Award-winning BCS manages and produces #brandedpodcasts for businesses of all size. Also #contentstrategy #consulting and #copywriting.
Atlanta, GA
Joined December 2012
- Tweets1.7K
- Following518
- Followers196
- Likes37
Katie Zacharia, toast within days. Two brands damaged. Tell me why communications is regarded with such carelessness and recklessness and treated as an afterthought or a sub-subset of marketing by so many companies and organizations.
1
15
HubSpot 2026 State of Marketing report: Thought leadership can no longer be treated as a content type managed by a content team. It inhabits a unique intersection of marketing, executive communications, and sales enablement. It builds credibility whereas content is disposable.
1
17
People listen radio for the music, not the personalities, right? Nope. Jacobs Media: personalities outpaced music as a main reason for listening 60% to 53%.
What can thought leaders take from this? Don’t underestimate the power of personality and human connection. Develop yours.
2
Journalism taught me to ask questions. Radio taught me personality. Corporate life taught me what happens when you remove all that. Now I work to put them back.
brandcontentstudios.com/why_…
3
I've had my time on camera, on the mic, and on stage. I'm not going to change the world. But the executives I work with might. Industry-changing ideas are sitting unspoken inside too many heads. Here’s why I help with thought leadership.
brandcontentstudios.com/why_…
4
Here's a really stark question for thought leaders. Don't worry, it's the first words out of my mouth.
3
Use AI for the production. But keep the thinking human. Here’s WHY I help thought leaders be the most interesting human they can be.
brandcontentstudios.com/why_…
2
I wanted to be Batman. Then an astronaut. Then an Air Force pilot. Then a journalist. Now I help executives say what they really think. Find out why that actually makes perfect sense.
brandcontentstudios.com/why_…
4
Your company can provide the platform. Your marketing team can provide the production muscle. AI can help with the heavy lifting. But the engine of thought leadership has to be you. That’s what the YouTubers know.
brandcontentstudios.com/5-th…
11
Why is the word “podcast” still used? What’s “podcasting” about what are just video shows? Audio brought podcasting to the dance, where it then decided to dance with the video prom king. Let's just call them video shows.
youtube.com/watch?v=W8r-tXRL…
10
You don't need a viral hit. You need people who think: "I want to spend more time with this person." That's how audiences are built.
brandcontentstudios.com/5-th…
6
"AI summarizes consensus - uninteresting. Thought leadership diverts from the consensus - interesting."
That's the opportunity.
brandcontentstudios.com/5-th…
5
My favorite question for a brand: "What's your show?"
If the answer is "We have campaigns," we have some work to do. Thought leadership is a relationship where you show up and keep showing up.
brandcontentstudios.com/5-th…
2
AI can help you crank out content. But it can't give you a personality. And in thought leadership, personality isn't a luxury or a plus, it's the bulk of the product.
brandcontentstudios.com/5-th…
3
Your thought leadership goal: You want fans of your thinking, not fans of your logo.
brandcontentstudios.com/5-th…
5
In business comms, we think if everyone immediately agrees and nods politely, that’s some kind of “win.” It’s a disaster. You and your ideas never entered any conversation. brandcontentstudios.com/are-…
4
I don’t know when or why the business communication field decided there’s no obligation to be compelling or entertaining or motivating or inspirational or revealing. No other media publishers came to that conclusion.
brandcontentstudios.com/are-…
7
