I make tech brands go viral on X: https://xitter.cf/t.co/lHXzhiRAhT YouTube on AI Businesses: https://xitter.cf/t.co/pLZyltEB0j Also built @bricktopians π§±
Joined January 2022
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This founder grew his app Cal AI to $50,000,000 in ARR
And got acquired by MyFitnessPal in 18 months.
Today I'm speaking with @jakecastilloooo, the co-founder behind Cal AI's growth.
Getting the exact playbook that you can follow to grow an app business to 8-figures in revenue.
Chapters:
0:00 Intro
0:56 From $9.50 in his bank account to 8-figures in revenue
7:30 The influencer playbook that made Cal AI grow
13:05 The right apps for Cal AI's strategy
17:32 How Jake evaluates influencers
22:16 How to DM influencers for your app
28:15 The simple hack that gets influencers interested
35:01 What it actually took to grow Cal AI
40:57 What it will take for you to grow your app
47:08 Final thoughts before you take the leap
We live! ποΈ
AI episode with the experts @AlexIsBuilding and @kelanoo.
Live now on X :)
xitter.cf/i/broadcasts/2nQYOzndPβ¦
π¦πΊ Alex is Building retweeted
2A1C Live tomorrow at 7 AM PT / 4 PM CEST.
With Carlos, @AlexIsBuilding, @kelanoo and @phantom.
Tomorrowβs episode is all about AI.
π¦πΊ Alex is Building retweeted
Thanks so much for having me!!!
I dropped everything Iβve learned from the last year of scaling from $0-$100k/mo π
This is George (@GeorgeLampro20).
George is:
> 19 years old
> Doesn't know how to code
> And he's now earning a combined $100k per month from 3x vibe coded apps
In this episode George breaks down:
Β· How he grows his apps
Β· The tech stack that requires no coding background
Β· And the start to finish playbook that YOU can follow to launch profitable apps of your own.
Chapters:
00:32 How George got started
03:22 Choosing an app idea people actually want
05:19 Expanding into more apps
09:27 Building without a technical background
10:50 Designing onboarding and paywalls that convert
14:43 Preparing your app for launch
17:27 Reaching out to influencers and negotiating deals
19:32 How much money you need to start
20:42 Hiring a VA to grow faster
23:06 Creating influencer content that feels natural
24:44 Paid ad formats that are working now
28:40 Why most app founders fail
This is George (@GeorgeLampro20).
George is:
> 19 years old
> Doesn't know how to code
> And he's now earning a combined $100k per month from 3x vibe coded apps
In this episode George breaks down:
Β· How he grows his apps
Β· The tech stack that requires no coding background
Β· And the start to finish playbook that YOU can follow to launch profitable apps of your own.
Chapters:
00:32 How George got started
03:22 Choosing an app idea people actually want
05:19 Expanding into more apps
09:27 Building without a technical background
10:50 Designing onboarding and paywalls that convert
14:43 Preparing your app for launch
17:27 Reaching out to influencers and negotiating deals
19:32 How much money you need to start
20:42 Hiring a VA to grow faster
23:06 Creating influencer content that feels natural
24:44 Paid ad formats that are working now
28:40 Why most app founders fail
π¦πΊ Alex is Building retweeted
Stepping into the 4D Stadium was a whole different experience.
Emmzy and Alex finally made it through the gates, and there was a lot more waiting for them than they expected.
Inside, we got to meet the League representative, who introduced us to the world of the League. But that wasnβt all.
We also crossed paths with a few interesting personalities. Some seemed welcoming, others were harder to read, and one thing was clear: everyone had a role to play.
As we explored the stadium, Emmzyβs mysterious symbol started reacting to something around us. Even the people in the League seemed surprised by what was happening.
Now Iβm beginning to wonder if this was ever just about joining a competition.
What exactly is the League hiding?
@bricktopians πππππππ π: πππ πππππππππ ππππππ
Watch the episode and step into the stadium with us. You might notice something we havenβt figured out yet.
ππ‘π π¬π’π π§ππ₯ π°ππ¬ π¨π§π₯π² ππ‘π πππ π’π§π§π’π§π .
When I first stepped into @bricktopians, I had no idea what I was getting myself into.
I followed a signal I could not explain, met @AlexIsBuilding, and thought I was simply beginning a new journey.
But some discoveries lead to more questions than answers.
In Episode 2, the mystery goes deeper.
A strange light awakens above the city. An unknown message begins to reveal itself. And I discover that thereβs more happening in Bricktopia than I ever imagined.
Then comes the League.
But what is it really? Why was I called? And what lies beneath everything the city knows?
Iβm starting to realize that I wasnβt brought here just to explore.
Maybe thereβs a reason Iβm here after all.
