
The Fintech Writer https://xitter.cf/t.co/nHLXIE0b0x Content Marketing Consultant and Copywriter focused on #fintech, #emergingmarkets Podcaster @TodayEmerging
Malmo, Sweden
Joined September 2011
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Most fintech content sounds the same because most fintechs are afraid to sound different.
Safe posts. Generic thought leadership. Copy that converts nobody.
The fix starts with voice → fintechxgrowth.com
🇧🇷 Brazil after the elections: what will 2027 look like?
I’m looking for a Brazilian economist, analyst, or market watcher to join me for a conversation about Brazil’s economic outlook for 2027 on @TodayEmerging
Know someone who would be a great guest? Tag them in here
ChatGPT is so weird! I'm using it to edit some intreview transcripts and it censored words like "sexy" and "unsexy" - for instance "unsexy applications of AI", it removes the word unsexy, wtf?
Fintech discourse is still US-centric.
Meanwhile: Brazil scaled instant payments nationally.
India built digital public infrastructure at population scale.
Africa leapfrogged traditional banking rails.
If you only read Silicon Valley takes, you’re not seeing the full map.
I used to be very active here.
Then I left.
Now I’m back with sharper focus.
I write about:
• Fintech
• Emerging markets
• Growth strategy
• AI + content
Short takes here.
Deep dives on Substack.
Let’s go.
Ana Paula Picasso retweeted
Got an invite to try Opera's new AI Browser, but they want $10 upfront—I dipped. Bad play for early adopters.
Ana Paula Picasso retweeted
LinkedIn has been taken over by slop
it's 99% slop posts, just straight LLM outputs
every post has the same pattern
90% of comments are bots
really weird to witness
I don’t remember the last time I posted on Facebook. On Instagram, I rarely post it apart from the occasional Story.
#SocialMediaTrends medium.com/illumination/why-…
Ana Paula Picasso retweeted
the thing that keeps me from using AI is that it lacks humanized branding. if only it had better logos and swag, like t-shirts for me to wear, then I would embrace it wholeheartedly
Ana Paula Picasso retweeted
Is it me or is everything so boring now??
Podcasts
Series
Movies
YouTube
All social media apps
There is nothing interesting for me!
Pls I need recommendations of any form of entertainment!
In 2024, Emerging Markets Today had 3 visits from ChatGPT. This year? Over 60.
Things are already changing for search engines!
#Ai #ChatGPT generativeai.pub/will-ai-kil…
Ana Paula Picasso retweeted
Frens, it’s time for a new chapter ✨
Last month, I stepped back from leading marketing at @ETHWarsaw. It’s been an honor contributing to the @ethereum ecosystem across CEE, and I’ll continue to support media partnerships and stay active as an Ambassador.
🎯 Now, I’m open to new collaborations as:
🔸 Product Marketer
🔸 Brand Architect
🔸 Communication Strategist
In a trustless Web3 world, trust matters. That’s where strategic branding, a clear product vision, and human-centered storytelling come in. I help turn early-stage products into love marks — resonant, relevant, and remembered.
Here’s what I do best:
🔹 Brand management, positioning & design strategy
🔹 Product marketing with user-centric narratives
🔹 Values-based, systemic communications for users, developers & investors
📌 I’m open to full-time or project-based work. My CV and portfolio, are available on request.
_______________
👀 Not hiring but still want to collaborate? Here’s how we can work together:
• You can be a guest, partner, or sponsor of the @decent_voices podcast
• Get consulting on podcast strategy (format, content, guests, platforms)
• Invite me as a guest on your podcast or as a author on your blog/newsletter (top Web3 writer on Hackernoon)
• Book me as a speaker or co-organizer for your side event (@EthCC, anyone?)
• Get my brand & comms advisory for startups (directly or via VCs)
Summer 2025 is going to be big. I’m here to build meaningful products with the right people.
If you know someone building something valuable, send them my post. You’ll earn my eternal respect and +100 karma from the universe.
💌 DMs open. Let’s talk.
AI is changing how people search — not just on Google.
If your fintech content isn’t clear, helpful, and summarizable, it won’t show up.
Here’s what to do now:
open.substack.com/pub/fintec…
#Fintech #SEO #AIsearch #ContentStrategy #GoogleIO2025















