailed a key lesson: ICP-first thinking simplifies everything.
#ICPSales #StartupFocus #GoToMarket
Jeanette Renshaw of GrowthX opened the Go-To-Market Summit with a bold truth: most founders aim too wide and sell to the wrong audience. elevateventures.com/2025-gtm…
“Founder-led sales is hard. Sales management is harder.”
You’ve hired reps. Six to nine months in, it’s not working. Is it them or your process?
Ian Illig nailed a truth many avoid: shadowing doesn’t build systems.
#StartupSales #SalesLeadership #FounderTips #gtm
Many founders assume early sales wins can be passed off to a new hire—but that’s a fast track to stalled growth. elevateventures.com/founder-…
“Visibility is cheap. Mindshare is earned.”
In a scroll-heavy world, Wade Breitzke reminded founders: being seen isn’t enough.
You want to live rent-free in your buyer’s head. That comes from relevance, not volume.
#BrandStrategy #Mindshare #GoToMarketWins #Marketing
In a visually rich, fast-paced session for our GTM Workshop, Wade dove into the emotional core of storytelling. His message was simple but profound: if your brand doesn’t make someone feel something, it’s just noise. elevateventures.com/2025-gtm…
Wen evaluating Go-To-Market traction, ask:
- Are people asking for access or just accepting a trial?
- Are budgets being created or reallocated to make room?
- Is your message shaped by buyer needs, or founder intuition?
#GTM #productmarketing
hubs.ly/Q03w33d70
🔥 Hot Take: “Your content is more important than your logo.”
At the Go-To-Market Summit, Pat Rodgers laid it out: brand is important, but voice and value win the long game.
#ContentStrategy #StartupMarketing #GenAISearch #GTM
The final session of the Go-To-Market Summit brought together three sharp GTM minds for a fireside chat that was anything but fluff. elevateventures.com/2025-gtm…
“Use early calls to validate your assumptions.”
Michelle Kidd of Vanta offered practical wisdom at the GTM Summit: first sales calls aren’t for pitching. Ask better questions. Tailor the message. Refine the narrative.
#CustomerDiscovery #StartupSales #EarlyStageFounders #gtm
This panel really got in the GTM trenches; we captured the key points: elevateventures.com/2025-gtm…
If you’re preparing to expand your sales team:
- Document what’s working.
- Define your ICP and primary use cases clearly.
- Build a simple, adaptable messaging guide.
- Don’t hand off sales — build a system your team can own.
#founders #gtm #sales
hubs.ly/Q03w38NF0
Cheat code for founders: built in credibility.
Salespeople have to earn trust. Founders start with it.
Don’t rely on founder magic forever. Build systems that can sell without you.
#FounderSales #TrustInSelling #StartupGrowth #GTM
Ian isn't the only person who had strong opinions about this during the GTM summit. See what they had to say: elevateventures.com/founder-…
If you’re building brand awareness, focus on:
- A clear, emotion-driven brand narrative.
- Messaging tailored to real buyer concerns.
- Consistent visual and verbal identity.
- Content that builds credibility, not just clicks.
➡️ hubs.ly/Q03w2ZyF0 ⬅️
“Would your customer be angry if your product disappeared?”
Jeanette Renshaw reframed stickiness at the Elevate GTM Summit: early traction isn’t product market fit.
Real fit is when they can’t imagine going back.
#ProductStickiness #EarlyAdopters #StartupProduct #GTM
At the Elevate Ventures Go-To-Market Summit, multiple speakers warned founders not to confuse compliments or pilots with real demand. elevateventures.com/early-tr…
Don’t chase waterfalls. Find the current. 🌊
Ian dropped a powerful metaphor at the Go-To-Market Summit: founders should build in markets that already have movement. Jump into currents where budgets already exist and stop hard closing.
#MarketFit #FounderAdvice #GoToMarket
Get more in depth on #productmarketfit in the recap blog: elevateventures.com/?p=4871&…