ππππππππππ β ππ©π’π¬π¨ππ π: ππ‘π πππ₯π₯π’π§π .
The story continues, and this time, the stakes feel different.
Watch Episode 2 and let me know what you think the League is hiding.
Welcome back to #BricktopiaWorld.
ππ‘π’π¬ π’π¬ π¨π§π₯π² ππ‘π πππ π’π§π§π’π§π .
π¦πΊ Alex is Building retweeted
Your coding agents are fast now.
The problem? They can move just as fast in the wrong direction.
Miss one update, and they can spend days building the wrong thing - costing you tokens and engineering time. That's why devs are still glued to their monitors.
Meet Serro: the Agentic TPM.
It keeps your people and coding agents working from the same evolving program. π @serroai
π¦πΊ Alex is Building retweeted
I only started 2 years ago.
This was one of the most fun conversations Iβve ever had π
If I can do it, you can too.
This is Rob Hallam (@robj3d3).
Rob has:
> Built a SaaS to $22k per month
> Grown canivibecodeit.com to over $10k per month
> Generated over $80k in September from his 3 businesses (inc. his latest: The Attention Playbook)
> All whilst travelling the world.
In this episode I ask Rob:
Β· How he makes products go viral on X
Β· What his lifestyle looks like as a travelling solopreneur
Β· And how YOU can copy his workflow to deploy and grow viral businesses quickly.
Let's jump right in:
00:47 How one honest post led to his first $3K client
04:08 The idea behind Can I Vibe Code It
07:23 The tech stack for building and launching in six hours
11:07 Making AI-built websites look better
15:05 Turning a viral launch into sustained traffic
17:32 Selling $8.8K in sponsorships in 48 hours
19:53 Managing multiple businesses without burning out
23:03 Choosing what to focus on next
27:07 Building genuine connections on X
32:08 Growing an audience by building in public
36:04 Choosing a business that fits the life you want
This is Rob Hallam (@robj3d3).
Rob has:
> Built a SaaS to $22k per month
> Grown canivibecodeit.com to over $10k per month
> Generated over $80k in September from his 3 businesses (inc. his latest: The Attention Playbook)
> All whilst travelling the world.
In this episode I ask Rob:
Β· How he makes products go viral on X
Β· What his lifestyle looks like as a travelling solopreneur
Β· And how YOU can copy his workflow to deploy and grow viral businesses quickly.
Let's jump right in:
00:47 How one honest post led to his first $3K client
04:08 The idea behind Can I Vibe Code It
07:23 The tech stack for building and launching in six hours
11:07 Making AI-built websites look better
15:05 Turning a viral launch into sustained traffic
17:32 Selling $8.8K in sponsorships in 48 hours
19:53 Managing multiple businesses without burning out
23:03 Choosing what to focus on next
27:07 Building genuine connections on X
32:08 Growing an audience by building in public
36:04 Choosing a business that fits the life you want
He's back!
This guy helped guide 200k people to make their first money online.
And I wanted to know, what effects your chances at success?
And what can you do to increase your odds?
If you haven't seen @farhaj before:
β’ He was on the founding team at Buildspace, backed by Y Combinator and a16z
β’ Almost 15,000 companies were born from it
β’ Now he's building Forma, creating the communities where the next unicorns will be born
In this conversation he breaks down:
0:44 Why the UK is undervalued
7:26 What founders leaving the UK are missing
16:10 Could Solana fix London's stock market?
23:02 Does where you're born still matter?
35:00 Why online communities can be worth trillions
39:24 Finding purpose when AI changes work
44:03 Is starting a company safer than a job now?
51:18 How artists can make a living online
55:15 What separates good founders from great ones
π¦πΊ Alex is Building retweeted
with 20$ a month, you can build self-run apps.
not there yet personally, but once I've watched all @AlexIsBuilding videos with AI builders, I've started my journey towards that goal.
I didn't vibe code much during the summer, thinking it was a bit too expensive (claude & gpt code would often run out of credits at the beginning of the year).
but now, I'm consistently back on track with it, and built so many useful stuff for 2a1c and La Sobremesa, with my spare time fully focused on my own apps.
Dissecta will definitely be my first released app (I'm still working on it, I need the MVP to be where I want it to be and we are close.
Grainwave is my first ever vibe coded visual OS, which I love and defined my branding lately. I love it, but it's scalable only at cost being built on top of Grok Imagine.
I'm having fun, I'm building stuff I like and all of this for 20 dollars a month. The moment these start compounding, I'll go for higher plans, but so far so good.
Roman knew his business would make money before he wrote a single line of code.
His playbook:
1. Start a service
2. Do it manually
3. Get as many clients as you can until you can't take any more
4. THEN turn it into a product
This guy took his AI startup to $4,000,000 in yearly revenue,
And he knew it would succeed before his team wrote a single line of code.
