An open letter to our customers.
#AIyourway
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Every enterprise is hard at work building its AI future.
Because today, success with AI means success as a business.
When it comes to something so critical, shouldn’t you be in charge?
Then why does it feel like forces outside your enterprise are trying to take control?
Everyone in the industry seems to be saying the right things: “you own your intelligence,” “you control your destiny.” But marketing is one thing. Reality is another:
- When you start building agents on one platform, you’re at the mercy of that company’s models, political mood swings, and sudden changes in data policy.
- When you’re trying to give agents the knowledge they need, it feels like you’re fighting against systems of record that don’t want to play nice, or want to charge fees just to access your own data.
THAT’S NOT FREEDOM. THAT’S SCREWED UP.
You have the right to independence and sovereignty.
To build agents however you want and decide the guardrails, so they can produce value for you without overreaching.
You have a strategic vision for how your supply chain will run, how your customer experience will feel, how your revenue will grow. Your agents and your vendors work for you; toward your vision. Not the other way around.
But software providers are up to their old lock-in tricks again. The same ones that stuck you with those systems that now feel like shackles. Systems that cost millions to maintain, and are impossible to let go of.
AI isn’t more of the same — it could be even worse. In 10 years will we regret not having done things differently?
OUR VISION IS DIFFERENT.
Imagine an independent context layer that you own and control, which brings together a complete digital representation of your business — data, processes, tasks, systems, knowledge, rules. You control the two-way flow of traffic between this context and all agents — and anyone or anything else that consumes it.
That’s why we created the Context Model. An all-encompassing model that you own. Decoupled from systems. Decoupled from agents. Decoupled from the chaos of a volatile AI industry.
So you can do Enterprise AI on your terms, not theirs.
So you can get RoAI.
That’s AI, your way.
Carsten Thoma
President, Celonis okt.to/M6yRac
9 teams turned raw data into RoAI in just 2 days.
At the AI Lab in Munich, each team built AI solutions to actual business challenges — showing what happens when Process Intelligence meets Enterprise AI at scale.
This is the Celonis x @Microsoft partnership in action. The best is yet to come.
Heute auf der Titelseite des Handelsblatts: Celonis und der Markt für Datenanalyse.
Laut Handelsblatt zählen drei Viertel der Dax-Konzerne und fast jedes dritte der 500 umsatzstärksten US-Unternehmen zu unseren Kunden.
Jetzt gehen wir den nächsten Schritt. Eine neue Software für die Polizei. Mehr als 100 Millionen Euro Investition bis 2029.
Florian Schewior, Geschäftsführer Deutschland:
“Celonis ist mit der Privatwirtschaft groß geworden. Jetzt wollen wir das Geschäft mit der öffentlichen Hand auch in Deutschland skalieren.” [...] “Wir hegen hohe Erwartungen und rechnen mit einem starken Wachstum.”
Kunden aus dem öffentlichen Sektor gibt es schon: die niederländische Regierung und die Beschaffungsorganisation des US-Bundesstaats Oklahoma.
Am 29. Oktober zeigen wir in Berlin, was wir gebaut haben.
AI needs context. Celonis provides it. In the public sector.
Jetzt Platz sichern: celon.is/4idXWld
An AI agent that doesn't know your business is just guessing with extra steps.
At Ardagh Metal Packaging, agents now sit inside daily work.
One handles supplier questions.
Another updates delivery dates in the ERP, automatically.
Neither works without knowing how the business actually runs.
See it in action: celon.is/4yySVtJ
Every championship team has a game plan. Now PI leaders have theirs.
This is the PI Leader Playbook. Built with Fraunhofer FIT on insights from 50+ CoE and transformation leaders driving $10M+ in value.
Find your position. Learn how the best read the game when Enterprise AI moves fast.
Get your copy: celon.is/4itbwSY
Why do so many leaders still avoid trying AI themselves?
Lloyd Adams of Microsoft says showing you can make mistakes is role modeling too.
The full conversation on Episode 3 of Leading Indicators: celon.is/4jVuaEc
The most important conversation happening in Enterprise AI is...
#AIyourway
Only 5% of companies get real value from AI at scale. Prompt counts won’t tell you why.
Kerry Brown shares what to measure instead in @Forbes: celon.is/4eC7qpd
"It's not something that can be relegated to IT."
@Lloyd Adams, COO at @Microsoft, on who really owns AI.
Episode 3 of Leading Indicators. Watch now: celon.is/4B7783n
95% of organizations are getting zero return on their AI investments.
AI technology is ready. The infrastructure underneath it isn’t.
Legacy systems were never built to talk to each other. Technical debt takes up about 40% of IT balance sheets and adds 10 to 20% to project costs. That leaves little room to invest in anything new.
So AI gets bolted onto systems that can’t explain how work actually flows. Then it guesses.
AI needs context. Celonis provides it.
Go deeper with @CIOonline > celon.is/4zkvViG
What does self-healing mean in the context of a supply chain? Peter Budweiser explains: supplychaindigital.com/news/…
AI is exposing a leadership problem, not a tech problem.
Bernhard and Devavrat disagree. Dael and Stephanie have a few things to say about that.
More hot takes like this: celonis.com/hot-takes
Celonis retweeted
AI is not a coat of paint. Watch my full interview with @vasuman, CEO of @varickagents, at @Celonis #enterpriseai
celonis.com/news/article/ai-…
Happy customers start with processes that work.
Fabio DiChiara from @LyondellBasell on the one process he'd fix instantly.
Everyone's got an AI.
Jeff Sherman goes after the ones that bring value.
He tells Patrick Thompson how his team at W. R. Grace weighs value and impact to decide what's hype and what's not in Episode 2 of Leading Indicators.
Watch the full conversation here: celon.is/4jDjDNL
To go from a generalist to a specialist in Life Sciences, AI needs to know how your unique business is running. Not just snapshots. The whole operational truth: every process and workflow running across every system and every person in your organization, in real-time.
That's how you power AI that you can trust to:
- Reinvent how you run your clinical trials
- Deliver with reliability, quality and speed
- Maximize commercial impact
Learn more at celonis.com/life-sciences













