
Speaker/writer/student of decision science. Latest book #QUIT out now! Author of #ThinkinginBets & #HowToDecide. I used to play poker. Navigating uncertainty.
Joined March 2009
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🎉 I am excited to share that "Thinking In Bets" has been selected as one of the first books to go live with Google's new Expert Intelligence feature for trusted sources with @Gemini_Notebook.
Add Thinking in Bets to your trusted sources now: notebook.google.com/notebook…
After working closely with publishers (including @penguindrandom & @BloomsburyPub) and a dream team of leading authors, we're launching a Google-wide program bringing trusted sources (starting with books) to @Gemini_Notebook and more: Expert Intelligence. notebook.google/expert-intel…
Thank you to Vice Admiral Jan Tighe for joining me on the latest episode of The Decision Education Podcast.
Jan shared what she’s learned about decision-making as one of the Navy's most decorated commanders and a pioneering career cryptologist.
We explore why organizations consistently underestimate cyber risk, how to build cultures that act on demonstrated vulnerabilities, and the power of collaborative decision-making under peak uncertainty.
Don’t miss this one. Listen to the episode now!
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New podcast alert! 👇
I had a great convo with Vice Admiral Jan Tighe on the latest episode of The Decision Education Podcast where she shared what she’s learned about decision-making as one of the Navy's most decorated commanders and a pioneering career cryptologist.
What if the most dangerous vulnerability in any network isn't a line of code, but a person who hasn't learned to question what they're being told?
Vice Admiral Jan Tighe, one of the Navy's most decorated commanders and a pioneering career cryptologist, joins host, @AnnieDuke, to explore the intersection of cybersecurity, foreign manipulation, and the urgent case for Decision Education.
Jan and Annie trace the arc from Cold War signals intelligence to today's AI-saturated information ecosystem, examining why protecting our networks means little if we haven't first strengthened our thinking.
Listen now!
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My next Maven.com decision making class launches October 12th! I’m so excited to be heading into my ELEVENTH cohort of students! Please consider joining me.
The class was selected as one of Maven’s Top 100 classes in Leadership. I am so honored to be selected. I have loved every cohort and still meet with the students regularly through an alumni group comprised of students from all eleven previous cohorts. I love seeing how they are putting the lessons into action. It is great to stay connected and to see the students stay connected with each other.
When you sign up, use the code Substack25 at checkout to get a 25% discount on the enrollment fee.
maven.com/annie-duke/make-be…
Annie Duke retweeted
I enjoyed this wide-ranging discussion with Annie Duke, and hope you'll find it interesting. We recorded it several months ago, before the recent surge of concern about AI. The ideas and themes we discussed feel more important than ever. @AnnieDuke @AllDecisionEd @Microsoft @decisionpros @kevin_scott @AnthropicAI @openai
What do we lose when a machine can think for us?
On the latest episode of The Decision Education Podcast, @erichorvitz, Chief Scientific Officer at @Microsoft, joins @AnnieDuke to explore what it really means for humans to stay "in the driver's seat" as headlines about an AI takeover proliferate the news.
Drawing on decades of research into human-AI collaboration, Eric argues against the passive framing of an AI "takeover," making the case that governance, design, and clear values determine whether these tools sharpen human judgment or quietly erode it.
Plus, hear Eric draw on lectures he’s given for the Society of Decision Professionals, arguing that the best AI decision tools help people clarify what they value.
Listen now!
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AI can do more for us than ever before. So how do we make sure we stay in the driver’s seat?
I speak with @EricHorvitz, Chief Scientific Officer at @Microsoft. Drawing on decades of research into human-AI collaboration, Eric makes the case that governance, design, and clear values determine whether these tools sharpen human judgment or quietly erode it.
Join our conversation:
alliancefordecisioneducation…
Annie Duke retweeted
Stay-at-home moms in the 1970s actually spent less time with their kids than working parents do today. So why does modern parenting feel so challenging?
On the latest episode of The Decision Education Podcast, Corinne Low, associate professor of business economics and public policy at @Wharton, and @AnnieDuke break down how parental expectations shifted from "keeping your kids alive" to “supermom” and why that shift is setting parents up to feel like they're failing by default.
Listen to the full episode!
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Annie Duke retweeted
What if a scientific concept could help you make decisions about relationships, career, parenting, where to live, and so much more?
Corinne Low, associate professor of business economics and public policy at @Wharton, joins @AnnieDuke on The Decision Education Podcast to discuss the power of “utility function.”
She argues focusing on utility can help us make decisions based on what’s important to us rather than what’s trending on social media,or anyone else's definition of success.
Listen to the full episode for more insights on why every decision has opportunity costs, the pressure to optimize every choice, and so much more.
