Our own Birthe Steenberg, closes this years #AVECGA2026 with a key message to our members and companies across Europe ๐AVEC is only as strong as the voice we build together.
"We have spent 60 years building that voice. Let's make sure we use it". ๐ฏ
๐ฌ โEurope has the potential to grow. In the next six or seven years, we will need around 2.2 million tonnes more poultry in the EU. The big question is: where will we produce it, and will we have the permission and investment capacity to do so?โ
@NanDirkMulder at #AVECGA2026 on one of the defining questions for the future of #EUPoultry: turning growing demand into European production.
๐ฌ โThe poultry sector already generates huge amounts of data. AI gives us the opportunity to bring that information together, detect changes earlier and support farmers in making better decisions.โ
Andrea Rosati, Secretary General of @EAAPofficial on how #AI can turn data into practical tools for more efficient poultry production. #AVECGA2026 #EUPoultry
๐ค ๐ช๐ต๐ฎ๐ ๐๐ถ๐น๐น ๐ถ๐ ๐๐ฎ๐ธ๐ฒ ๐๐ผ ๐ฏ๐๐ถ๐น๐ฑ ๐๐ต๐ฒ ๐ณ๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐๐๐ฟ๐ผ๐ฝ๐ฒ๐ฎ๐ป ๐ฝ๐ผ๐๐น๐๐ฟ๐ ๐๐ฒ๐ฐ๐๐ผ๐ฟ ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป โ That was the question at the heart of todayโs panel discussion at #AVECGA2026.
The conversation went well beyond technology. Innovation needs #investment. It needs #science. It needs the right regulatory conditions. And ultimately, it needs to strengthen the #competitiveness of European production.
๐ฏ๏ธ โI want this sector to be even more competitive than it currently is. That it doesn't have to fear competition from third countries. That we are able to expand production to meet customer demands. And that this is a profitable business for all actors along the value chain.โ - @CHansenEU , European Commissioner for @EUAgri
๐ฏ๏ธ โWe need a good policy. That would be the best innovation.โ - @GOplaat, President of AVEC
๐ฏ๏ธ โWe have to defend our values. We have to defend our values about science.โ - Prof. @ilariacapua
๐ฏ๏ธ โWhile the sector solve big problems with big solutions, you need to ensure that you understand customers on the smallest and most intimate level you can.โ - @steve_lerch
And a fitting challenge from Prof. Ilaria Capua to the sector:
๐ฏ๏ธ "๐ ๐ฐ๐ถ ๐ด๐ฉ๐ฐ๐ถ๐ญ๐ฅ ๐ฃ๐ฆ ๐ฑ๐ณ๐ฐ๐ถ๐ฅ ๐ฐ๐ง ๐ธ๐ฉ๐ข๐ต ๐บ๐ฐ๐ถ ๐ฉ๐ข๐ท๐ฆ ๐ข๐ค๐ฉ๐ช๐ฆ๐ท๐ฆ๐ฅ ๐ข๐ฏ๐ฅ ๐ฎ๐ข๐ฌ๐ฆ ๐ต๐ฉ๐ช๐ด ๐ข๐ฏ ๐ข๐ด๐ด๐ฆ๐ต".
๐ซ Europeโs poultry sector has the expertise, technology and capacity to innovate. The discussion today made equally clear that turning that innovation into competitiveness requires the conditions to invest, modernise and keep moving forward.
#EUPoultry
Thank you, Commissioner @CHansenEU, for joining us today at the #AVECGA2026 and for your clear recognition of the strategic role of livestock and the potential of #EUPoultry. ๐ช๐บ๐
We look forward to continuing the work together.
Livestock is a strategic sector for Europe & poultry is showing its potential.
