The fan experience and intelligence platform built for sports and live entertainment.
Miami, FL / Playa Vista, CA
Joined July 2012
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What if every fan interaction built momentum?
A push notification.
A highlight clip.
A merch offer.
A sponsor activation.
Individually, they’re moments.
Connected together, they become a growth engine.
That’s the power of WMT’s Fan Experience Engine.
Proud to partner with @LRTrojans Athletics on the launch of its new website and mobile app!
Powered by a flexible digital foundation, the new platforms deliver a consistent experience across web and mobile, bringing every sport and fan touchpoint together in one digital destination for Trojan fans.
From catching up on their favorite teams to listening to Little Rock Basketball audio broadcasts directly in the app, fans have a faster, more modern way to follow the Trojans on game day and stay connected year-round.
Learn more. 👇
Little Rock Athletics Announces Digital Platform Transition to WMT, Enhanced Audio Streaming for Basketball
lrtrojans.com/news/2026/10/1…
WMT retweeted
Little Rock Athletics Announces Digital Platform Transition to WMT, Enhanced Audio Streaming for Basketball
lrtrojans.com/news/2026/10/1…
WMT retweeted
Little Rock Athletics Announces Digital Platform Transition to WMT, Enhanced Audio Streaming for Basketball
lrtrojans.com/news/2026/10/1…
There are more technology providers serving festivals, venues and live events than ever, some much newer than others. Experience is the differentiator. Ours goes back to 2009.
We’ve helped our partners deliver digital experiences across 2,000+ events. Behind that number are years of working alongside them, learning what fans need and getting the details right when the gates open.
With tighter budgets and so many options, getting those details right matters more than ever. Fans are choosing carefully where to spend their time and money, and a connected experience can give them more reasons to choose your event and come back.
That’s what our experience helps us deliver.
From discovering artists and planning around their favorites to finding friends and staying connected between events, we help make every part of the fan journey feel more personal.
We’re excited to partner with @GoAztecs on the launch of SDSU ID, powered by WMT FanID!
SDSU ID brings fan interactions together across SDSU Athletics’ digital ecosystem, creating a direct, first-party connection with Aztec fans. Through one free account, fans can more easily follow their favorite teams and receive content and experiences tailored to their interests.
The launch also builds on SDSU’s participation in WMT’s Fan Intelligence Early Access Program, bringing identity and intelligence together to better understand what fans value, personalize engagement, strengthen retention and uncover new revenue opportunities year-round.
Learn more and sign up here: wmt.digital/blog/sdsu-athlet…
WMT retweeted
Introducing SDSU ID 🚨
SDSU ID brings fan interactions together across SDSU Athletics’ digital ecosystem! Fans will gain access to exclusive content, special offers and more!
Register now at goaztecs.com/
📰: goaztecs.com/news/2026/10/14…
#GoAztecs
Most live entertainment events still treat digital as static and reactive, delivering the same content, offers, and experience no matter where a fan is or what they’re doing.
But fan behavior is anything but static. From scanning into the venue to engaging with a sponsor or moving between stages, fans are constantly signaling intent.
The real opportunity is to capture and connect those signals in real time, allowing each interaction to shape the next.
That could mean surfacing an upgrade when a fan arrives or a relevant sponsor offer as they explore the venue, creating opportunities to grow revenue by responding to what fans need in the moment.
Over time, those interactions build a deeper understanding of the audience, helping events personalize future experiences and turn one-time attendance into a long-term fan relationship.
Because the future of live entertainment isn’t just connected. It’s intelligent. See what that looks like. 👇
A new chapter in a partnership that goes back to 2012 🙌
@MiamiHurricanes recently launched a refreshed web and mobile app experience, giving Canes fans a faster, more connected way to follow their favorite teams, discover content, access tickets, and stay engaged before, during, and after gameday.
It’s been incredible to see what started with SEO and content strategy 14 years ago grow into something much bigger: a unified digital ecosystem at the center of the fan experience.
We’re grateful to keep building alongside our very first partner as they continue to push innovation in college athletics, and excited for what’s ahead. Go Canes!
Explore the new digital experience:
🔗 miamihurricanes.com/
📲 miamihurricanes.com/mobile-a…
We had an amazing time in Miami last week for our annual WMT offsite! 🌴 It was great to get the team together and take a step back to see what we’re building across WMT.
We left with new ideas for the work ahead and an even greater appreciation for the people we get to do it with. We also had the chance to celebrate this year’s WMT team award winners and their contributions.
Congratulations to each of them! 👏 And a special thank you to @Jessehmarks, Chief Revenue Officer at @MiamiHurricanes, and Kerry Inman, @FIFAWorldCup
Fan Festival Manager, for joining our guest panel and sharing their perspectives on sports and live events with the team.
Check out some of the fun we had! 📸
IEBA has officially kicked off! 🎶
Mell Leis, our Head of Music and Entertainment, is on site connecting with live entertainment leaders about building stronger fan relationships, better understanding their audiences and growing revenue across their full event calendar.
We’re also bringing a connected experience to this year’s conference as IEBA’s official mobile app provider, helping attendees explore sessions, build their schedules and stay up to date.
If you’re attending, connect with Mell and check out the official conference app. 📲
🐆 Congratulations to our partner, @GoAztecs, on last week’s launch of The Age of the Jaguar, a bold football uniform campaign rooted in strength, courage and identity.
WMT’s Fan Engagement Services team worked with SDSU to bring the campaign to life across its digital landscape, including a dedicated landing page, custom app takeover, campaign content and push notifications. As part of the launch, SDSU recorded its highest-opened push ever.
Check it out below. 👇
It’s a great example of how teams can turn a major announcement into a connected digital experience that reaches fans across every touchpoint and extends the impact of the moment.
🔗 Explore The Age of the Jaguar: goaztecs.com/operationred
The most forward-thinking venues aren’t just hosting events.
They’re building a persistent audience across every touchpoint and every event they host.
Doing that requires moving beyond one-time experiences. When each interaction contributes to a deeper understanding of the audience, venues can build stronger relationships and grow revenue across their entire calendar.
Mell Leis will be at @Venues_Now 2026 in Seattle, connecting with venue and live-event leaders about how WMT is helping make that shift possible across sports and live entertainment.
This year, we’re not just joining the conversation. WMT is also proud to serve as the conference’s official mobile app provider, helping deliver a connected digital experience throughout the event.
📲 Attending VenuesNow? Check out the official mobile app and connect with Mell in Seattle.
apps.apple.com/us/app/venues…