@techinch

tech, simplified.

techinch.com/
Joined December 2009
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2Media
Radio was the original overhyped technology — techinch.com/blog/radio-and-…

Radio was the original overhyped technology

The tech hype cycle started a century ago. It was a plaything for the wealthy, a tool for the powerful, hailed as a democratic gift to humanity. It was geeky, technical, jargonistic. You’d debate t…

techinch.com
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How to give a speech people will remember. — techinch.com/blog/jump-right…

How to give a speech people will remember.

Don't tell us what you're going to tell us. Just tell us. Keep your eye on the clock at the back of the auditorium, they say, as an easy hack around the flight reflex of stage fright. You need…

techinch.com
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The Windows 96 Story — techinch.com/blog/the-window…

The Windows 96 Story

“You just learn one thing, and that’s the browser,” quipped Bill Gates while showcasing the then-upcoming Windows 98. The empire that Microsoft had built piecemeal—software languages here, DOS and...

techinch.com
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You don't need video. Audio may be enough. — techinch.com/blog/why-audio-…

You don't need video. Audio may be enough.

Lights. No cameras. Action. Maybe David Foster Wallace wasn’t jesting when he said video calls would be more trouble than they’re worth. Telling a business partner you’d be competing with them would...

techinch.com
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To say a single thing — techinch.com/blog/to-say-a-s…

To say a single thing

Fall down the rabbit hole. Focus intently on one thing. That's how you get remembered. It’s not just anyone who would want to beta-test the first production electric sports car, much less pay $…

techinch.com
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How TED Talks became 18 minutes long — techinch.com/blog/ted-talk-1…

How TED Talks became 18 minutes long

Talk briefly, and carry big slides. The applause fades, the hush falls, and a moment later you’re engrossed in a topic you might only just be learning about. Iconic enough you could recognize them b…

techinch.com
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The Zapier Editorial Guide — techinch.com/blog/the-zapier…

→ The Zapier Editorial Guide

In early 2014, Danny Schreiber—then the sole person on Zapier's Editorial team—reached out and asked me to freelance for the Zapier blog. That was my luckiest career break—it started what turned into...

techinch.com
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How to excel at overthrowing a monopoly — techinch.com/blog/how-excel-…

→ How to excel at overthrowing a monopoly

Did you know a spreadsheet was originally a sheet of raw rubber? Or that the US government in World War II made the first documented use of the word spreadsheet to describe a table of numbers?…

techinch.com
How to get Google to DKIM authenticate your domain — techinch.com/blog/gmail-dkim…

How to get Google to DKIM authenticate your domain

“Email authentication was not verified.” DKIM is one of the easiest things to overlook when setting up your domain with Google Workspace already. It’s not required—you can add Gmail to your domain...

techinch.com
How to write a Zapier-style roundup — techinch.com/blog/roundup-gu…

→ How to write a Zapier-style roundup

What’s the best app for that? I love testing software, trying new things, seeing what each new piece of software does better than the competition. But even with hundreds of accounts filling up my p…

techinch.com
The best apps to build a form, for free — techinch.com/blog/best-free-…

The best apps to build a form, for free

You need to gather data, then do something with it. Here’s how. You may find yourself needing an easy way to gather data. A quick way to build a form, let people add their info and perhaps attach a p…

techinch.com
Making a Racket, in 9 minutes or less — techinch.com/blog/racket

Making a Racket, in 9 minutes or less

And then, there was another. I joined Austin Petersmith and Mohammad Forouzani in mid-2019 to build Capiche, a software community where everyone could get their business software questions answered…

techinch.com
The best time to start — techinch.com/blog/the-best-t…

The best time to start

was yesterday. The day before that, even. Scratch that: If you’d started last week, a few months back, a year ago when the idea first hit your head, you’d already have some traction. You’d be on...

techinch.com
Capiche FM, SaaS Radio, and an experiment in live streaming audio — techinch.com/blog/capiche-fm

Capiche FM, SaaS Radio, and an experiment in live streaming audio

It started as an experiment, as the best things do. Or rather, as a handful of questions: Why is it so much easier to share photos and even video than audio? Why do podcasts always go to YouTube when…

techinch.com
The 88 Best Student Software Discounts — techinch.com/blog/student-so…

→ The 88 Best Student Software Discounts

One of the few perks I took advantage of as a student were software discounts. Adobe's Creative Suite at the time was a $700+ purchase—or as a student, it was a bit over a hundred dollars, something...

techinch.com
Give Your Email App Superpowers — techinch.com/blog/superhuman…
Why You Should Charge More — techinch.com/blog/charge-mor…

→ Why You Should Charge More

How do you compete against free software? Give less. Charge more. Let users know what you're against and what you're for. (with apologies to Aaron Burr). It’s how many of today’s most popular app…

techinch.com
Software Has Gotten Expensive Faster Than Inflation — techinch.com/blog/app-inflat…
You're Paying Too Much For Software — techinch.com/blog/capiche-ap…
Apple Watch: Watch Everything — techinch.com/blog/apple-watc…
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