So I wanted to know how he did it (and how he grew so quickly).
In this episode @romanbuildsaas breaks down:
> How he validated gojiberry.ai so that he knew he could get customers
> The reddit strategy that took them from $10k MRR to $25k MRR
> And whether it's worth getting into @ycombinator.
Chapters:
00:26 Validating the product before writing any code
03:05 The Reddit strategy that took them from $10K to $25K MRR
07:56 Growing through X articles and product demos
11:15 Their biggest growth channel: LinkedIn influencers
12:43 Creating lead magnets people actually want
14:04 Cold outreach strategy
15:43 Why people ignore your outreach messages
17:50 Finding and closing bigger customers
19:25 When to hire a sales team
21:16 How Y Combinator changed their ambitions
23:16 How to grow beyond $20Kβ$40K MRR
I've spoken to multiple founders now who have gotten their early customers on Reddit.
@romanbuildsaas from Gojiberry AI went from $10k to $25k MRR simply by:
1. Posting on Reddit every day
2. Making sure the posts were telling a story (not a pure promo), that happened to include their product.
3. Getting their friends to upvote it so that it would hit trending quickly within a subreddit and get way more attention from the communities.
This guy took his AI startup to $4,000,000 in yearly revenue,
And he knew it would succeed before his team wrote a single line of code.
So I wanted to know how he did it (and how he grew so quickly).
In this episode @romanbuildsaas breaks down:
> How he validated gojiberry.ai so that he knew he could get customers
> The reddit strategy that took them from $10k MRR to $25k MRR
> And whether it's worth getting into @ycombinator.
Chapters:
00:26 Validating the product before writing any code
03:05 The Reddit strategy that took them from $10K to $25K MRR
07:56 Growing through X articles and product demos
11:15 Their biggest growth channel: LinkedIn influencers
12:43 Creating lead magnets people actually want
14:04 Cold outreach strategy
15:43 Why people ignore your outreach messages
17:50 Finding and closing bigger customers
19:25 When to hire a sales team
21:16 How Y Combinator changed their ambitions
23:16 How to grow beyond $20Kβ$40K MRR
This guy took his AI startup to $4,000,000 in yearly revenue,
And he knew it would succeed before his team wrote a single line of code.
So I wanted to know how he did it (and how he grew so quickly).
In this episode @romanbuildsaas breaks down:
> How he validated gojiberry.ai so that he knew he could get customers
> The reddit strategy that took them from $10k MRR to $25k MRR
> And whether it's worth getting into @ycombinator.
Chapters:
00:26 Validating the product before writing any code
03:05 The Reddit strategy that took them from $10K to $25K MRR
07:56 Growing through X articles and product demos
11:15 Their biggest growth channel: LinkedIn influencers
12:43 Creating lead magnets people actually want
14:04 Cold outreach strategy
15:43 Why people ignore your outreach messages
17:50 Finding and closing bigger customers
19:25 When to hire a sales team
21:16 How Y Combinator changed their ambitions
23:16 How to grow beyond $20Kβ$40K MRR
One of the best hours I've spent was learning from Jake how he built a $50,000,000 ARR app business.
He's giving away $2,000 in consulting calls to his newsletter subscribers.
But I recommend subscribing anyway (it's where I did most of my research for my call with him and it was a gold mine).
Link: operatorsnotebook.beehiiv.coβ¦
Iβm giving away $2,000 worth of consulting calls, completely for free.
All you have to do is comment βSCALEβ on this post and sub to me free newsletter for a chance to win
Sign up here: operatorsnotebook.beehiiv.coβ¦
Hereβs how the giveaway will work:
> When we hit 3k subs on my newsletter, that unlocks the first two calls picked randomly from my email list
> When we hit 5k subs on my newsletter, that unlocks the next two calls again picked at random
(a total of four 1:1 calls with me to help you scale your app or biz)
And if this goes absolutely crazy and we hit 10k subsβ¦
Iβll host an hour-long live call and answer any questions you guys have for free.
Right now Iβm at about 2k subs
X, work your magic
π¦πΊ Alex is Building retweeted
I normally like to start the day with an uplifting, jovial GM.
Not this morning.
Scrolling through the timeline and seeing the amount of vitriol being directed at members of the Arc team simply because theyβre South Asian, because of the colour of their skin, their accents or the way they look is genuinely embarrassing.
And some of it isnβt even subtle.
Web3 has spent years selling itself as the new frontier. Permissionless. Borderless. A great leveller where an individual developer can compete with a multi-billion-dollar company based on what they build.
Yet apparently, for some people, βpermissionlessβ stops the moment the people building look a little different to them.
Let me make something very clear.
Criticise the product.
