ALT Do you dream of monetizing your video channel or making social media your career? Learn to create powerful content across video, podcasts, social media and emerging platforms while building your brand. With hands-on experiences in Phoenix, Los Angeles and online, you'll master the art and science of digital influence. Program description The Bachelor of Arts program in content creation prepares you to become an influencer and strategic storyteller who thrives in the rapidly evolving creator economy. Program coursework emphasizes content planning, video and podcast production, global perspectives and personal branding. You develop skills in multimedia production, social media strategy, audience analytics and integrated communication, combining creativity with data-driven insight; and you gain real-world know-how through experiences such as the Los Angeles Content Studio, brand content projects, media internships and content creation trips abroad. Upon graduation, you are equipped for