@Axle

20 Years Brand, Design and Communications Consulting for Mental Health and Technology Innovators. Founder Distility (https://xitter.cf/t.co/nYexYPVUBs).

 Toronto
axle.ca
Joined June 2008
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  • Followers282
9Media
Is feature-creep ruining your fave software? Clotting a once-useful app with useless gewgaws? The UI is an unholy mess? Here’s an idea for app developers: “Maximum Viable Product” When the feature set is mature — stop. Add nothing more. My essay: clivethompson.medium.com/its…
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Axle Davids retweeted
Steve Ilardi@dr_ilardi8 Apr 2022
Study: Psychiatrists are TWICE as likely to prescribe antidepressants to their patients than to take meds themselves for the exact same symptoms 🧐 cambridge.org/core/journals/…
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Axle Davids retweeted
Jack.org@jackdotorg24 Mar 2022
Replying to @ladygaga
@ladygaga is happy the #BeThereCertificate exists. It prepares you to safely be there for your loved ones' mental health. Learn more and get certified at betherecertificate.org! @BTWFoundation
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BRAVO! thestar.com/news/gta/2021/09…

Sick Kids receives a $50-million gift for children’s mental health, the largest donation of its...

Toronto philanthropist and entrepreneur Garry Hurvitz struggled with his own mental health in his early years, and hopes the funding will lead to better care for this generation’s children and youth.

thestar.com
Here's an example of a great name "Hard Feelings" that came straight out of the brand strategy work we did together. Check them out! thestar.com/life/together/pl…

Hard Feelings brings low-cost therapy and stylish self-care to the people

“It’s meeting a gap in service for both clients and counsellors, and our presence in the neighbourhood creates a sense of community.”

thestar.com
CRISIS: Anxiety, depression, suicide attempts in the past 3 years have doubled among Ontario university students. thestar.com/news/canada/2017…
Unleash knowledge. "Books have the power to change and transform your life like few other things you have." John Patrick Hickey #HR
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Look Who’s Smiley Now: MoMA Acquires Original Japanese Emoji Designs hubs.ly/H04ZMVr0
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Donald Trump Talks Like a Woman - Surprising analysis of his speech patterns from Politico Magazine hubs.ly/H04ZH8l0
Hola! Distility is pleased to bring on our first client from Mexico. Stay tuned...
Made my day! xitter.cf/sallykohn/status/78549…
Sally Kohn@sallykohn10 Oct 2016
Sometimes you just lose your sh*t on national television. This was one of those times. xitter.cf/cnnnewsroom/status/785…
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"The most important thing in communication is to hear what isn't being said." —Peter Drucker
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Time Might Only Exist In Your Head. And Everyone Else's wired.com/2016/09/arrow-of-t… via @WIRED

Time Might Only Exist In Your Head. And Everyone Else's

To physics, time has no direction. Until you come along and give it a past, present, and future.

wired.com
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Tough love for #CMO: What #B2B CEOs want from marketers bit.ly/2c32SLe
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How women are widely mis-judged as angry and emotional and the impact on medical treatment, rulings and politics. hubs.ly/H04tP3m0

Opinion | Hillary Clinton’s ‘Angry’ Face (Published 2016)

Why women look mad when men look serious.

nytimes.com
I'm back! Did you miss me?
Avoid these brutal #branding pitfalls hubs.ly/y0NRVg0 | #Distility

The 5 Dangerous Don'ts of Branding - Distility®

For a successful branding project, avoid these five missteps: too much, too little, mystery models, bargains, and premature execution.

distility.com
What is a #masterbrand? hubs.ly/y0NRV60 | #Distility
4 points to get #branding done for strategic #business leaders hubs.ly/y0NRTW0 | #Distility
What's your brand's tone of voice? #copywriting #brandstrategy hubs.ly/y0NRTh0 | #Distility
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