Workforce Pell’s arrival on July 1, 2026, marked another milestone in the evolution of short-term credentials, building on several years of rising enrollment in certificate programs from recent high school graduates seeking faster pathways into the workforce. Yet many colleges still design admissions, onboarding, and student success processes around semester-length and degree-length journeys, leaving little time to identify challenges before short-term students fall off track. Discover six ways community colleges can redesign the student journey for short-term learners: bit.ly/4cPpdbI #StudentSuccess #CommunityCollege #HigherEd

Students rely on #VirtualTours to inform their college decision-making—but not all tours are created equal. With a best-in-class Appily Tour, you can leverage our innovative platform and the power of #AI to wow your prospective students, capture more inquiries, and build a more engaged student audience. Book a demo: bit.ly/4wegsyP #DigitalMarketing #EnrollmentMarketing #CollegeSearch

New Appily Partner Story 💥 Facing tighter #Enrollment pipelines and budgets, this college wanted to adopt a more data-driven approach to enrollment and focus its dollars on the most impactful investments. They wanted clear visibility into which inquiry markets would drive the most benefit to their funnel and needed a partner who could provide that data-driven insight. The geo-analysis also identified new areas for their marketing efforts, creating additional opportunities for strategic growth. After EAB’s granular data insights produced results, they redirected a portion of their budget away from other sources to invest more in Appily, demonstrating the institution’s confidence in EAB. See how they did it: bit.ly/4xGnFse #EnrollmentManagement #EnrollmentLeaders #HigherEd #DigitalMarketing

This week on #EABOfficeHours #podcast, EAB experts Logan Morris and Tara Zirkel, Ed.D. Zirkel unpack findings from a survey of nearly 500 #StudentSuccess leaders and examine why retaining students is becoming even harder. Listen now wherever you get your podcasts: bit.ly/4jxMxiw #HigherEdPodcasts #HigherEd

🔎 Campus Close-Up: University of Maine at Fort Kent What is it like to attend college at nature's doorstep? UMFK's Appily Tour brings its northern Maine setting into focus, giving students a closer look at the forests, waterways, trails, and activities that shape life in Fort Kent. As they explore, #AI Tour Navigator can provide more details about what to expect from their student experience and beyond. See it here: bit.ly/4hhg6mC #HigherEdMarketing #EnrollmentMarketing #HigherEd #CollegeSearch

Marketing and #enrollment teams know visibility matters, but often lack a consistent way to measure their presence and strengthen the signals shaping AI-generated answers. Institutions that start tracking, benchmarking, and improving their presence now will be better positioned than competitors who wait. Use this brief to benchmark your #AISearch readiness across six key metrics, uncover visibility gaps, and identify where to focus your strategy next: bit.ly/4iBNp5g #Enrollment #DigitalMarketing #HigherEd

In this episode of #EABOfficeHours #podcast, EAB's Paul Gunther sits down with Katie Linder, PhD, Joanne Addison, and Beth Myers, Ph.D. of the University of Colorado Denver. The team shares how they manage the school's annual academic program check-in and offers tips to other institutional leaders on building similar programs that can survive leadership transitions and other challenges. Listen Now: bit.ly/4wDHdwP #AcademicPrograms #InstitutionalStrategy #HigherEdStrategy

New Appily Partner Story 💥 Facing tighter #Enrollment pipelines and budgets, this college wanted to adopt a more data-driven approach to enrollment and focus its dollars on the most impactful investments. They wanted clear visibility into which inquiry markets would drive the most benefit to their funnel and needed a partner who could provide that data-driven insight. The geo-analysis also identified new areas for their marketing efforts, creating additional opportunities for strategic growth. After EAB’s granular data insights produced results, they redirected a portion of their budget away from other sources to invest more in Appily, demonstrating the institution’s confidence in EAB. See how they did it: bit.ly/4xGnFse #EnrollmentManagement #EnrollmentLeaders #HigherEd #DigitalMarketing

📢 📢 📢 Students don't choose a college based on a single interaction. Based on EAB's analysis of more than 7 million student journeys, this discussion guide explores why multi-source engagement leads to stronger enrollment outcomes and offers practical questions to help your team assess current recruitment strategies, identify gaps, and build a more coordinated enrollment ecosystem. Download Now: bit.ly/4A9LACW #EnrollmentMarketing #EnrollmentLeaders #HigherEd