With @AvecPoultry we focused on whatโs needed for this strategic sector: innovation, research, and investment to make European productionโcompetitive and resilient
AVEC retweeted
Ringraziamo il Ministro @FrancescoLollo1 @SocialMasaf per il Suo intervento alla 68a Assemblea Generale di @AvecPoultry ospitata da #Unaitalia a Sorrento ๐ฎ๐น
La Sua presenza testimonia la vicinanza delle Istituzioni a un comparto strategico per l'economia agroalimentare nazionale
Oggi ho incontrato a Sorrento il Commissario europeo per lโAgricoltura, @CHansenEU.
Abbiamo parlato di sovranitร alimentare europea, delle risorse da destinare allโagricoltura nel prossimo quadro finanziario, delle nuove regole della PAC post-2028 e della necessitร di garantire piena reciprocitร negli accordi commerciali dellโUE.
Su questi temi lโItalia continuerร a far sentire con chiarezza la propria posizione in Europa.
๐ฅ A high energy, thought provoking intervention from Professor @ilariacapua at our #AVECGA2026, challenging us to rethink how we approach avian influenza, animal health and the future:
๐ธAvian influenza is NOT the disease it used to be.
๐ธIt is influenced by the delicate balance between Earth, Air, Water and Fire.
๐ธPoultry farming is more sustainable than other meat production systems.
๐ธVaccination against avian influenza should become the rule, not the exception.
๐ธAnimal welfare should become a priority and an asset.
And perhaps her starkest message: ๐ฌโMass culling is a failure of the entire system.โ
AVEC's President @GOplaat sets the tone with an important message for the future:
โStrategic dependence creates vulnerability. Food is not simply a commodity. Food is infrastructure. Defence security matters. Energy security matters. Economic security matters. But none of them replaces food security.โ ๐
#AVECGA2026
๐ฌโWe welcome the new direction in European policy. The @EU_Commission has started changing the conversation around #livestock, #competitiveness and food security. Now we need to build on that momentum and create the conditions for #EUPoultry to invest, innovate and remain competitive.โ @GOplaat @EUAgri
๐ฌโFood affordability matters. At the end of the month, people still need to feed their families. Policymakers need to differentiate between organised pressure and the priorities expressed by European consumers themselves.โ - @GOplaat President of AVEC, at #AVECGA2026
Italy's Minister of Agriculture Francesco Lollobrigida opens the #AVECGA2026:
๐ฌ"We are extraordinarily proud of what you (the #EUPoultry sector) represent: a strong sector in Europe and self-sufficient in Italy. We intend to defend this sector and our producers who have invested heavily in technology and innovation. We are proud of our entrepreneurs who reinvest market success into job creation, environmental sustainability, and animal welfare. We must make our production model resilient and ensure trade reciprocity: Europe must stand by our farmers and protect those who uphold the highest standards".
๐ GOOD MORNING from Sorrento ๐ where the ๐ฒ๐ดแตสฐ ๐๐ฉ๐๐ ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐น ๐๐๐๐ฒ๐บ๐ฏ๐น๐ is about to begin!
