The voice of Europeโ€™s poultry meat sector

Brussel, Belgiรซ
Joined August 2017
Our own Birthe Steenberg, closes this years #AVECGA2026 with a key message to our members and companies across Europe ๐Ÿ‘‰AVEC is only as strong as the voice we build together. "We have spent 60 years building that voice. Let's make sure we use it". ๐ŸŽฏ
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๐Ÿ’ฌ โ€œEurope has the potential to grow. In the next six or seven years, we will need around 2.2 million tonnes more poultry in the EU. The big question is: where will we produce it, and will we have the permission and investment capacity to do so?โ€ @NanDirkMulder at #AVECGA2026 on one of the defining questions for the future of #EUPoultry: turning growing demand into European production.
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๐Ÿ’ฌ โ€œThe poultry sector already generates huge amounts of data. AI gives us the opportunity to bring that information together, detect changes earlier and support farmers in making better decisions.โ€ Andrea Rosati, Secretary General of @EAAPofficial on how #AI can turn data into practical tools for more efficient poultry production. #AVECGA2026 #EUPoultry
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๐ŸŽค ๐—ช๐—ต๐—ฎ๐˜ ๐˜„๐—ถ๐—น๐—น ๐—ถ๐˜ ๐˜๐—ฎ๐—ธ๐—ฒ ๐˜๐—ผ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ ๐˜๐—ต๐—ฒ ๐—ณ๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—˜๐˜‚๐—ฟ๐—ผ๐—ฝ๐—ฒ๐—ฎ๐—ป ๐—ฝ๐—ผ๐˜‚๐—น๐˜๐—ฟ๐˜† ๐˜€๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป โ“ That was the question at the heart of todayโ€™s panel discussion at #AVECGA2026. The conversation went well beyond technology. Innovation needs #investment. It needs #science. It needs the right regulatory conditions. And ultimately, it needs to strengthen the #competitiveness of European production. ๐Ÿ—ฏ๏ธ โ€œI want this sector to be even more competitive than it currently is. That it doesn't have to fear competition from third countries. That we are able to expand production to meet customer demands. And that this is a profitable business for all actors along the value chain.โ€ - @CHansenEU , European Commissioner for @EUAgri ๐Ÿ—ฏ๏ธ โ€œWe need a good policy. That would be the best innovation.โ€ - @GOplaat, President of AVEC ๐Ÿ—ฏ๏ธ โ€œWe have to defend our values. We have to defend our values about science.โ€ - Prof. @ilariacapua ๐Ÿ—ฏ๏ธ โ€œWhile the sector solve big problems with big solutions, you need to ensure that you understand customers on the smallest and most intimate level you can.โ€ - @steve_lerch And a fitting challenge from Prof. Ilaria Capua to the sector: ๐Ÿ—ฏ๏ธ "๐˜ ๐˜ฐ๐˜ถ ๐˜ด๐˜ฉ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ฃ๐˜ฆ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ถ๐˜ฅ ๐˜ฐ๐˜ง ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜บ๐˜ฐ๐˜ถ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ข๐˜ค๐˜ฉ๐˜ช๐˜ฆ๐˜ท๐˜ฆ๐˜ฅ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฎ๐˜ข๐˜ฌ๐˜ฆ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ข๐˜ฏ ๐˜ข๐˜ด๐˜ด๐˜ฆ๐˜ต". ๐Ÿ’ซ Europeโ€™s poultry sector has the expertise, technology and capacity to innovate. The discussion today made equally clear that turning that innovation into competitiveness requires the conditions to invest, modernise and keep moving forward. #EUPoultry
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Thank you, Commissioner @CHansenEU, for joining us today at the #AVECGA2026 and for your clear recognition of the strategic role of livestock and the potential of #EUPoultry. ๐Ÿ‡ช๐Ÿ‡บ๐Ÿ” We look forward to continuing the work together.
