Chude Jideonwo (@Chude) header
Chude Jideonwo (@Chude) profile picture

Founder & Chairman, HBC (parent brand of RED | For Africa and FourthMainland). Host of the viral talk show/podcast, #WithChude.

Joined March 2009
One year after we released the teaser that shook the nation, our docu-series ‘Is It Your Money?’ is finally out! The definitive story of how Diezani Alison-Madueke went from the most powerful woman in Africa to Nigeria’s most wanted international fugitive. Part 1 is now streaming EXCLUSIVELY on withchude.com. Go watch now! This story will shock you.
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“Sometimes we use the language of boundaries to avoid grace. We use accountability as permission to dismiss a whole human being.” Full piece on LinkedIn and Substack: read.withchude.com withchude.substack.com/p/as-…
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The moment I saw the tears rolling down Meagan Good’s eyes, I knew we had hit on something truly real, deeply universal truth about what we do when we are hit bu great adversity, and how we survive and rebuild our identities. People in the audience tell me they were tearing up along with her as Jonathan Majors shared his story. It’s one of the most open-hearted interviews you’ve ever seen, before a live audience. Thank you to the incredible pioneer Chioma Ude along with Theo Ukpaa, Jennifer Mairo and my brother Adebola for making this happen. #MindHeartSpirit #WithChude #Afriff Part Credit: Goldmyne
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This was my speech to the global audience of deep-pocket donors, investors, changemakers and the movers and shakers of philantrophy to Africa last month in Capetown. The energy in the room was electric. The invitations to come share this message from Abidjan to California began to flood in literally immediately I came down the stage. This message is urgent. Africa needs Main Character Energy. Full text is on my LinkedIn, and my Substack newsletter: read.withchude.com. #MadeForAfrica
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I sat down with the Afropolitan Podcast
Peter Obi has done more interviews than every Nigerian president since Babangida combined. @Chude Jideonwo ran the numbers for a client. "Peter Obi is the billboard." It's also his weak spot. Every attack on him uses his own words. Full episode 👇
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Peter Obi has done more interviews than every Nigerian president since Babangida combined. @Chude Jideonwo ran the numbers for a client. "Peter Obi is the billboard." It's also his weak spot. Every attack on him uses his own words. Full episode 👇
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Politicians talk differently here. #WithChude
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The ability to speak English is not evidence of anybody’s worth. When our starting point is proving that we are as good as somebody else, we have already accepted that the other person is the standard. Full piece on LinkedIn and Substack: read.withchude.com withchude.substack.com/p/afr…
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Tonight at AFRIFF, I sit down with Meagan Good Majors for a conversation about the moments that shape us, the identities we outgrow, and the courage it takes to begin again. This will be special. #MadeForAfrica
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Fela ignored the rules, releasing 30-minute tracks when radio demanded 3–5 minutes. He sang for Africans. We loved it. That’s how it’s done. Read the full piece on LinkedIn and Substack: read.withchude.com.
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Who is the real ‘olodo’ - the one who quickly realised those schools are actually scams and quickly starts building legal alternatives as a coder or creator, or the one who follows their societies’ insistence? Full piece on LinkedIn and Substack: read.withchude.com withchude.substack.com/p/i-a…
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The moment you stop performing for the world, the world finally begins to pay attention. Stop trying to tell African stories to the world. Tell African stories to Africans. Let us build the canon here, and the world will subtitle us. Full piece on LinkedIn and Substack: read.withchude.com withchude.substack.com/p/sto…
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You can scale beyond your local market or master its constraints. Tayo Aina took one path. Linda Ikeji represents the other. Full piece on LinkedIn and Substack: read.withchude.com
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We look at a successful person and ask, “What is this person doing that I can copy?” But the more useful question may be: “Who has this person become that gives power to what they do?” Read the full piece on withchude.substack.com/p/his…
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A new chapter for African media. #FourthMainland #MadeForAfrica
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It’s Africa biggest weekend for the creative industry. Hosted by the Nigerian government and promoted by Afreximbank in collaboration with the African Union. I am excited to be hosting one of the main stage sessions. And you can register - on wknd.canex.africa. Very excited about this one! #MadeForAfrica
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“You can’t look at Western monetization metrics and assume local brands are just ‘stingy’ or ‘shortsighted’. No. Purchasing power parity, disposable income, and aggregate GDP dictate advertising budgets.” Read the full version on Substack: read.withchude.com withchude.substack.com/p/no-…
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If you say it’s because Nigerians are not deep enough to understand your film that is why you’re not making money, edakun are you deeper than Kemi Adetiba, Jade Osiberu or Blessing Uzzi?  Stop that thing.  The full speech is on my LinkedIn and Substack newsletter: read.withchude.com. #SabiWriters #madeforafrica
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“I had the life everyone wanted. The book. The presidential villa. The international attention. The election. And yet, barely months after, I sank into depression.” Read the full version on Substack: read.withchude.com. substack.com/profile/2884088…
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I am honored to receive the Nigerian Broadcasters Merit Award, presented by the legendary Lekan Ogunbanwo. Thank you, Seun Oluyemi, for receiving it on my behalf. Congratulations on your well-deserved Producer of the Year award!
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