notes The general loop is do good work and then tell people about it. Example (4M views xitter.cf/trq212/status/20274637… - 1-2 months of work, 2 days of writing) Sowing: - doing good work, even in a niche, is interesting to people not in the niche. (example: best pokemon player talking about his craft) - use [TOOL] for everything, solve and find all problems - talk to customers who were using [TOOL] inefficiently. realized that there were basic things they werent doing right, and it felt too basic to write but it reached a wide audience because he solved a pain point that customers had but employees maybe wouldnt experience Reaping: 1. Tell a story. (not simply "how we built x", "how to do x" - more informative/subtle than that) 2. Keep it as simple as possible 3. Don't sell something you don't believe in - if you dont use it, dont write about it. 4. Share secrets - some "real alpha" that you're even a little scared to reveal to competitors misc: - Q: How do you write? A: very unstructured... "you have nothing until you have everything", range from - Q: how much time do you spend writing for work? A: very spiky - one week a lot, one week just heads down engineering, aim for 50-50 sowing-reaping - Q: how do you make diagrams? A: Claude Design - make 5 different SVGs, make a concept and choose one. diagrams, code snippets. use principles of claude design, give design system and references. - Q: how much time you reading articles? too much marketing slop. "i read our slack alot". - Q: getting feedback before posting - use ABCD feedback framework. - Q: series - Lessons from Claude Code - make sales collateral - Q: did u make something more / less popular than expected? -> the skills post TLDR: Build implicit knowledge, and then make it explicit.