Neuro, the functional gum & mint brand, just launched its latest product: Calm & Focus.
The new caffeine-free gum line was designed for after-hours use and contains 125mg of KSM-66 Ashwagandha and vitamins B6 & B12.
Two flavors are available:
🌴Tropical
🫐Berry
Founded in 2015 by Ryan Chen and Kent Yoshimura, Neuro surpassed $100M in sales last year and recently rolled out at Costco nationwide.
David Grutman retweeted
october was our biggest month ever
the thing we changed: we stopped running Atlas like a consumer product. it looks like one; card, app, membership fee. but our top 200 members have more than $1T in combined net worth and our typical member spends ~$1M/yr on cards.
so I started treating it like enterprise sales. built a Claude agent to find members we could be doing more for and started calling them. a few calls ended with a six-figure trip booked through our concierge. a couple ended with the member asking how to invest.
the bigger lesson: there’s a new category forming and I’d call it the super consumer. the playbook for super consumers is enterprise, not consumer. we’re going to see companies that look like consumer companies hit $1B in revenue with tiny user bases. I think that’s exciting.
also, I’ve been pretty passive on here. that’s going to change. my last company’s Series A came through a DM on this app, and so did a lot of our early members. expect more from me on building Atlas, and random ideas on the market.
Miami you know the vibes when Huncho pulls up 🔥 @Quavostuntin is back Sunday, October 11th!
Neuro, the functional gum & mint brand that surpassed $100M in revenue last year, just secured nationwide distribution at Costco.
Neuro initially debuted at 235 Costco locations three months ago and the brand was quickly fast-tracked to national distribution.
Founded in 2015 by Ryan Chen and Kent Yoshimura, Neuro offers functional gum and mint products that deliver on energy, focus, and fresh breath.
Neuro is currently available in 60,000 doors across North America, including Walmart, 7-Eleven, CVS, Whole Foods Market, Casey's, and several other chains.
Happy Dad just announced a multi-year partnership with Big John Golfs, a 24-year-old golf creator with more than 450 million Instagram views over the past 90 days.
The partnership kicks off this fall and encompasses social content, activations, limited drops, and a new YouTube series.
Happy Dad is growing fast and the partnership with Big John Golfs offers a significant opportunity to connect with Gen Z consumers.
The company is currently the No. 4 hard seltzer brand in the U.S. and YTD growth is around 25%.
Alix Earle expanded her consumer portfolio by investing in Cymbiotika, the 9-figure liposomal wellness brand.
Earle was an early investor in Poppi and has backed several other brands, including GORGIE, SipMARGS, and now Cymbiotika.
Co-founded by Shahab Elmi, Durana Elmi, and Chervin Jafarieh, Cymbiotika combines advanced liposomal delivery with clean, innovative ingredients to deliver measurable results.
In January, Cymbiotika secured $25M in outside capital while remaining profitable and growing at a triple-digit rate. Prior investors include David Grutman, Isabela Grutman, Ryan Tedder, Daymond John, Post Malone, Guy Oseary, and several others.
David Grutman retweeted
Enjoyed reading Take It Personal: How to Succeed by Building Relationships and Playing the Long Game by @DaveGrutman.
Phase 2 just dropped @expertsonlyfest 🔥 Upgrade your festival experience and party stageside at the LIV Diamond Deck! Book now🍾
David Grutman retweeted
Hospitality maven David Grutman discusses why he believes in getting a prenup.
In the full interview, Grutman shares his secret to being a master connector, the economics of a club night and his worry-free spending number.
Watch here: wsj.visitlink.me/mmmP1f
David Grutman retweeted
🚨WATCH: Israeli Ambassador to the UN, Danny Danon, to the Mayor of New York, Mamdani: "Your threat has no legal basis whatsoever. We all know that the United States is not a member of the International Criminal Court (ICC) in The Hague. Muammar Gaddafi, Mahmoud Ahmadinejad, and Yasser Arafat – they all stood at this podium. They were dictators and supporters of terrorism. Benjamin Netanyahu is not like them. He is the elected Prime Minister of a democracy fighting against terrorism. The person who needs to be arrested is not our Prime Minister – but you, Mr. Mamdani. Prime Minister Netanyahu will arrive in New York. He will stand right here at this podium. He will speak on behalf of the State of Israel. He will defend the citizens of Israel – and there is nothing you can do to prevent that."
You've been waiting for this one. @discolines is officially coming to back to LIV Saturday, September 5th 🪩
Honorary Latino status: granted 🤝 @Clooneeuk this Saturday, July 18th 🔥
Prima just launched its ancestral protein bars nationwide at Kroger. Starting today, Prima is available in the following flavors at nearly 500 Kroger stores:
🍫 Cacao
😋 Salted Caramel
🍪 Cookie Dough
Founded in 2023, Prima is one of the fastest-growing brands in the protein bar category, built on the belief that protein should come from real, recognizable ingredients. Additionally, Prima offers the cleanest protein bar with the highest protein content on the market (21g of grass-fed protein).
Prima will continue expanding in the natural and conventional retail channels throughout 2026.
David Grutman retweeted
Clavicular opens up to journalist Olivia Reingold on why he decided to visit Israel amongst heavy controversy surrounding the country, saying that the country is not what social media makes it out to be, and has been “Very, very nice”
Clavicular explains his reasoning for visiting Israel primarily due to the potential to go viral due to the discussion around the country:
“Visiting Israel, he said when reached via FaceTime on Thursday, was just one of his “random ideas” with viral potential.
“The main thing is everyone’s talking about it, right?” he said about the Jewish state. “It’s like one of the most trending things on the timeline. It’s all over the media right now, so it’s an undeniably good idea.””
Clavicular also clarifies that he is not picking a side in the Israel & Palestine conflict, and his main priority is still looksmaxing:
“…Clavicular told me that he’s “not a political guy.”
The point of the trip, he said, is not to wade into the debate over Israel and the Palestinians. Looksmaxxing, Clavicular said, is his main priority.”
Clavicular addresses the backlash he’s faced due to his arrival in israel, stating:
““They don’t really like it,” he said. “But it is what it is…”
“We’re coming here to have a good time,” Clavicular said with a shrug. “It’s unexplored territory. It’s viral. No one has streamed in Israel before, so it’s like, why not?””
























