BIC SUP is the Standup Paddle branch of BIC Sport, a global leader in the manufacturing & distribution of watersports products since 1979.

Joined May 2013
BIC SUP Ambassador Matt Hite
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Unplug and connect to the water. Find your board, follow your dreams.
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Join us at the @REI @OutessaSummit, a weekend in the outdoors for adventurous women:outessa.com
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Here is another great booty building fit tip form BIC SUP Ambassador Jodelle Fitzwater! bit.ly/1NL439X
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Paddle or windsurf. Choices are good to have. BIC SUP Ambassador Jodelle Fitzwater
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Portability of a windsurf board does exists! BIC SUP Air Wind bit.ly/1NCSce1 #BICSUPAirWind
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And the world changes to gold for BIC SUP Ambassador Danny Walton.
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The big wide ocean could be your playground. BIC SUP Ambassador Ben Moore and Friends bit.ly/1SSbfaq
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Looking to take on a new SUP challenge? Find a BIC SUP One Design Race Series near you!
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Adventure time on the water! BIC SUP Ambassador Anna Levesque and Jala Wharton
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Be the creator of your own reality. #MondayMotivation BIC SUP Ambassador Julie Roach
Facing Waves Turquoise Waters - Nikki and Jimmy bit.ly/1mhr0uN
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BIC SUP Ambassador Danny Walton
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Share a ride with a friend! BIC SUP Ambassador Connor Bonham Paddle Barbados Photo Credit: Peter McGowan
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A surf session dripping with sunrise. BIC SUP Ambassador Alex Mauer bit.ly/1SSbfaq #BICSUPWavePro
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Black and white pictures can seem so colorful in terms of beauty. BIC SUP Ambassador Danny Walton
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Go explore all the shades of blue! BIC SUP Ambassador Julie Roach
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"The most beautiful things in life are not seen but felt only by our hearts." - BIC SUP Ambassador Jala Wharton
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BIC SUP Ambassador Connor Bonham #breezin in Bardados after a surf session. This is the SUP lifestyle.
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Find an excuse to escape and paddle. BIC SUP Ambassador Anna Levesque bit.ly/1LauHO1 #BICSUPCross
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