Anytime there was a security breach @dugsong and @jonoberheide would send the team pizza: "The CISO is running around. Their hair is on fire. Maybe the breach got leaked to the news. They're dealing with the PR response. Their executives are all around them, asking what happened, what's affected. We'd send them a pizza and energy drinks. We'd say 'so sorry this is happening. I hope this is helpful. Give us a call when you come up for air.' Contrast that to what usually happens in that situation. BDR's from every security startup find that CISO's phone number. They call them and say "If only you bought our product, this wouldn't have happened." But is that really what they need? Especially right then? It's very obviously not if you take half a second to think about it. That's why we sent them pizza. And talked about the pizza play to every @duosec new hire in onboarding so that the whole company built customer empathy."