XA Score redefines athletic performance by seamlessly integrating real-time data on daily habits, mental health, and readiness to perform. #DoTheNextThingRight

Illinois, USA
Joined November 2020
More talk about Sleep! Let’s address many of the issues from this foundation. The gap is clear, which is to say, that is the opportunity. Create a system that is simple to use so that it can be consistently applied. Create awareness and start seeing successes that can be built on.
Charles Huff gave credit to a Sleep Doctor for @MemphisFB's win over UNLV last weekend. @dannykanell & @RoyPhilpott caught up with @drcherimah who helped explain what she taught the Memphis team and how athletes can use sleep to maximize their performance.
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"The daily success rate of Bison players checking in and filling out a sleep score is between 85-90%. The system is self-reporting.” - Coach Ryan Napoli Ryan Napoli, head strength and conditioning coach, North Dakota State. Self-reported. No wearables. Athletes deciding on their own, every morning, that it matters. That is the number that matters to us.
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You already know sleep matters. Now how are you helping your athletes do something about it?
I have never seen this much sleep-talk around the game of football. From the NFL to the high schools all around the country… If you not talking about sleep with your athletes, you are definitely in the minority.
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From Jan 21 👇... All around the country, the conversation is on the Bison. If you are really listening, this didn't happen overnight. Results like this past Saturday are built on consistent habits stacked over time. This is one of those consistent habits paying dividends. #GoBison – at Omaha, NE
Spoke to the NDSU Football team this morning about sleep, accountability, and what it looks like to raise the standard from the inside out. Every team has gaps. Closing them starts with awareness… The Bison were locked in! #GoBison
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Two years ago, a program committed to making sleep and daily readiness a habit instead of a slogan. Saturday, that program won its first game as an FBS program. I am not going to tell you sleep won that game. I will tell you the programs that take it seriously give themselves a better chance every week. Proud of that staff, and proud of those players. – at Omaha, NE
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Coaches, if you missed @drcherimah on @SXMCollege this morning, go find it! 20 years of Sleep Science saying the same thing, and the best programs are finally acting on it. Sleep is not a soft topic. It is the foundation everything else is built on. I have experienced it as a coach and as a dad of three college athletes. Sleep is the edge hiding in plain sight, and those treating it as a daily habit are the ones separating themselves. Grateful for voices like Dr. Mah and for the programs and coaches who are listening! This is at the top of what our athletes need… Do The Next Thing Right.
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We need more of this at sports of all levels!
This past January, @CoachBMcCaslin stood in front of @NDSUfootball for the 2nd year in a row to present on sleep science. The Super Bowl champion @Seahawks work year-round with @drcherimah to do the same. The best programs are all arriving at the same place.
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This past January, @CoachBMcCaslin stood in front of @NDSUfootball for the 2nd year in a row to present on sleep science. The Super Bowl champion @Seahawks work year-round with @drcherimah to do the same. The best programs are all arriving at the same place. – at Omaha, NE
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Love listening to this! Sleep is the single greatest lever for athletes. Love @dannykanell @RoyPhilpott spread @drcherimah voice on the subject of Sleep Science!
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Coach Huff is getting a lot of love today for the win this weekend, and talk about ice cream trucks... He's not getting enough attention for this! How they prepared through sleep with @drcherimah!! We not only speak to our teams about what a good night's sleep is, but also how to get it, starting that night. Then we help measure that as a program in 10 seconds a day... With all the sports data out there, we're building on the foundation that stretches across every aspect of a student-athlete's life! #DoTheNextThingRight. – at Omaha, NE
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Kicking off the 2026 season with the Bison on their historical 1st game in #FBS Football. Proud to part of their process in their inaugural season as members of the Mountain West Confernece!! #GoBison @NDSUfootball
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SLEEP 💤 is the ultimate game changer! It is the fastest way to get better and the Bearcats get it! Grateful for the invite, @NWBearcat_FB! Programs that take this seriously are protecting availability. That’s where it all begins!
Big-time information last night for the Bearcats! 🐾🔥 A huge thank you to Brad McCaslin with XA Score for coming in and sharing valuable insight with our athletes. One message stood out: SLEEP = RECOVERY. 💤💪
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"The standard is the standard."
At @IchabodFTBL, that's not just a mantra. It's a daily habit. Sleep, recovery, readiness: measured, coached, and owned every day.
 On the roster with Washburn. 
#OnTheRoster | #GoBods
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For decades we've become exceptional at measuring the athlete. Height.
Weight.
Speed.
Force.
GPS.
Workload. Those all matter. But coaches lose sleep every night over a myriad of reasons. Should it be because an athlete missed a sprint time. Or, if they missed the athlete who needed them. That's the conversation we believe is worth having.
Steve Emtman, 1994, dropping Yogi Berraesque wisdom. The math may be a crime, but the message is right. Yet we chart the body to the decimal and leave the mind to chance. Why? 👇 xascore.coach/post/we-measur…
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Every coach talks about sleep. Every coach talks about nutrition. Every coach talks about hydration. The challenge isn't knowing these things matter. It's helping athletes connect today's choices to tomorrow's performance. That's where awareness changes behavior…
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That's right! This isn't a someday conversation. It's a this-season one. Here's what I'd add: AI is about to hand your staff hours back. The only question that matters is who you spend them on. Retention is as important as ever. The programs that win that game won't be the ones with the most data. They'll be the ones who still know which kid needs them today. That's the work. Thad's one of the few doing it right. Get in the room with him. – at Elkhorn, NE
AI is not coming to football. It's here. We've met with over 200 programs from the NFL to high school in the last 60 days alone. Some of the biggest names at their level. Every single one is implementing AI this season. They're not waiting until January. They understand this is the year to gain an advantage and create a gap. You do not have an option with this. You either do it, or you will get out worked. Analytics is a great place to start, but that's just the surface. It's so much more. We have the capacity to help a few more teams this year. If you want to learn more you can shoot me a DM or use the link in my bio to book a call.
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Great coaches notice body language. Great systems reveal what body language can’t. Sleep. Soreness. Stress. Recovery. The goal isn’t to replace a coach’s instincts. It’s to help them miss fewer athletes who need them.
Coaches tell me all the time they can read an athlete the moment they walk into the room. They’re often right. But even great coaches can miss what isn’t visible. That’s what this conversation made me think about. 👇
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Let’s Go! Cant wait to get better!@XaScore
Programs don't rise by accident. They rise because the culture is real. Kindred FB @kindredfootball has built one of North Dakota's toughest rooms. Athletes who show up ready to compete. Proud to be part of their daily routine this season. Let's work! @eBurgad #OnTheRoster | #DoTheNextThingRight
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1997 was my first time in the Fargodome. To say I have respect for this program is an understatement. Proud as hell to be working with the Bison, using @XaScore as part of their daily process. Can’t wait to see what they do in this new league and happy to be along for the ride. #GoBison !!
Goals are important. Systems are critical @NDSUFootball has never lacked for goals. The trophies say enough. Today, they added to their systems that get them there: A system for sleep and recovery. A system for readiness. A system for connection. Championships are built in the details nobody sees. Proud to be on the roster with the Bison! Let's go! @CoachTimNDSU @Coach_Nap #OnTheRoster | #BisonPride | #DoTheNextThingRight
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