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Joined February 2013
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WordLift retweeted
A fantastic, must-read piece from @gfiorelli1 going through recent debates about the value of AI search ... beyond referral traffic and conversions, it's about marketing ๐
"...we risk confusing the final economic purpose of marketing with the different mechanisms through which marketing creates value... A marketing activity can contribute to future commercial results without being the channel through which the final transaction occurs. This is neither a radical proposition nor an attempt to justify spending money on an emerging technology. It is one of the basic principles of marketing."
A few key topics addressed:
* If conversions are the only metric, should we cancel the podcasts too?
* Search has never been exclusively about capturing demand
* AI Search visibility is not the objective. Relevant brand associations are.
* What about the agentic future?
* What this changes in practical SEO strategy
Read it here: iloveseo.net/dear-seos-we-muโฆ
Which Jaguar? ๐
In our live demo, a search agent files a jaguar swimming in the Amazon under car news. resolve() checks the evidence first. Not enough? No guess.
Now on Product Hunt. An upvote helps eu1.hubs.ly/H0zjyGL0
#EntityResolution #AIAgents #KnowledgeGraph
WordLift retweeted
General-purpose neuro-symbolic entity grounding engine: Resolve
๐๐
wordlift.io/resolve/
Entity linking has two jobs: finding mentions and figuring out what they actually mean.
On the multilingual VoxEL benchmark, resolve() leads on disambiguation while Google still leads on mention detection.
Good AI infrastructure starts with honest benchmarks ๐๐
We benchmarked resolve() against Google, Dandelion, Entity-Fishing and Wikidata search on VoxEL, a public news benchmark in 5 languages.
Given the mentions: 884 of 1,005 right, the most of any system. Finding names on its own: Google still wins.
wordlift.io/blog/en/entity-lโฆ
WordLift retweeted
#SerpConf #SerpConfRome ๐ฅ
WordLift retweeted
It's a real honor to have @GiordMarco96 here in Rome. Always liked his data-cetered approach. Today, we're going to discuss AI automation at scale specifically for SEO.
WordLift retweeted
Try it on your own text. Three live agent demos, no sign-up:
wordlift.io/resolve/demos/
Free key for individual developers: 1,000 credits a month.
It's a beta, so tell us where it breaks.
We're on @ProductHunt today: producthunt.com/products/resโฆ
WordLift retweeted
A jaguar swam through the Amazon rainforest.
A search-based agent filed it under automotive news.
It took the first search hit for "jaguar": Jaguar Cars.
Today resolve() enters public beta: an API that tells your agent which thing a name refers to, or says it doesn't know.
WordLift retweeted
Today @wordliftit takes the stage at the PLAI Impact Conference 2026 with @gruppomondadori ๐ซ
WordLift retweeted
28 days of Agent WordLift inside our Slack (internal only):
โ 438 requests handled
โ 203 deep analyses
โ 98.4% completed without error
โ 13 people across 26 channels
Real client work. No training rollout.
Show me your logs.
๐ค Made with AI
Google's Universal Commerce Protocol (UCP) is expanding into the travel and lodging sector ๐๐
I ran my first end to end test and wrote about it here ๐ wordlift.io/blog/en/ucp-lodgโฆ
For anyone operating in the travel industry, this is the right time to learn quickly what your core entities are and which actions youโre ready to hand over to AI agents.
WordLift retweeted
Some interesting updates on the video structured data front ๐๐
Google video structured data adds creator property and updates interactionStatistic
seroundtable.com/google-videโฆ
2 weeks left to submit to #CDL26 โณ
Ontologies aren't just formal artifacts, they're runtime structures for AI agents to retrieve, validate & act without losing meaning. At @WordLift this is what we build.
Deadline: 31 Aug ๐eu1.hubs.ly/H0wsjmF0
#CDL26 #Ontology #AgenticAI"
Your CEO doesn't care that you moved from position 6 to 3. They care why marketing deserves another quarter of budget. Leadership funds outcomes, not rankings.
Full breakdown ๐ eu1.hubs.ly/H0xfVmb0
#SEO #AIVisibility #MarketingROI
Amazon invested in Perplexity. Then blocked it.
Why? Amazon runs on human psychology โ upsells, impulse buys.
An AI agent buys one thing. And stops.
No impulse. No funnel. Threat to their entire model.
๐ eu1.hubs.ly/H0xdRZK0
#AgenticCommerce #AIAgents #KalicubeSummit2026
Your site can be crawlable, structured, and still invisible to an AI agent.
We tested 8 AI systems on real tasks. Agent WordLift scored 23/24. Most consumer assistants scored 0-4.
Full results: eu1.hubs.ly/H0xf2K80
#AIagents #AIvisibility
AI answered their customers' questions without mentioning @Hurree once.
So they stopped fighting the zero-click era and became the source AI cites instead.
4x ROI. +181% impressions. 3 months.
August 20th, we're showing how. ๐ eu1.hubs.ly/H0w-tWR0
Your next website visitor might be an AI agent asking: "apartment near a lake, what's worth it?". We built eu1.hubs.ly/H0x0JgC0 to answer that: an Astro site backed by a WordLift Knowledge Graph agents can discover, query, and cite.
Full Article eu1.hubs.ly/H0x0K4X0
Your brand can be cited by ChatGPT and still be misunderstood โ confused with a product, or boxed into the wrong category.
We call this a perception gap. New framework:
Perception Graph ๐
eu1.hubs.ly/H0wMfRb0
#AIVisibility #KnowledgeGraph #SEO #AIAgents
WordLift retweeted
Friday test ๐งช
A frontier model working alone vs. a smaller model grounded in an ontology.
AOOE delivered:
โ 21 vs. 4 first-pass validations
โ 22% lower cost per valid draft
โ 79% fewer repair tokens
โ 86.5% less avoidable compute
linkedin.com/posts/volpini_%โฆ
