R&D for creative businesses l @bbhblacksheep l Edited by @MaraDettmann and Harry Guild l Powered by a noisy global strategy team l When the world zigs, Zag ๐ค
LA/NYC/LDN/STO/MUM/SH/SGP
Joined October 2008
- Tweets14.7K
- Following83
- Followers67.5K
- Likes4.2K
K-Pop bands like NewJeans are among some of the best marketers in the world right now.
What's their secret? Madeline Honig, Art Director at BBH USA, dissects a worldwide phenomenon.
bbh-labs.com/kpop-masterclasโฆ
Brilliantly done.
๐๐ ๐๐ถ๐บ๐ฒ๐, ๐ถ๐ ๐ฐ๐ฎ๐ป ๐ฏ๐ฒ ๐ผ๐ฏ๐๐ถ๐ผ๐๐ ๐๐ต๐ฒ๐ป ๐๐ผ๐บ๐ฒ๐ผ๐ป๐ฒ ๐ถ๐ ๐๐๐ฟ๐๐ด๐ด๐น๐ถ๐ป๐ด ๐๐ผ ๐ฐ๐ผ๐ฝ๐ฒ, ๐ฏ๐๐ ๐๐ผ๐บ๐ฒ๐๐ถ๐บ๐ฒ๐ ๐๐ต๐ฒ ๐๐ถ๐ด๐ป๐ ๐ฎ๐ฟ๐ฒ ๐ต๐ฎ๐ฟ๐ฑ๐ฒ๐ฟ ๐๐ผ ๐๐ฝ๐ผ๐.
Check in on those around you.
#WorldMentalHealthDay | #YouAreNotAlone | @samaritans
"It helps your body manage workload. It helps you spend more time in a flow state. It improves resilience. It makes you better, stronger, more useful and happier in your job."
Simon Gregory, Joint CSO, on the ultimate performance enhancing drug: rest.
bbh-labs.com/stop-powering-tโฆ
BBH Labs retweeted
I'm going to beg you to read this. We advertising folks need to read this.
@hadjiwrites Is a beast of a writer! This advertising doesn't deserve this level of talent. He put his heart into this.
linkedin.com/pulse/dont-let-โฆ
BBH Labs retweeted
Absolutely. And how we need to get straight on how and what we train people in for the future. you can read my commentary and download the charts apg.org.uk/single-post/apg-sโฆ
BBH Labs retweeted
Find Your Greatness.
Make Your Moment.
Feed Your Happy.
A few years ago,@BBHLabs made a hilarious (and concerning) list with "X Your Y" tagline examples. But today, this very site/app won the big prize.
What the hell does that even mean?
#advertising #copywriting
4. Zag against category conventions.
In a world of alpha chestbeating gorillas, a little self-deprecation stands out a mile.
