We are the UN agency responsible for the promotion of responsible, sustainable, & accessible tourism. #BringingTheWorldCloser
Poeta Joan Maragall, 42 Madrid
Joined June 2009
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For the first time, @UN Secretary-General @antonioguterres visited UN Tourism at its new HQ in 🇪🇸, welcomed by @UNTourism_SG Shaikha Al Nuwais.
As he nears the end of his 10-year tenure, the visit recognized his leadership & reaffirmed tourism’s role in sustainable development.
The visit of @UN Secretary-General @antonioguterres to our new headquarters in Madrid reinforces a powerful message: tourism is more than an economic force.
It is a bridge between cultures, a driver of mutual understanding and a force for peace.
At @UNWTO headquarters in Madrid, the Secretary-General @antonioguterres highlighted the vital role of tourism in fostering peace, strengthening understanding between cultures and advancing the values of the UN Charter.
How can AI transform destination marketing without losing the human touch?
At the 18th UTM–UN Tourism Training Programme in Macao, China, professionals from 17 countries explored that balance.
Find out more about the programme ⬇️
🔗untourism.int/event/18th-utm…
🇺🇦 Tourism is already playing a vital role in Ukraine’s recovery, and its impact will only grow.
Through 500 scholarships and our Best Tourism Villages initiative, UN Tourism is investing in the people, skills and rural communities shaping Ukraine’s tourism future.
🇺🇦 Innovation can help make tourism safer and more resilient.
The Ukrainian Chapter of the UN Tourism Safe Destinations Challenge is calling for innovative solutions to strengthen traveller safety and destination resilience.
💡 Apply by 9 November!
🔗 untourism.int/startup-compet…
Discover the flavours of Sierra Leone! 🍲🇸🇱
Sierra Leone hosts the 3rd UN Tourism Regional Forum on Gastronomy Tourism for Africa!
📍 2–4 December 2026 | Lungi
See how African cuisine preserves heritage, empowers communities and creates opportunities.
✨ Register by 15 November!
How to register:
1️⃣ Email 📧 gastronomyforum@untourism.int with a brief overview of your professional background and motivation to attend.
2️⃣ Receive your registration code.
3️⃣ Complete your registration through the link below ⬇️
🔗untourism.int/events/3-un-to…
📣 One month to go! 🌍
On 27 November, join us in Tashkent, Uzbekistan 🇺🇿, to launch the UN International Year of Sustainable and Resilient Tourism 2027 - and kick off the world’s largest consultation on tourism’s role in the post-2030 development agenda.
📢 Registration is open! Here's how to join:
1️⃣ Email 📧 events@untourism.int with a brief overview of your professional background and motivation to attend.
2️⃣ Receive your registration code.
3️⃣ Complete your registration through the link below. ⬇️
🔗 untourism.int/events/opening…
UN Tourism retweeted
Hosting a major sporting event is an achievement. Turning it into a lasting legacy is a responsibility.
🇲🇽 At the 4th World Sports Tourism Congress in Mexico City, I was reminded of just how powerful sport can be in bringing people together and creating opportunities that last.
With the excitement of the World Cup still fresh, our discussions focused on what matters most: turning major sporting events into lasting benefits for local communities.
Sports tourism already accounts for around 10% of global tourism expenditure. But for me, its true value lies in the jobs it creates, the businesses it supports and the lives it improves.
This is what we are working to advance at UN Tourism: ensuring that the impact of sport is felt long after the final whistle.
UN Tourism retweeted
Meet Ishakwe! 🦍💚
It was such an honour to name a baby mountain gorilla during Rwanda’s 21st Kwita Izina Gorilla Naming Ceremony.
More than a naming ceremony, Kwita Izina is a beautiful celebration of Rwanda’s commitment to wildlife conservation and a reminder of the important role tourism plays in protecting endangered species, preserving natural habitats and creating opportunities for local communities. 🌿
Discover Africa through its flavours! 🍽️🌍
Join us in Sierra Leone 🇸🇱 for the 3rd UN Tourism Regional Forum on Gastronomy Tourism for Africa to explore how food and culture create opportunities for tourism and communities.
📅 2–4 December
📢 Registration extended to 15 November!
How to register:
1️⃣ Email gastronomyforum@untourism.int with a brief overview of your professional background and motivation to attend.
2️⃣ Receive your registration code.
3️⃣ Complete your registration through the link below ⬇️
🔗untourism.int/events/3-un-to…
UN Tourism retweeted
El Salvador, you were incredible! 🇸🇻
World Tourism Day 2026 was my first as UN Tourism Secretary-General, and I could not have wished for a more special experience. 💙
A special thank you to H.E. Gabriela de Bukele, First Lady of El Salvador, and Minister of Tourism H.E. Morena Valdez, for such a warm welcome. And to the wonderful children whose smiles captured everything we want tourism to stand for: hope, opportunity and a better future for all.
We spoke about AI and the future of tourism, but above all, about ensuring that technology creates real opportunities for the people and communities at the heart of our sector.
🌍 The world is on the move!
Where is international tourism growing, and how is the global tourism landscape evolving?
The latest UN Tourism World Tourism Barometer takes a closer look at the trends shaping international travel in 2026.
🔗untourism.int/news/internati…
We’re hiring! 📣
🔷 Senior Finance and Accounting Specialist
Department: Regional Regional Office for the Middle East
📍 Riyadh, Kingdom of Saudi Arabia
🗓 Deadline: 20 October 2026
🔗 pre-webunwto.s3.eu-west-1.am…
UN Tourism retweeted
Tourism is a powerful engine of development.
More jobs. Stronger local businesses. More opportunities for communities worldwide.
Today, UN Tourism Secretary-General Shaikha Nasser Al Nowais and I signed a new agreement.
Together, @UNDP and @UNWTO will work to make tourism more sustainable, inclusive and beneficial to local communities.
At #WorldTourismDay 2026 in El Salvador 🇸🇻, three digital storytellers joined UN Tourism Secretary-General Shaikha Al Nuwais to explore influence, trust and AI.
The verdict? Technology opens doors, but it's the human element that makes us want to walk through them. 💙
⏰ Starting soon! 🍴🌍
How can local flavours and traditions shape tourism?
Join UN Tourism and the Basque Culinary Center to discover inspiring gastronomy tourism initiatives from
🇨🇦 Canada | 🇨🇿 South Moravia (Czechia) | 🇸🇮 Slovenia
🔗 untourism.int/events/webinar…
What happens when AI meets one of the world’s most human sectors? 🌍
From El Salvador 🇸🇻, #WorldTourismDay explored how AI is reshaping tourism. The opportunity is immense, but so is our responsibility to ensure its benefits are shared by all.
The work is just beginning. #WTD26