๐ก ๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐๐๐๐ฟ๐ฒ ๐ง๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป: With the EU's Livestock Strategy setting a new direction for European agriculture, today's discussions will focus on turning ambition into action. ๐๐ฐ๐ธ ๐ค๐ข๐ฏ #๐ช๐ฏ๐ฏ๐ฐ๐ท๐ข๐ต๐ช๐ฐ๐ฏ ๐ด๐ต๐ณ๐ฆ๐ฏ๐จ๐ต๐ฉ๐ฆ๐ฏ ๐ค๐ฐ๐ฎ๐ฑ๐ฆ๐ต๐ช๐ต๐ช๐ท๐ฆ๐ฏ๐ฆ๐ด๐ด, ๐ด๐ถ๐ฑ๐ฑ๐ฐ๐ณ๐ต ๐ง๐ฐ๐ฐ๐ฅ ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ ๐ข๐ฏ๐ฅ ๐ฌ๐ฆ๐ฆ๐ฑ ๐ฑ๐ฐ๐ถ๐ญ๐ต๐ณ๐บ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต๐ช๐ฐ๐ฏ ๐ฆ๐ค๐ฐ๐ฏ๐ฐ๐ฎ๐ช๐ค๐ข๐ญ๐ญ๐บ ๐ท๐ช๐ข๐ฃ๐ญ๐ฆ ๐ช๐ฏ ๐๐ถ๐ณ๐ฐ๐ฑ๐ฆ? ๐๐ฏ๐ฅ ๐ธ๐ฉ๐ข๐ต ๐ค๐ฐ๐ฏ๐ฅ๐ช๐ต๐ช๐ฐ๐ฏ๐ด ๐ฅ๐ฐ๐ฆ๐ด ๐ต๐ฉ๐ฆ #๐๐๐๐ฐ๐ถ๐ญ๐ต๐ณ๐บ ๐ด๐ฆ๐ค๐ต๐ฐ๐ณ ๐ฏ๐ฆ๐ฆ๐ฅ ๐ต๐ฐ ๐ค๐ฐ๐ฏ๐ต๐ช๐ฏ๐ถ๐ฆ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ช๐ฏ๐จ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ง๐ถ๐ต๐ถ๐ณ๐ฆ?
๐ Stay tuned for highlights throughout the day
๐ ๐ข๐๐ฟ ๐ฎ๐ฌ๐ฎ๐ฒ ๐๐ป๐ป๐๐ฎ๐น ๐ฅ๐ฒ๐ฝ๐ผ๐ฟ๐ ๐ถ๐ ๐ผ๐๐!
6๏ธโฃ 0๏ธโฃ ๐บ๐ฆ๐ข๐ณ๐ด ๐ข๐ง๐ต๐ฆ๐ณ ๐๐๐๐ ๐ธ๐ข๐ด ๐ง๐ฐ๐ถ๐ฏ๐ฅ๐ฆ๐ฅ, ๐๐ถ๐ณ๐ฐ๐ฑ๐ฆ๐ข๐ฏ ๐ฑ๐ฐ๐ถ๐ญ๐ต๐ณ๐บ ๐ช๐ด ๐ญ๐ฐ๐ฐ๐ฌ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ต๐ฉ๐ฆ ๐ง๐ถ๐ต๐ถ๐ณ๐ฆ ๐ง๐ณ๐ฐ๐ฎ ๐ข ๐ท๐ฆ๐ณ๐บ ๐ฅ๐ช๐ง๐ง๐ฆ๐ณ๐ฆ๐ฏ๐ต ๐ฑ๐ญ๐ข๐ค๐ฆ.
๐ช๐บ Food security and competitiveness are firmly back on Europeโs agenda. Prevention matters. And the strategic role of #livestock in Europeโs food system is being recognised more clearly.
๐ Our 2026 Annual Report looks at where we stand today, what AVEC and its members have achieved together over the past year and, importantly, where we go from here.
๐ฒ๐ฌ ๐๐ฒ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐ฝ๐ฟ๐ผ๐ด๐ฟ๐ฒ๐๐. ๐ข๐ป๐ฒ ๐๐ผ๐ถ๐ฐ๐ฒ.
๐ Download the report ๐ avec-poultry.eu/wp-content/uโฆ
#EUPoultry
AVEC retweeted
Speakers from @Ireland2026eu, @EU_Health & @WOAH share key messages on the #AnimalHealthLaw:
๐ถInvestment in healthy animals leads to more sustainable livestock.
๐ก๏ธWe need continuous adaptation to evolving threats.
๐Access to tools must be integrated in animal health policy.
Commissioner @OliverVarhelyi
opens today's #AnimalHealthLaw conference stressing the importance of animal health: "People only think of animal health when farms are affected but it matters everyday. The findings of the Animal health Law evaluation are encouraging but we now need to focus on preparedness, implementation and prevention."
AVEC retweeted
๐ดEU Agri-Food Promotion Budget at Risk!