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New podcast episode out with @AllDecisionEd. Check it out today 👇
What if the biggest parenting mistake is following a script you never consciously chose?
Corinne Low, associate professor of business economics and public policy at @Wharton, joins host @AnnieDuke to explore how cultural expectations have turned parenting into an endless series of high-stakes decisions.
Together, they unpack the hidden trade-offs behind today's parenting norms, the pressure to optimize every choice, and why the best decisions come from understanding your own values rather than following what’s trending on social media, or everyone else's definition of success.
Listen to the episode now!
alliancefordecisioneducation…
Have you felt pressure to be the perfect parent?
Whether you’ve felt pressure to optimize every decision in your career, relationships, or another area of life, you’ll love my conversation with Corinne Low, associate professor of business economics and public policy at @Wharton, on the latest episode of The Decision Education Podcast.
We dive into the hidden trade-offs behind today's parenting norms, how weighing trade-offs leads to better outcomes rather than chasing the "perfect" answer, and why stepping back to question default assumptions is one of the most powerful ways to make better decisions.
Check out the episode now!
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Annie Duke retweeted
“How to Decide” by @AnnieDuke offers a practical framework for making better decisions: not by guaranteeing better outcomes, but by improving the process behind every decision we make.
Educators, we’ve made these discussion guides to help you facilitate chapter-by-chapter conversations around Annie’s book. Whether used in a classroom, workshop, or book club setting, these materials are meant to be flexible: pick and choose what resonates most with your group. Each chapter comes with key themes, discussion questions, and a hands-on activity.
- How to Decide Discussion Guide (General):
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- How To Decide Discussion Guide (College & Career Readiness):
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Visit our teaching resources catalog for even more decision-making resources: alliancefordecisioneducation…
Annie Duke retweeted
Why is randomness so difficult for us to accept?
On the latest episode of The Decision Education Podcast, Barry Schwartz, Swarthmore professor emeritus and author of “Choose Wisely,” shares that he believes that it comes down to two things we don't want to give up: our need for order and our need for control.
Listen to the full episode to learn about decision-making under uncertainty and more!
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This was such a great podcast episode! If you are interested in geeking out on the power of Ulysses contracts, check it out today!
Everyone's talking about Odysseus tying himself to the mast to resist the Sirens’ song in Christopher Nolan's "The Odyssey." Did you know the scene shows classic behavioral science strategy in action?
It’s what @DavidEagleman, neuroscientist and Alliance Advisory Council member, calls the Ulysses contract. As he and @AnnieDuke discuss on The Decision Education Podcast, commitment devices like "lashing yourself to the mast" can help you resist temptation and stick to your goals in real life.
Listen to the episode now!
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If you haven't had a chance yet to check out the new Expert Intelligence feature in @Gemini_Notebook, here is your chance.
Use code "EXPERTINTELLIGENCE" to get a free download of my book "Thinking in Bets" to add to your Gemini LLM Notebook Knowledge Library.
Every Expert Intelligence notebook we feature includes a note from the author and extra sources curated by them. Here's @AnnieDuke explaining how exploring her fascinating book Thinking In Bets in @Gemini_Notebook can help you make smarter decisions. notebook.google.com/notebook…
"Figure out how much time a decision deserves. That allows you to proceed at a more appropriate — and perhaps slower — pace. It also buys you more time to line up the most useful facts and details."
Thanks to @IBDinvestors for including key decision making data in your recent article!
investors.com/news/managemen…
Can you really put a number on what matters most?
Barry Schwartz, emeritus professor of psychology at Swarthmore College, joins @AnnieDuke on The Decision Education Podcast!
Barry argues that rational choice theory can sometimes push people to rely on oversimplified frameworks that give us a false sense of certainty.
I had a fascinating conversation with Barry Schwartz, emeritus professor of psychology at @swarthmore and a visiting professor at @BerkeleyHaas, for today’s episode of The Decision Education Podcast!
Barry and I explore why understanding what matters most to you in a situation is the first step to making better decisions, how choosing from a large set of options reveals more about your values than choosing from a small set, and why luck and the quality of your decisions are the true determiners of how your life turns out. It’s a can’t-miss discussion. Listen now!
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Annie Duke retweeted
Over the past several months, we’ve been meeting with authors and publishers to better understand how AI can help people get the most out of their books 📚.
Today we’re launching Expert Intelligence, a new way to get insights about your favorite titles from the authors you love, directly in @Gemini_Notebook. With Expert Intelligence, you can:
▪️Add purchased @GooglePlay ebooks to your Gemini notebook
▪️Ask questions, generate quizzes, or create Audio Overviews based on your ebooks
▪️Combine author insights with your own notes







