60% of 16-34 year old men watching TV on Sunday afternoon were watching #Newcastle vs #Liverpool. Sky Sports Main Event averaged ~1% share all summer. Opening weekend pushed the combined Sky Sports figure to near 10%. Ahead of every channel bar BBC1.

We asked @LiamHamilton16 to dig into the numbers. Liam is a #broadcast consultant and founder of 500 Miles, with nearly forty years in the media industry. Full breakdown ⬇️ digital-i.com/insight-articl… #PremierLeague #TVRatings #Broadcasting

We asked @LiamHamilton16 to dig into the numbers. Liam is a #broadcast consultant and founder of 500 Miles, with nearly forty years in the media industry. Full breakdown ⬇️ digital-i.com/insight-articl… #PremierLeague #TVRatings #PremierLeague #TVRatings #Broadcasting

Digital i is heading to #MIPCOM #Cannes next week. Our team will be at the Palais des Festivals, 12 to 15 October. Come and chat to find out what global streaming audiences are really watching and why it matters. No one knows viewers like us. #MIPCOM2026

8.9 million viewers overnight. #CelebrityTraitors Series 2 is up 46% on last year's opener. Michael Sheen. Bella Ramsey. Joe Lycett. Maya Jama. King Kenny. The castle just got very interesting. We are tracking every episode. digital-i.com/insight-articl… @BBCOne #TVData #BARB

We track what's actually watched in 20+ markets, every single day. May in France: comedy topped the genre count, 6 of the top 10 titles were new 2026 releases, and first place beat second by just 6%. Bet at least one of these is in your watch history. Tell us in the comments👇

1⃣ Ad-tier splits 2⃣What new subscribers watch first 3⃣What brings a viewer back Three things we help platforms and studios see beyond their own dashboards. Working with our data is the closest thing to observing your audience's behaviour, without ever being in the same room.

England vs Norway drew 21.4M viewers on @ITVX, 79.0% of everyone watching TV at the time. 2-1 win sends England through to face Argentina in the semi-final, 15th July on @BBCOne Drop your guess: what's the reach going to be for the semi-final? 👇

England beat Mexico 3-2 in the early hours of Monday morning. 10.4 million people in the UK watched on @BBCOne. That is 78.5% of everyone watching TV during the match. How are we feeling about the quarter-finals? 👇 #ENGvsMEX #England #JudeBellingham #WorldCup2026 #FIFAWorldCup

The last two quarter-final spots are being decided today. 🏆 First up, #Argentina vs #Egypt at 5pm. Can Egypt cause one of the upsets of the competition? Cast your vote. #DigitaliKickOff #FIFAWorldCup2026 #ARGvsEGY #Argentina #WorldCup2026

England through 🏴󠁧󠁢󠁥󠁮󠁧󠁿 @HKane 75th minute. 86th minute. Two goals. Job done. 17.6M in the UK watched on @BBCOne 64.9% of everyone watching TV at the time. How many of you were sweating before that header? #ENGvsCOD #England #ThreeLions #FIFAWorldCup2026 #DigitaliKickOff

#Germany out. #Netherlands out.😳The World Cup 2026 is not playing around. Now it's England's turn🤞One game. No second chances. England storm their way to the last 16? #DigitaliKickOff #FIFAWorldCup2026 #ENGvsCOD #England #ThreeLions #WorldCup2026

England plays Panama tomorrow at 10pm! ⚽🏴󠁧󠁢󠁥󠁮󠁧󠁿 Not a football fan? Perfect opportunity to hijack the TV screen for a #SaturdayNight While the rest of the country watches the match, what are you streaming instead? Vote 👇 #Streaming #Netflix #DisneyPlus #PrimeVideo #WorldCup2026

England drew 0-0 with Ghana. 😬🏴󠁧󠁢󠁥󠁮󠁧󠁿 18.1 million people in the UK watched on @BBCOne last night. That is 61.3% of everyone watching TV during the match. We did not get three points. How are we feeling? 👇😞 #DigitaliKickOff #FIFAWorldCup2026 #EnglandvsGhana #BBCOne #ENG

England's second group game tonight. We're calling 3-1. Kane on the scoresheet. 🏴󠁧󠁢󠁥󠁧󠁢󠁥󠁧󠁢󠁥 What's your prediction? We'll be back tomorrow with the BARB overnight reach numbers. #ENG #ENGCMR #WorldCup2026 #ThreeLions #FIFAWorldCup #USMensSoccer #USMNT 

Argentina vs Austria tonight ⌛⚽ The world champions are in town. Can Austria cause a shock? Cast your vote👇 #DigitaliKickOff #FIFAWorldCup2026 #ARGvsAUT #Argentina