6x Bestselling Author | Founder of COO Alliance | Host of the Second in Command Podcast | Former COO of 1-800-GOT-JUNK? (scaled from $2M to $100M) | CEO coach

Joined May 2008
The COO Alliance European Summit was one for the books! Our members took over Barcelona, sharing challenges, learning from each other, and leaving with fresh perspectives on their businesses and friendships that go beyond the room Hear what they had to say about the experience Next stop: Vancouver, March 10–12, 2027! Join us: cooalliance.com/coo-connect-…
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Your COO needs a place to ask the questions they can’t ask their team A place to compare notes, work through challenges, and learn from people doing the same job That’s what COO Alliance provides And until October 31, annual membership is $5,900 On November 1, it increases to $6,500 Membership includes: • Monthly 2 hour Masterminds with expert speakers • An online community of 200+ vetted COOs • More than 10 years of resources • One on one connections and accountability groups • Access to in person events • A 10X guarantee If you’ve been considering COO Alliance for yourself or your second in command, now is the time to start the conversation. Book a call and join before November 1 to save $600. Start now: api.leadconnectorhq.com/widg…
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Ten years after our first COO Alliance event, we brought that same small group spirit to Europe for the first time We spent 3.5 days sharing experiences, working through business challenges, and getting to know the people behind the COO title And we made the most of Barcelona, from exploring the city to sunset at Casa Batlló and conversations over dinner Thank you to everyone who showed up ready to share openly and help each other A huge thank you to our Gold Partners, Redirect Health, Genius Network, and Cadre AI, for supporting this community Barcelona, you were one for the books! Feeling the FOMO? Join us in Vancouver, March 10–12, 2027. Reserve now: cooalliance.com/vancouver/
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How much stronger could your business be if your CEO and COO worked better together? Join me for a completely free AMA, live on LinkedIn, about unleashing the power of the CEO–COO partnership, based on my #1 Amazon bestselling book, The Second in Command This session is for CEOs, COOs, and operators who want clearer responsibilities, better communication, and a stronger partnership to grow their business Bring your questions, we’ll talk through them together Register now: linkedin.com/events/75180635…
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Get clear on what you’re building, give your team a vision they can rally behind, and stay focused long enough to make it happen.
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Randy Vlasic wanted a content strategy I told him to book a trip with his kids first Work can wait, their childhood won’t What are you postponing until work slows down? Watch our conversation on Life Is What We Make It Podcast: youtube.com/watch?v=rkCAAPIy…
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Can you take two months off without running your business from your phone? Build leaders who own decisions and systems that let them act without you If every decision still needs you, let’s work on that: cameronherold.com/coaching/
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Day 3 in Barcelona, and we’re getting to know how each other thinks More members sharing their experience, more challenges on the table, and time to work through them together I’m right there in the breakouts too, asking questions, sharing ideas, and learning alongside our members Then Meridith took the lead for an evening at Casa Batlló, rooftop sunset included, before dinner at Vivo Tapas Hard to beat a day like this with this group A few moments from Day 3, one more to go!
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Day 2 in Barcelona, and we’re getting deeper into the challenges our members are facing Member presentations, small group breakouts, and fresh eyes on each other’s businesses I love watching COOs help each other see something they’ve been missing Then out to explore Barcelona and keep the conversations going over dinner A few moments from today, more tomorrow Stay tuned
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Ten years ago, the COO Alliance started with a small group and big ambitions. Today, I’m bringing that same spirit to our first European Summit in Barcelona We opened with drinks, tapas, and honest conversations about the people behind the COO title, including the business failures that shaped us as leaders. Building trust starts with being willing to share A small circle, deep conversations, and one shared goal: drive massive revenue growth That’s Day 1 & we’re just getting started Stay tuned
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Hola, Barcelona! My Second in Command and I are here and ready to welcome an incredible group of COOs to the first-ever COO Alliance European Summit Bringing this community to Europe is a milestone I’m excited about We’re returning to the format that started it all: a small group of exceptional COOs, open conversations about real business challenges, and one shared focus, to drive massive revenue growth Stay tuned for a look behind the scenes!
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If you need a paragraph to explain a core value, how do you expect your team to put it into practice?
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At College Pro Painters, we kept hearing the same ten objections. So we sent our answers with the agreement If you know where people hesitate, explain your reasoning early Watch on YouTube: youtube.com/watch?v=5Yd6Bvte…
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can’t wait to bring COO Alliance to Europe for the first time! For our European Summit, I’m going back to the format of our very first event: a small group of some of the world’s top COOs, with one focus: Drive massive revenue growth There’s something powerful about getting a small group of experienced operators together and going deep on what will move their businesses forward Barcelona, October 14–17 Stay tuned
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Apparently, I had an emergency in Boston 62 COOs, real conversations, great speakers, and 10 years of COO Alliance Worth the trip Join the COO Alliance: cooalliance.com
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The COO Alliance crew is taking over Barcelona next week! From October 14–17, the COO Alliance European Summit brings COOs and Seconds in Command together for 3.5 days of honest conversations, shared challenges, and new connections Our final in-person event of 2026 and our first in Europe Stay tuned for a look behind the scenes!
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Three clothing stores in New Zealand taught me the same lesson: a customer who leaves without buying your main product could still buy something else you offer.
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Welcome to COO Alliance, Easy Pay Direct! Our new Bronze Partner brings 12+ years of experience helping businesses get approved for payment processing, stay stable, and grow, with a dedicated account manager for every merchant Learn more: easypaydirect.com/
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One honest conversation with another COO can change your next move. That’s why I built COO Alliance Join me in Barcelona, October 14–17 My final in-person COO Alliance event of 2026 Reserve now: cooalliance.com/coo-connect-…
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10 years of COO Alliance deserved a party So naturally, I started a cupcake fight with my Second in Command An incredible night in Boston with the members, partners, and team who helped build this community Thank you for celebrating with us
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