Criticise the launch.
Criticise the token decisions, the strategy or the execution.
Thatβs fair game.
But if your investment thesis suddenly becomes βthere are too many Indians on the teamβ, or you decide somebody is incompetent because theyβre brown, that isnβt due diligence.
Itβs racism dressed up as market analysis.
And before anyone starts confusing South Asian heritage with an inability to build world-class companies, here are a few names worth remembering:
Google Sundar Pichai IS South Asian
Microsoft Satya Nadella IS South Asian
IBM Arvind Krishna IS South Asian
FedEx Raj Subramaniam IS South Asian
Adobe Shantanu Narayen IS South Asian
Chanel Leena Nair IS South Asian
GoDaddy Aman Bhutani IS South Asian
HubSpot Yamini Rangan IS South Asian
Wayfair Niraj Shah IS South Asian
YouTube Neal Mohan IS South Asian
Some of the largest and most influential companies on the planet are led by people of South Asian heritage.
Talent doesnβt have a skin colour. Intelligence doesnβt have an accent. Innovation doesnβt belong to one nationality.
And competence isnβt determined by whether somebody looks like the anonymous PFP judging them from the other side of a screen.
The people being mocked on the timeline today are builders. Some of them may go on to become leaders of this industry and build things that materially move this space forward.
Meanwhile, the people reducing them to their ethnicity will still be posting the same tired garbage from behind a PFP.
- Judge people on what they build.
- Judge them on their actions.
- Judge them on their execution.
But the moment you judge them on the colour of their skin or where their family comes from, youβve told everyone far more about yourself than you ever did about them.
Web3 needs to do better.
A lot of YOU need to do better.
And one final thing.
If youβre South Asian, African, Middle Eastern, East Asian, or from any minority background, and youβre hiding behind a PFP because youβre worried people will judge you by your face, your name, your accent or where you come from:
My DMs are ALWAYS open.
You should never feel like you need to hide who you are to be taken seriously in this space.
If youβre building, creating, learning or trying to make your mark, Iβll always have time for you.
Web3 is supposed to open doors.
Not make people feel they have to hide before they can walk through them.
I have no requirement or need for a mass number of followers. I feel no need to pander to racists no matter how large your following. If you do not like me or my message pls unfollow me.
I wish you ALL a GMGM.
π¦πΊ Alex is Building retweeted
Today we're launching Rene.
A multiplayer-first iMessage agent you text like a friend.
It has a browser, writes code, goes shopping, ships sites, makes slides and images. Not much it canβt do.
It's been in my texts for four months. It found me a new office, preps me for every meeting, and polls the team for dinner options.
No app or signup. Link belowπ
π¦πΊ Alex is Building retweeted
I'm selling air
Say the sentence the fastest, set the next one.
Each round is 2 minutes
The best way to get people to recognize your brand is to have the customer say its name.
You can advertise your startup so every person has to say it out loud, and remember it forever.
If you are outbid, you get 100% refunded.
Join the free challenge β talkfast.space
I'm selling my body.
On September 19th, I'm competing in my first HYROX race in Turkey.
You can advertise your startup on 10 of my muscles:
- Your website is listed on hyrox.marclou.com
- Your logo will be tattooed on my body on race day
- I'll share it on my YouTube and X accounts
Bidding starts at $1,000.
Each takeover doubles the price: $1,000 β $2,000 β $4,000.
If outbid, youβre refunded minus the Stripe fee.
Bidding closes on Thursday the 10th at midnight UTC (in 2 days), so I have enough time to print the winning tattoos.
β Sponsor my body: hyrox.marclou.com
π¦πΊ Alex is Building retweeted
We answered cryptoβs most debated questions!
00:00 Intro
01:05 Memecoin trading: skill or luck?
03:17 Brand building: skill or luck?
04:58 Talent vs hard work
05:59 Surviving the periods with no progress
07:51 Chase the narrative or stick to your guns
09:17 Is the world becoming more PvP?
13:25 What leverage actually means
17:44 The rat race, redefined
20:15 What actually drives us
22:46 Traders are the new celebrities
25:50 The dangers of FOMO
28:27 The one skill that made us successful
31:16 Real relationships in a transactional industry
32:45 Will AI replace human content?
33:25 Do brands still need founders with personal brands?
36:29 Rebuilding from zero in 12 months
39:25 Breaking through on a hot narrative
40:47 Your friends aren't obliged to support you
43:25 The solo years
46:12 Belief, mentors, and the right people
48:58 What's next?
When I interviewed this guy less than 2 months ago he was at $158,000 per month.
Now @wickedguro almost at $200k per month π₯
So awesome to watch.
π¦πΊ Alex is Building retweeted
A minute animation video of @bricktopians works
Enjoy πΏ