Livestock is a strategic sector for Europe & poultry is showing its potential. With @AvecPoultry we focused on whatโ€™s needed for this strategic sector: innovation, research, and investment to make European productionโž•competitive and resilient
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Ringraziamo il Ministro @FrancescoLollo1 @SocialMasaf per il Suo intervento alla 68a Assemblea Generale di @AvecPoultry ospitata da #Unaitalia a Sorrento ๐Ÿ‡ฎ๐Ÿ‡น La Sua presenza testimonia la vicinanza delle Istituzioni a un comparto strategico per l'economia agroalimentare nazionale
Oggi ho incontrato a Sorrento il Commissario europeo per lโ€™Agricoltura, @CHansenEU. Abbiamo parlato di sovranitร  alimentare europea, delle risorse da destinare allโ€™agricoltura nel prossimo quadro finanziario, delle nuove regole della PAC post-2028 e della necessitร  di garantire piena reciprocitร  negli accordi commerciali dellโ€™UE. Su questi temi lโ€™Italia continuerร  a far sentire con chiarezza la propria posizione in Europa.
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๐Ÿ”ฅ A high energy, thought provoking intervention from Professor @ilariacapua at our #AVECGA2026, challenging us to rethink how we approach avian influenza, animal health and the future: ๐Ÿ”ธAvian influenza is NOT the disease it used to be. ๐Ÿ”ธIt is influenced by the delicate balance between Earth, Air, Water and Fire. ๐Ÿ”ธPoultry farming is more sustainable than other meat production systems. ๐Ÿ”ธVaccination against avian influenza should become the rule, not the exception. ๐Ÿ”ธAnimal welfare should become a priority and an asset. And perhaps her starkest message: ๐Ÿ’ฌโ€œMass culling is a failure of the entire system.โ€
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AVEC's President @GOplaat sets the tone with an important message for the future: โ€œStrategic dependence creates vulnerability. Food is not simply a commodity. Food is infrastructure. Defence security matters. Energy security matters. Economic security matters. But none of them replaces food security.โ€ ๐Ÿš€ #AVECGA2026
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๐ŸŽฏ โ€œEurope does not lack the capacity to innovate. What we need are the conditions to do it: regulatory certainty, investment in innovation, science based decisions and the ability to modernise our farms and facilities.โ€ @GOplaat @EUAgri
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๐Ÿ’ฌโ€œWe welcome the new direction in European policy. The @EU_Commission has started changing the conversation around #livestock, #competitiveness and food security. Now we need to build on that momentum and create the conditions for #EUPoultry to invest, innovate and remain competitive.โ€ @GOplaat @EUAgri
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๐Ÿ’ฌโ€œFood affordability matters. At the end of the month, people still need to feed their families. Policymakers need to differentiate between organised pressure and the priorities expressed by European consumers themselves.โ€ - @GOplaat President of AVEC, at #AVECGA2026
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Italy's Minister of Agriculture Francesco Lollobrigida opens the #AVECGA2026: ๐Ÿ’ฌ"We are extraordinarily proud of what you (the #EUPoultry sector) represent: a strong sector in Europe and self-sufficient in Italy. We intend to defend this sector and our producers who have invested heavily in technology and innovation. We are proud of our entrepreneurs who reinvest market success into job creation, environmental sustainability, and animal welfare. We must make our production model resilient and ensure trade reciprocity: Europe must stand by our farmers and protect those who uphold the highest standards".
