#HamOnt Please see the following statement from Mayor Horwath regarding unacceptable content on a billboard near the Lincoln M. Alexander Parkway “This afternoon, my office was made aware of a transphobic ad on a billboard along the Linc. While the billboard is not City-owned, it sits on City-leased space, and City advertising rules were not followed. We’ve directed Astral Media to remove it and put stronger safeguards in place. Hate-related incidents are on the rise in Hamilton. In 2024, members of the 2SLGBTQIA+ community were among the most frequently targeted. But we are also a community that will not stand by when confronted by hate - I certainly will not. Love will always be louder.”