@COPACOGECA, alongside 15 undersigned organisations, has raised the alarm in a letter to Commissioner @CHansenEU regarding the proposed โฌ112 million budget for 2027 EU agri-food promotion policy ๐ฐa 45% cut compared to 2026 !
This drastic reduction threatens the progress made in recent years and undermines the stability of promotion programmes. It contradicts the @EU_Commission own commitment to strengthen agricultural promotion and risks weakening the ๐ช๐บsupport for the agri-food sector at a critical moment.
Promotion policy is a key tool for EU operators to differentiate their products and secure trade agreements in unstable global markets. Cutting this support now sends the wrong signal, especially when the Commission itself has stressed the need to diversify exports and boost the sectorโs competitiveness.
๐ Read the full letter here: copa-cogeca.eu/press-releaseโฆ
We urge the Commission to reconsider the proposed allocation for 2027 and to restore the budget to at least โฌ205 million, that reflects the strategic importance of agricultural promotion for the competitiveness, resilience and long-term success of the EU agri-food sector.
Commissioner @OliverVarhelyi opens todayโs @animalhealthEU conference with a strong message on animal health: the EU must move from a crisis response mindset to a #prevention first mindset ๐
6๏ธโฃ 0๏ธโฃ ๐๐๐๐๐. ๐๐ญ๐ข๐ฅ๐ฅ ๐ฌ๐ก๐จ๐ฐ๐ข๐ง๐ ๐ฎ๐ฉ. ๐
Nobody writes films about poultry processors. Nobody makes documentaries about veterinary certificates... And yet, ๐๐ฏ๐๐ซ๐ฒ ๐ฌ๐ข๐ง๐ ๐ฅ๐ ๐๐๐ฒ, ๐ญ๐ก๐จ๐ฎ๐ฌ๐๐ง๐๐ฌ ๐จ๐ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐๐ซ๐จ๐ฌ๐ฌ ๐๐ฎ๐ซ๐จ๐ฉ๐ ๐ฐ๐จ๐ซ๐ค ๐ญ๐จ ๐ค๐๐๐ฉ ๐๐จ๐จ๐ ๐จ๐ง ๐ฉ๐๐จ๐ฉ๐ฅ๐'๐ฌ ๐ญ๐๐๐ฅ๐๐ฌ.
๐ธ Last night, we celebrated the PEOPLE behind that story.
For 60 years, AVEC has brought together competitors, partners, friends and colleagues from across Europe. People who don't always agree. People who sometimes debate passionately. But people who understand that some challenges are bigger than any one company or country.
๐๐ณ๐ฐ๐ฎ ๐ด๐ช๐น ๐ฎ๐ฆ๐ฎ๐ฃ๐ฆ๐ณ๐ด ๐ช๐ฏ 1966 ๐ต๐ฐ ๐ข ๐๐ถ๐ณ๐ฐ๐ฑ๐ฆ๐ข๐ฏ ๐ฏ๐ฆ๐ต๐ธ๐ฐ๐ณ๐ฌ ๐ด๐ฑ๐ข๐ฏ๐ฏ๐ช๐ฏ๐จ 17 ๐ค๐ฐ๐ถ๐ฏ๐ต๐ณ๐ช๐ฆ๐ด ๐ต๐ฐ๐ฅ๐ข๐บ, ๐๐๐๐'๐ด ๐ด๐ต๐ฐ๐ณ๐บ ๐ฉ๐ข๐ด ๐ข๐ญ๐ธ๐ข๐บ๐ด ๐ฃ๐ฆ๐ฆ๐ฏ ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ฐ๐ฏ๐ฆ ๐ต๐ฉ๐ช๐ฏ๐จ: ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐.
๐ Thank you to everyone who has been part of that journey over the past six decades and to all those who joined us in Brussels to celebrate this milestone.
Here's to friendship, cooperation and the next 60 years.ย ๐ซ






































