Today, for the first time in 30 years, R/GA is independent again. Unburdened by the traditional holding company model. Unleashed to achieve ambitious new goals and to explore the unlimited creative possibilities of what this new intelligence age will bring. Who we are isn't changing. We will always be a creative innovation company that is focused on making more valuable experiences for people. But how we do it, and the experiences we create, will change. Unstoppable since 1977. Un/held since March 1, 2025.

I had a wide ranging and fun conversation on the Dr. VR podcast about all things immersive, including our work at @CampfireNYC, Broken Spectre, the VR game I Exec Produced with @gamesbystitch, and the 25th anniversary of The Blair Witch Project. Link in thread.