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๐ŸŒž GOOD MORNING from Sorrento ๐Ÿ‹ where the ๐Ÿฒ๐Ÿดแต—สฐ ๐—”๐—ฉ๐—˜๐—– ๐—š๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐—น ๐—”๐˜€๐˜€๐—ฒ๐—บ๐—ฏ๐—น๐˜† is about to begin! ๐Ÿ’ก ๐—•๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—™๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ง๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—œ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: With the EU's Livestock Strategy setting a new direction for European agriculture, today's discussions will focus on turning ambition into action. ๐˜๐˜ฐ๐˜ธ ๐˜ค๐˜ข๐˜ฏ #๐˜ช๐˜ฏ๐˜ฏ๐˜ฐ๐˜ท๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ด๐˜ต๐˜ณ๐˜ฆ๐˜ฏ๐˜จ๐˜ต๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ฆ๐˜ต๐˜ช๐˜ต๐˜ช๐˜ท๐˜ฆ๐˜ฏ๐˜ฆ๐˜ด๐˜ด, ๐˜ด๐˜ถ๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต ๐˜ง๐˜ฐ๐˜ฐ๐˜ฅ ๐˜ด๐˜ฆ๐˜ค๐˜ถ๐˜ณ๐˜ช๐˜ต๐˜บ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฌ๐˜ฆ๐˜ฆ๐˜ฑ ๐˜ฑ๐˜ฐ๐˜ถ๐˜ญ๐˜ต๐˜ณ๐˜บ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ฆ๐˜ค๐˜ฐ๐˜ฏ๐˜ฐ๐˜ฎ๐˜ช๐˜ค๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ท๐˜ช๐˜ข๐˜ฃ๐˜ญ๐˜ฆ ๐˜ช๐˜ฏ ๐˜Œ๐˜ถ๐˜ณ๐˜ฐ๐˜ฑ๐˜ฆ? ๐˜ˆ๐˜ฏ๐˜ฅ ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜ค๐˜ฐ๐˜ฏ๐˜ฅ๐˜ช๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ฅ๐˜ฐ๐˜ฆ๐˜ด ๐˜ต๐˜ฉ๐˜ฆ #๐˜Œ๐˜œ๐˜—๐˜ฐ๐˜ถ๐˜ญ๐˜ต๐˜ณ๐˜บ ๐˜ด๐˜ฆ๐˜ค๐˜ต๐˜ฐ๐˜ณ ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜ถ๐˜ฆ ๐˜ช๐˜ฏ๐˜ท๐˜ฆ๐˜ด๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ง๐˜ถ๐˜ต๐˜ถ๐˜ณ๐˜ฆ? ๐Ÿ‘€ Stay tuned for highlights throughout the day
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๐Ÿ†• ๐—ข๐˜‚๐—ฟ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ๐—”๐—ป๐—ป๐˜‚๐—ฎ๐—น ๐—ฅ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—ถ๐˜€ ๐—ผ๐˜‚๐˜! 6๏ธโƒฃ 0๏ธโƒฃ ๐˜บ๐˜ฆ๐˜ข๐˜ณ๐˜ด ๐˜ข๐˜ง๐˜ต๐˜ฆ๐˜ณ ๐˜ˆ๐˜๐˜Œ๐˜Š ๐˜ธ๐˜ข๐˜ด ๐˜ง๐˜ฐ๐˜ถ๐˜ฏ๐˜ฅ๐˜ฆ๐˜ฅ, ๐˜Œ๐˜ถ๐˜ณ๐˜ฐ๐˜ฑ๐˜ฆ๐˜ข๐˜ฏ ๐˜ฑ๐˜ฐ๐˜ถ๐˜ญ๐˜ต๐˜ณ๐˜บ ๐˜ช๐˜ด ๐˜ญ๐˜ฐ๐˜ฐ๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ง๐˜ถ๐˜ต๐˜ถ๐˜ณ๐˜ฆ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ข ๐˜ท๐˜ฆ๐˜ณ๐˜บ ๐˜ฅ๐˜ช๐˜ง๐˜ง๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ต ๐˜ฑ๐˜ญ๐˜ข๐˜ค๐˜ฆ. ๐Ÿ‡ช๐Ÿ‡บ Food security and competitiveness are firmly back on Europeโ€™s agenda. Prevention matters. And the strategic role of #livestock in Europeโ€™s food system is being recognised more clearly. ๐Ÿ“– Our 2026 Annual Report looks at where we stand today, what AVEC and its members have achieved together over the past year and, importantly, where we go from here. ๐Ÿฒ๐Ÿฌ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐—ฝ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฒ๐˜€๐˜€. ๐—ข๐—ป๐—ฒ ๐˜ƒ๐—ผ๐—ถ๐—ฐ๐—ฒ. ๐Ÿ”— Download the report ๐Ÿ‘‰ avec-poultry.eu/wp-content/uโ€ฆ #EUPoultry
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#SOTEU #VDL supporting farmers starts with a preserved CAP budget. Livestock needs more than water to survive, & EU food security needs a livestock sector that isnโ€™t just surviving, but thriving. That requires investments & funding. We are ready to discuss constructive solutions.
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Speakers from @Ireland2026eu, @EU_Health & @WOAH share key messages on the #AnimalHealthLaw: ๐Ÿ’ถInvestment in healthy animals leads to more sustainable livestock. ๐Ÿ›ก๏ธWe need continuous adaptation to evolving threats. ๐Ÿ’‰Access to tools must be integrated in animal health policy.
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Commissioner @OliverVarhelyi opens today's #AnimalHealthLaw conference stressing the importance of animal health: "People only think of animal health when farms are affected but it matters everyday. The findings of the Animal health Law evaluation are encouraging but we now need to focus on preparedness, implementation and prevention."
