I am shocked at how many think that 600 views on an event recording are nothing. But that same event had 200 people attending live. 3x more. Oh yeah but they were more engaged in-person! Wait, how do you know? Are you tracking in-person engagement? Because you know exactly how much time they spent watching online. Bias and poor monetization strategies are the real issues.

We spent $150k+ to put on the Client Ascension Mastermind event in Tampa No, we did not profit off this event (at least from direct ticket sales) But there is an infinite ROI thanks to the content team we hired to capture as much of the event as possible What do I mean by this? Well, we only had 125 people attend the event but thanks to the live stream and all the content from the breakout sessions, panels, and keynotes, we’ve already reached over 100k people See, the goal of hosting this event was not to make a profit off of ticket sales… It was to generate as much attention and deliver as much value as possible via high quality content Oh, and to have as much fun as possible! If you’re a business owner in todays age, you understand the importance of “day trading attention” as Gary Vee says The content is converting more sales of our products and creating so much FOMO that we’ll be able to leverage to sell DOUBLE the amount of tickets for our next event So thanks to our amazing content team, the event was a smashing success with an infinite ROI 🔥

Hubilo's CEO recently discussed a 'collapse of the virtual events industry' in his post announcing a 50% layoff. Are virtual events gone forever? No. Here is why:

Anyone else feeling abandoned by @RingCentral acquiring @Hopin? Ticket sales for @fwd50conf just shut down (a month before the event) and nobody there seems to know what to do to turn them back on. Feels like complete abandonment.

Hopin, the struggling virtual conference unicorn, sells events and engagement units to RingCentral tcrn.ch/45d52Oy by @ingridlunden