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Weโre excited to announce the launch of Audiense Action โ a newย solution that transforms audience insights into actionable campaign strategies.
Audiense Action delivers segmented strategies you can put into action immediately across your choice of Meta, Google, TikTok, email, SMS, and more. Whether optimizing with limited resources or refining strategy within a mature team, Audiense Action helps you to:
โ Understand your audiences, competitors, and new markets via real data (not hunches).
โ Instantly generate personas, messaging, creative direction, and influencer ideas.
โ Implement campaigns seamlessly via our Meta integration.
With insights from more than three billion consumers and 30+ years of expertise, Audiense Action will help you understand your audiences, what drives them, and how to reach them โ creatively and effectively.
Learn more and get a free trial here: bit.ly/4nnpc1x
Most retail strategies were built for a world where ecommerce and stores competed.
Today, they fuel each other.
Understanding how shoppers move between digital and physical is now a strategic advantage.
Our guide explores this shift:
bit.ly/42iNOjH
Hanging out at #MeltwaterSummit today ๐๐
Stop by Booth #2 to meet the @AudienseCo team.
๐๐ผ๐ผ๐ธ ๐๐ถ๐บ๐ฒ ๐๐ถ๐๐ต ๐๐: bit.ly/4werC7T
Happy to be sponsoring #MeltwaterSummit ๐โจ
Two days of insightโdriven sessions and conversations with leaders across PR, marketing, and comms from @Meltwater.
๐ธJoin us for drinks at Lady Blue in NYC
May 4 | 6โ8 pm
Limited spots โ grab yours: bit.ly/49dLFJB
Weโre heading to #MeltwaterSummit as an official sponsor ๐คโจ
Two days of hands-on workshops, inspiring keynotes, and executive-level insights from @Meltwater.
๐๏ธ๐ค ๐ฃ๐ฟ๐ฒ-๐ฏ๐ผ๐ผ๐ธ ๐๐ถ๐บ๐ฒ ๐๐ถ๐๐ต ๐ผ๐๐ฟ ๐๐ฒ๐ฎ๐บ at Booth #2 to talk audience insights: bit.ly/4mUUwWg.
Market research takes weeks. Launch windows donโt โฑ๏ธ
In our latest blog, we explain how ๐๐๐ฑ๐ถ๐ฒ๐ป๐๐ฒ ๐๐ฐ๐๐ถ๐ผ๐ป gives marketers a faster read on how real audience segments will respond, before their campaigns go live.
๐๐
๐ฝ๐น๐ผ๐ฟ๐ฒ ๐ถ๐ ๐ต๐ฒ๐ฟ๐ฒ ๐ bit.ly/4vReyFi
Weโre thrilled to sponsor #MeltwaterSummit! ๐
๐ฝ NYC | ๐ May 5โ6
Connect with top marketing & PR leaders.
๐ฆ๐ฎ๐๐ฒ $๐ฏ๐ฌ๐ฌ ๐ผ๐ป ๐ฟ๐ฒ๐ด๐ถ๐๐๐ฟ๐ฎ๐๐ถ๐ผ๐ป โ use code ๐ ๐ฆ๐ฎ๐ฒ๐๐จ๐๐๐๐ก๐ฆ๐ at checkout.
Audiense retweeted
LEGO is on fire. 1.31M mentions on X in April. 101% engagement growth. One football commercial caused a 150K spike in a single day. I fed the @AudienseCo data into Claude, gave it one brief, and rendered it with the new GPT Image 2.0 in @higgsfield. ๐ฅ
Real-world shopper behavior holds the key to:
โข Better targeting ๐ฏ
โข Stronger creative โจ
โข Smarter store planning ๐ง
The strongest retail strategies today are built from movement, motivations, and preferences โ not channels.
What does this mean for modern retail teams?
We explore how behavior-driven insights help unify targeting, messaging, and store strategy in our Omnichannel Retail Strategy Guide:
resources.audiense.com/omnicโฆ
Retail isnโt online or in-store anymore.
Itโs one continuous journey โ yet many strategies still arenโt built for that reality.
Shoppers move fluidly between screens, stores, and moments.
But many teams still plan in silos, optimizing channels instead of understanding behavior.
If this feels familiar, we created a guide exploring how leading brands are adapting strategy and planning to match how shoppers move today.
Download the Omnichannel Retail Strategy Guide: resources.audiense.com/omnicโฆ
Retail leaders gain an edge by improving visibility across the customer journey ๐
Clearer insight into behavior helps teams strengthen:
๐ธ Targeting
๐ธ Messaging
๐ธ Store planning
Leading brands are combining mobility and digital signals into one unified strategy.
We captured how leading retailers are doing this in a practical guide.
It shows how behavior-driven data helps unify targeting, messaging, and store strategy.
resources.audiense.com/omnicโฆ
She retired last year. Now she has time, opinionsโand more disposable income than most of your customers.
Sheโs been loyal to your competitor for yearsโฆ
but somethingโs changed ๐
Audiense Action shows you what changedโand how to win her over.
Build AI-powered segments from billions of signals, then chat with them in real time. Ask before your brief goes out.
The always-on focus group you never had.
๐ audienseaction.ai/
Better visibility across the customer journey = an edge for retail leaders.
It helps teams tackle:
๐ Rising acquisition costs
๐ Channel performance clarity
๐ Connected customer experiences
The opportunity isnโt more tools โ itโs better visibility into shopper behavior.
Our Omnichannel Retail Strategy Guide shows how behavior-driven data helps teams unify targeting, messaging, and store strategy.
If you're working to connect digital and store experiences, start here: bit.ly/3MGocsL
Find him with Audiense Action.
Tap into billions of behavioral signals to uncover hidden audiences and chat with them using AI. Ask what they buy, ignore, and what actually makes them stop scrolling.
Thatโs Action. Ask anything. Learn everything.
audienseaction.ai/
The customer journey isnโt linear anymore.
Shoppers move fluidly across:
โข Digital discovery
โข Mobile comparison
โข In-store decisions
When teams plan in silos, strategy breaks.
Modern retail planning starts with how people actually move โ not how funnels are drawn.
If youโre aligning segmentation, messaging, and planning across digital + in-store, this guide may help.
It breaks down how modern shopper behavior really works โ and how retail teams are adapting strategy to match it.
bit.ly/3MGocsL