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๐ŸดEU Agri-Food Promotion Budget at Risk! @COPACOGECA, alongside 15 undersigned organisations, has raised the alarm in a letter to Commissioner @CHansenEU regarding the proposed โ‚ฌ112 million budget for 2027 EU agri-food promotion policy ๐ŸŸฐa 45% cut compared to 2026 ! This drastic reduction threatens the progress made in recent years and undermines the stability of promotion programmes. It contradicts the @EU_Commission own commitment to strengthen agricultural promotion and risks weakening the ๐Ÿ‡ช๐Ÿ‡บsupport for the agri-food sector at a critical moment. Promotion policy is a key tool for EU operators to differentiate their products and secure trade agreements in unstable global markets. Cutting this support now sends the wrong signal, especially when the Commission itself has stressed the need to diversify exports and boost the sectorโ€™s competitiveness. ๐Ÿ“„ Read the full letter here: copa-cogeca.eu/press-releaseโ€ฆ We urge the Commission to reconsider the proposed allocation for 2027 and to restore the budget to at least โ‚ฌ205 million, that reflects the strategic importance of agricultural promotion for the competitiveness, resilience and long-term success of the EU agri-food sector.
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Commissioner @OliverVarhelyi opens todayโ€™s @animalhealthEU conference with a strong message on animal health: the EU must move from a crisis response mindset to a #prevention first mindset ๐Ÿ‘
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6๏ธโƒฃ 0๏ธโƒฃ ๐˜๐„๐€๐‘๐’. ๐’๐ญ๐ข๐ฅ๐ฅ ๐ฌ๐ก๐จ๐ฐ๐ข๐ง๐  ๐ฎ๐ฉ. ๐ŸŽ‚ Nobody writes films about poultry processors. Nobody makes documentaries about veterinary certificates... And yet, ๐ž๐ฏ๐ž๐ซ๐ฒ ๐ฌ๐ข๐ง๐ ๐ฅ๐ž ๐๐š๐ฒ, ๐ญ๐ก๐จ๐ฎ๐ฌ๐š๐ง๐๐ฌ ๐จ๐Ÿ ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐š๐œ๐ซ๐จ๐ฌ๐ฌ ๐ž๐ฎ๐ซ๐จ๐ฉ๐ž ๐ฐ๐จ๐ซ๐ค ๐ญ๐จ ๐ค๐ž๐ž๐ฉ ๐Ÿ๐จ๐จ๐ ๐จ๐ง ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž'๐ฌ ๐ญ๐š๐›๐ฅ๐ž๐ฌ. ๐Ÿ“ธ Last night, we celebrated the PEOPLE behind that story. For 60 years, AVEC has brought together competitors, partners, friends and colleagues from across Europe. People who don't always agree. People who sometimes debate passionately. But people who understand that some challenges are bigger than any one company or country. ๐˜๐˜ณ๐˜ฐ๐˜ฎ ๐˜ด๐˜ช๐˜น ๐˜ฎ๐˜ฆ๐˜ฎ๐˜ฃ๐˜ฆ๐˜ณ๐˜ด ๐˜ช๐˜ฏ 1966 ๐˜ต๐˜ฐ ๐˜ข ๐˜Œ๐˜ถ๐˜ณ๐˜ฐ๐˜ฑ๐˜ฆ๐˜ข๐˜ฏ ๐˜ฏ๐˜ฆ๐˜ต๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ ๐˜ด๐˜ฑ๐˜ข๐˜ฏ๐˜ฏ๐˜ช๐˜ฏ๐˜จ 17 ๐˜ค๐˜ฐ๐˜ถ๐˜ฏ๐˜ต๐˜ณ๐˜ช๐˜ฆ๐˜ด ๐˜ต๐˜ฐ๐˜ฅ๐˜ข๐˜บ, ๐˜ˆ๐˜๐˜Œ๐˜Š'๐˜ด ๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜บ ๐˜ฉ๐˜ข๐˜ด ๐˜ข๐˜ญ๐˜ธ๐˜ข๐˜บ๐˜ด ๐˜ฃ๐˜ฆ๐˜ฆ๐˜ฏ ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ: ๐™’๐™Š๐™๐™†๐™„๐™‰๐™‚ ๐™๐™Š๐™‚๐™€๐™๐™ƒ๐™€๐™. ๐Ÿ™ Thank you to everyone who has been part of that journey over the past six decades and to all those who joined us in Brussels to celebrate this milestone. Here's to friendship, cooperation and the next 60 years.ย ๐Ÿ’ซ
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