Optimists building brand and digital for the most impactful companies of today and the founders defining tomorrow.
Berlin→London→LA→NY→Sydney
Joined September 2014
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We've acquired @stereocreative.
60 people. Five cities. More depth across campaigns and content. Together, Koto Group is now 230 people globally.
Welcome, Stereo 💛
A new identity for the new era of work. A deeper connection between Copilot and M365.
We built a unified expression that works across the tools that millions of people rely on every day. An identity that allows @Microsoft to double down on the brand’s enduring strength: work.
A new mark with old memories. Say hello to the next era of @Instagram.
In homage to the original script, the new mark celebrates the creativity of the community through flourishes and bespoke, handcrafted styling that makes it uniquely memorable.
Full case study link in bio.
LLMs landed. The landscape changed. We helped @StackOverflow change with it.
From a repository of static knowledge, to the human-validated engine room for the AI era.
Redefined. Repositioned. Refreshed.
Full case study → koto.com/projects/stack-over…
Getting people to try something is one job. Getting them to make it part of their life is another.
Our latest OFF Brand unpacks “the brand lag”: the gap that appears when your product grows up, but your brand stays stuck where it started.
→ offbrandkoto.substack.com/p/…
It was an Omni I/O✨
We partnered with the @GeminiApp team to introduce Omni to the world. We brought it to life in motion through their new product experience language, turning static UI into a living environment.
(And yes, that is Koto’s own Astrid rendered in clay!)👇
Wearables have scaled. They still haven’t stuck.
The tech is there, yet meaning isn’t. Used, not relied on, and easy to drop.
More on OFF Brand → offbrandkoto.substack.com/p/…
We partnered with @MARBLEXofficial, a blockchain gaming ecosystem, to help them put the fun back in to Web3 gaming—with an unlikely hero—a cheeky goblin. With a distinctive mascot in place the brand's DNA fell into place, one that is unmistakably fun, very green, and easy to build and scale.
Check out the full case study ↓
koto.com/projects/marblex
New GoFundMe 💚
A brand evolution for a new era of giving—built around one idea: Help Adds Up.
A dynamic progress circle transforms the goal bar into a living symbol of collective momentum across product, motion, and storytelling.
When people come together, progress becomes visible.
Full case study ↓
koto.com/projects/gofundme
Working with sound used to mean separate teams, tools and services. @massivemusic brings everything together in one place: strategy, composition, licensing and tech—all working in perfect harmony.
Hit play on the full case study → koto.com/projects/massivemus…
“People don’t want more health data. They want to know what to do with it.”
Our latest episode of OFF Live dives into the shift from reactive care to proactive health with leaders from WHOOP, Medtronic and Talkspace.
Watch the full episode → offlive.koto.studio/event/he…
Your website isn’t dead. It’s the source.
The only part of the internet you truly own. And in the middle of the AI earthquake, it’s still your most important digital asset. Don’t drop it.
offbrandkoto.substack.com/p/…
Longevity isn’t a trend. It’s the next health frontier.
In our latest OFF Brand, we show how brands can turn science into rituals people keep, from wearables as a “health OS” to clinics-as-destinations and functional foods going mainstream.
offbrandkoto.substack.com/p/…