Inside the business of hyperlocal with the latest news, cutting-edge research, and personalities.

Anaheim, CA
Joined March 2011
Strong national AI visibility doesn't guarantee local recommendations. For multi-location brands, the real competitive picture emerges market by market. 馃憠 hubs.la/Q04BW1YK0 #AISearch #FranchiseMarketing #AiVisibility #LocalFalcon
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What happens when AI-generated video meets the reach of TV? Comcast's Universal Ads, Creatify AI and Atlas Van Lines explore creative, campaign activation and measurement at #StreetFightLIVE. 馃搷 8 Days Away 馃憠 Register: hubs.la/Q04BPd6M0 #CTV #AIAdvertising #Comcast
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86% of surveyed retail media advertisers say slow audience fulfillment could put their spending at risk. 馃憠 hubs.la/Q04BzxmZ0 #RetailMedia #DigitalAdvertising #GrowthLoop #Ascend2
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Marketing operations. Franchise expansion. Customer acquisition. Hear directly from brand leaders at Atlas World Group, Ducklings and Authority Brands at #StreetFightLIVE. Just 9 days away. 馃搷 Philadelphia | Oct. 28 Register: hubs.la/Q04BdmT90 #FranchiseMarketing
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Marketing operations. Franchise expansion. Customer acquisition. Hear directly from brand leaders at Atlas World Group, Ducklings and Authority Brands at #StreetFightLIVE. Just 9 days away. 馃搷 Philadelphia | Oct. 28 Register: hubs.la/Q04BzykY0 #FranchiseMarketing #MarTech
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Elysium Marketing and Ducklings Early Learning Centers explore how brand strategy, digital execution and measurement support location-level growth at #StreetFightLIVE. 馃搷 Philadelphia | Oct. 28 Register: hubs.la/Q04BpXzc0 #FranchiseMarketing #LocalSEO
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Hear from the executives driving multi-location growth. Jason Loehr (#Atlas), Kim Collier (#Ducklings) and Adam Terranova (#AuthorityBrands) join StreetFightLIVE. 馃搷 Philadelphia | Oct. 28 Make your plans to attend: hubs.la/Q04BdkQp0 #FranchiseMarketing #BrandGrowth
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#Albertsons is pursuing greater efficiency across 2,200 stores and 22 banners. The challenge: balancing national scale with the regional identities and local market knowledge that differentiate its stores. 馃憠 hubs.la/Q04B9jwZ0 #FranchiseMarketing #RetailStrategy #Local
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From family-owned business to growing franchise system. Kim Collier of Ducklings Early Learning Centers brings 25+ years of franchise development experience to #StreetFightLIVE. 馃搷 Register today: hubs.la/Q04B7HCG0 #FranchiseGrowth #FranchiseMarketing #StreetFightLive
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AI can make advertising more connected and adaptive, but human judgment still matters. AdRoll's Hans Fischmann brings his media innovation to #StreetFightLIVE to explore AI, first-party data and creative execution. 馃搷 Register: hubs.la/Q04B3BCg0 #AdRoll #FirstPartyData #AI
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Jason Loehr, VP Marketing at Atlas World Group, leads marketing operations across 10 companies and 200+ agents. Hear his perspective at #StreetFightLIVE. 馃搷 Register: hubs.la/Q04B3zY40 #AI #MarTech #AtlasVanLines #StreetFightLive
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Could disconnected SEO and paid media be increasing your local CAC? Leaders from #Location3, Rita's Italian Ice and #AuthorityBrands explore how better coordination can improve marketing efficiency at #StreetFightLIVE. 馃搷 Register Now: hubs.la/Q04B17Zb0
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First-party data is only as valuable as what marketers do with it. AdRoll VP Hans Fischmann explores how AI, data, creative and measurement are converging to make marketing more relevant across local markets. 馃搷 Register today: hubs.la/Q04zYfYd0
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Magnite is becoming a common connection as Walmart and Best Buy expand retail media into CTV. The shift brings retailer audiences into established television advertising platforms. 馃憠 hubs.la/Q04zXrp-0 #RetailMedia #CTV #Magnite #BestBuy
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AI is reshaping local discovery, and MapQuest is finding new momentum. At #StreetFightLIVE, GM Doug Berger shares how the iconic brand is responding to growth and building its next chapter. 馃搷 Philadelphia | Oct. 28 Register: hubs.la/Q04zG0M-0 #LocationIntelligence
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Best Buy's retail media business is expanding into connected TV through LG. The partnership connects shopper audiences with television inventory, bringing retail data into another major advertising channel. 馃憠 hubs.la/Q04zMNl50 #RetailMedia #CTV #AdTech #LgAdSolutions
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MapQuest is back. What's next? GM Doug Berger joins #StreetFightLIVE to discuss the brand's resurgence, evolving product strategy and the challenge of turning renewed consumer interest into lasting loyalty. 馃憠 Register today: hubs.la/Q04zFXnL0 #LocalDiscovery #AI
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Chick-fil-A is taking a different approach to drive-thru AI. While competitors explore automated ordering, the chain is keeping human interaction central to its customer experience. 馃憠 hubs.la/Q04zDnRw0 #FranchiseMarketing #CustomerExperience #ChickFilA #AI
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Chick-fil-A isn鈥檛 saying no to technology. It鈥檚 drawing a line around where automation belongs. 馃挕Are you removing friction or removing something customers value? 馃憠hubs.la/Q04zvcvm0 #FranchiseMarketing #CustomerExperience #AI #ChickFilA
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The next franchise growth opportunity may already be funded. Local marketing dollars can be built into the franchise model. Turning that commitment into consistent execution is the harder problem. 鉃★笍 hubs.la/Q04zlbv60 #FranchiseMarketing #LocalMarketing #FranchiseGrowth
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