📢 Today's students don't follow a linear path to enrollment. Email. ChatGPT. Instagram. TikTok. They engage with your institution across a variety of platforms and channels. Enter: Appily Awareness Marketing: a customized, tailored approach that helps you get in front of students when it matters most. Watch the full video to learn more: bit.ly/4r4vyGe #EnrollmentMarketing #HigherEd #Enrollment

Parents are not on the sidelines of the college search. In EAB's 2026 Parent Survey, 74% say they are very or extremely involved. Their priorities are clear: affordability remains the dominant concern, while financial aid, career outcomes, and student well-being are becoming increasingly important parts of how families evaluate colleges. Our latest insight paper translates the survey findings into practical guidance for enrollment leaders. Explore the findings: bit.ly/4h4PbJM #HigherEd #EnrollmentManagement #EnrollmentLeaders

The new FAFSA may be simpler for families now, but enrollment leaders are still navigating a more complicated reality. Students are taking action later, families are asking sharper questions about cost and value, and every delay or unclear next step can create another reason for a student to pause. We sat down with Stephanie Sanders, Vice President for Strategic Enrollment and Marketing at Capital University, about affordability conversations, student engagement, and what enrollment leaders should prioritize in the year ahead. Check out the full interview: bit.ly/4h26k6F #EnrollmentManagement #HigherEd #EnrollmentManagement

Today’s students engage with colleges across multiple channels over time, but colleges only tend to measure where a student entered the funnel, not what ultimately influenced their decision to enroll. EAB’s analysis of 7 million student journeys shows that students who engage through multiple source types deposit at substantially higher rates, so investing attention in each stage of the journey pays dividends. Download the discussion guide to assess your complete student enrollment journey, identify gaps in your recruitment ecosystem, and align acquisition, connection, and reinforcement strategies to your enrollment goals: bit.ly/4yqcxjI #EnrollmentManagement #StudentRecruitment #Admissions #HigherEd

In this episode of #EABOfficeHours #podcast, EAB's Paul Gunther sits down with Katie Linder, PhD, Joanne Addison, and Beth Myers, Ph.D. of the University of Colorado Denver. The team shares how they manage the school's annual academic program check-in and offers tips to other institutional leaders on building similar programs that can survive leadership transitions and other challenges. Listen Now: bit.ly/4wDHdwP #AcademicPrograms #InstitutionalStrategy #HigherEdStrategy

Most student recruitment efforts fall short in at least one of four specific areas. We analyzed 7 million student journeys and created this diagnostic to help you identify exactly where your student search strategy may be lagging behind the competition—and what you can do to address it. Download the diagnostic: bit.ly/4A55Cy4 #StudentRecruitment #EnrollmentMarketing #CollegeSearch #HigherEd

Virtual tours have become a critical part of the college search experience. Download our guide for exclusive access into EAB's 2026 First-Year Experience Survey results. The data reveals how students are using virtual tours throughout their decision journey, why career outcomes continue to influence enrollment decisions, and how growing use of AI is raising expectations for digital experiences. Download Now: bit.ly/46g27aw #EnrollmentMarketing #CollegeSearch #VirtualTour

Parents play a major role in enrollment decisions. This two-page brief draws from EAB’s 2026 Parent Survey and explores five ways #VirtualTours can connect families with the information they need, answer questions with AI assistance, and create clearer paths from initial interest to inquiry. Download the resource: bit.ly/4d6fePk #CollegeSearch #StudentRecruitment #EnrollmentMarketing #DigitalMarketing

📢 Today's students don't follow a linear path to enrollment. Email. ChatGPT. Instagram. TikTok. They engage with your institution across a variety of platforms and channels. Enter: Appily Awareness Marketing: a customized, tailored approach that helps you get in front of students when it matters most. Watch the full video to learn more: bit.ly/4r4vyGe #EnrollmentMarketing #HigherEd #Enrollment

New Infographic! 👀 As staff juggle multiple systems, reports, and communication channels, prospective students can experience delays, uncertainty, and missed next steps. Excessive manual work also creates unnecessary strain on admissions staff. Check out our new infographic that highlights three ways to reduce manual work and build a more efficient enrollment process: bit.ly/46jtyQO #EnrollmentManagement #AdmissionsStaff #HigherEd

📢 📢 📢 Students don't choose a college based on a single interaction. Based on EAB's analysis of more than 7 million student journeys, this discussion guide explores why multi-source engagement leads to stronger enrollment outcomes and offers practical questions to help your team assess current recruitment strategies, identify gaps, and build a more coordinated enrollment ecosystem. Download Now: bit.ly/4A9LACW #EnrollmentMarketing #EnrollmentLeaders #HigherEd