
The #emailgeeks most trusted email optimization platform. We help enterprise senders reliably reach the inbox. Proud @MessageBird company. Status: @SparkPostOps
San Francisco, CA | Columbia, MD
Joined September 2014
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Ready to geek out on all things email? 🤓
Email in 2022 includes ~50 pages of email geekery, including:
💌Top trends
💌Feedback from >2,000 email marketers
💌Data from Q420-Q321 covering 421 million unique permissioned recipients
Yep – lots of data. 🤯 sparkpo.st/tjudv
Looking to reengage your email subscribers? Check out this article from @anngynn and @CMIContent for inspiration! ✨
contentmarketinginstitute.co…
According to our research, inbox deliverability on average in the B2C brand marketing world is about 81%. 🙃
Check out our guide to learn the most important and issues that may negatively affect your delivery!
go.messagebird.com/email-del…
We've said it before and we'll say it again: The promotions tab *is* the inbox via @g_schlossnagle
sparkpost.com/blog/how-does-…
Every #emailgeek has a set of best practices they swear by. On the blog we set out to compile 6 of our top email design tips so you can add them to your email toolbox too.
sparkpost.com/blog/6-email-d…
Got the blocklist blues? See how our new Deliverability Analytics Blocklist Impact feature can help you determine a blocklist's impact on deliverability and inbox placement.
sparkpost.com/blog/deliverab…
Data is a vital asset for financial institutions.
If you're not sure what metrics to focus on, or how they can impact your program, our head of international, Sam Holding, can help! 👇
fintechherald.com/how-financ…
Setting up deliverability tracking and email seeding for your email campaigns doesn't have to be time-consuming and complicated. See how we can help! 👇
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We asked and you answered... Half of respondents are sticking to traditional reporting despite this year's changes brought about by Apple's MPP.
If you're looking for support to explain MPP and its impacts to stakeholders, check out the info our info hub filled with everything you need!
🔗 sparkpost.com/ios-15-impact-…
Expand your practical skills, reach your customer’s inbox and become an email deliverability pro! 💪
This on-demand Send it School session will teach you everything you need to know. 👇
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Have you changed your email marketing reporting strategy since Apple’s Mail Privacy Protection (MPP) went into effect? 👇
42%Yep! Opens aren't as key.
50%No. Leaders still ask...
8%Not yet – working on it!
12 votes • Final resultsWith the holiday sending season coming up it's especially important to know how much ROI your email campaigns are earning. 🎁
In this on-demand Send it School session, you'll learn the important skills of measuring and optimizing your email campaigns!
sparkpo.st/4ui0c
Dirty email list? 🧼
If you’re not sure why email list hygiene matters or aren’t sure how to scrub a list clean, check out this helpful blog from our friends at @Iterable!
iterable.com/blog/keep-it-cl…
Whether you've just moved into, or are considering, a new management role on an email marketing team, our guide – created together with @rutdawson and @OmetriaData – has tips to help set you up for success within your first 100 days.
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Set out on a quest with us to reach the glorified prize: a completed email campaign that drives positive results.
There are twists, turns and pitfalls along the way but we're here to help! 🧙
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In honor of International #LiteracyDay we thought we'd share some of the top reads our Email Support Team Book Club has enjoyed together. 📚
Save this 🧵 for some great ideas to add to your bookshelf!
1/4
Inclusify: The Power of Uniqueness and Belonging to Build Innovative Teams - Stefanie K. Johnson
"I hadn’t truly understood why it was so important and how to best implement an inclusive strategy until we read this book."
– Alycia Pierce, Technical Support Analyst
Successfully applied, competitive data can improve:
💸 email revenue
📥 inboxing
📈 open, click, and conversion rates
🛒 order value
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