@Econsultancy

We empower large organisations to elevate their teams’ capabilities and confidence in marketing and ecommerce.

 London | New York
Econsultancy.com
Joined January 2008
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Join our agentic AI webinar: Feb 6th, 9am and 4pm GMT econsultancy.com/register-di…
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Harmonising bricks and clicks: L’Occitane, All Saints and Dr. Martens on omnichannel commerce econsultancy.com/loccitane-a…

Harmonising bricks and clicks: L’Occitane, All Saints and Dr. Martens on omnichannel commerce

Present and past digital leads at three major brands talked customer experience, personal relationships and social commerce at Retail Week x The Grocer Live.

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Reducing return rate: What are the latest ecommerce strategies? econsultancy.com/ecommerce-r…

Reducing return rate: What are the latest ecommerce strategies?

Michaela Weber, interim GM EMEA at BigCommerce, looks at the ways retailers can tackle returns while still easing the path to purchase for consumers.

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Econsultancy@Econsultancy28 Jan 2025
Join our agentic AI webinar: Feb 6th, 9am and 4pm GMT econsultancy.com/register-di…
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In praise of Marks & Spencer’s online returns UX econsultancy.com/marks-and-s…

In praise of Marks & Spencer’s online returns UX

What impressed me is not just how easy it was, but the gentle prompts involved that showed understanding of heuristics and shopper behaviour.

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Five key themes from our Future of Marketing report From the challenge of cut-through to the variety of GenAI use cases, we look at key themes from our recent report. econsultancy.com/future-mark…

Five key themes from our Future of Marketing report

Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d probably be spending my lottery winnings about now. But there are some approac...

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AI can be “springboard for productivity” in marketing, but not if brand-building fundamentals are broken econsultancy.com/ai-brand-ma…

AI can be “springboard for productivity”, but not if brand-building fundamentals are broken

At the Capability Leaders Forum, marketers from AstraZeneca, Reckitt and Trainline discussed the potential of genAI to augment the fundamentals of brand-building.

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Eight digital and marketing trends for 2025 econsultancy.com/digital-mar…

Eight digital and marketing trends for 2025

Discussing the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital.

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Can overnight TikTok ‘alternative’ RedNote maintain its success? econsultancy.com/tiktok-alte…

Can overnight TikTok ‘alternative’ RedNote maintain its success?

As the date of a potential US ban for TikTok looms, users have begun flocking to a surprise alternative - Chinese social commerce app RedNote (Xiaohongshu).

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Q&A: Curious Health’s Jaquie Pantoja on pharma marketing in 2025 econsultancy.com/pharma-mark…
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AI skills in demand as marketers wrestle with uncertainty into 2025 econsultancy.com/marketing-j…
to be fit for purpose for the next two years, which skill areas do you think it is most important for marketers and marketing teams to develop?

ALT to be fit for purpose for the next two years, which skill areas do you think it is most important for marketers and marketing teams to develop?

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🧵 Here are some of our favourite quotes, when we asked industry figures to name the big issues for brands heading into 2025 across marketing and ecommerce. 1. Andrew Hood, CEO at Lynchpin, on data & analytics econsultancy.com/marketing-m…
data and analytic going into 2025: Algorithms are spending everyone’s money, and the data used to evaluate the results are increasingly modelled rather than observed. - andrew hood, lynchpin

ALT data and analytic going into 2025: Algorithms are spending everyone’s money, and the data used to evaluate the results are increasingly modelled rather than observed. - andrew hood, lynchpin

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11. Stefan Tornquist, SVP Learning at Econsultancy, on L&D econsultancy.com/learning-de…
L&D going into 2025: It’s a paradox. People in the knowledge trades are at the mercy of trends and innovation, and they know that the only way to keep up is to keep learning. But in practice, they’re busy, stressed and physically attached to distraction machines. - Stefan Tornquist, Econsultancy

ALT L&D going into 2025: It’s a paradox. People in the knowledge trades are at the mercy of trends and innovation, and they know that the only way to keep up is to keep learning. But in practice, they’re busy, stressed and physically attached to distraction machines. - Stefan Tornquist, Econsultancy

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Read all the pieces here: econsultancy.com/tag/2025-pr…

Tag: 2025 predictions

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