.@ZohranKMamdani's video team relies on improvisation more than you might think.
@NYCMayor's Director of Video, Donald Borenstein, spoke to a crowd at #SocialMediaWeek about how he and his team approach social video shoots and why it's important to lean into the "imperfections"
✋ Please don't talk to me until I've spontaneously emailed all my friends
Can't wait to see you IRL at Social Media Week in just a few days! Check out the agenda and get your passes here ➡️ adweek.it/4sK6qUT
"We know that social is always evolving and there's no reason why our strategy can't evolve as well."
Abigail Rickards, CMO at Empire State Realty Trust, takes a pragmatic test and learn approach to the @EmpireStateBldg's social content—and from the looks of it, it's working.
See you at Social Media Week! Snag your pass here 👇 adweek.it/4sK6qUT
🗣️ What Francis Roberts said! 🗣️ It's what you do in between the viral moments that really builds a community.
Build your IRL community with us at Social Media Week ➡️ adweek.it/4sK6qUT
When you think about social marketing, @Spotify might not come to mind. But it is becoming a full funnel platform according to Global Head of Business Marketing Bridget Evans.
Get more of this at Social Media Week, April 14-16 in NYC: adweek.it/4sK6qUT
Did you miss us? Because we missed you!
Get a glimpse at who will be joining us at Social Media Week April 14-16 in NYC! 👇 adweek.it/4sSdXAT
Social media leaders, creators, business owners, news personalties, agency leads, and more are coming to Social Media Week!
Scope out the agenda 👉 adweek.it/4rvyeLD
If you're still looking at follower count as the number one metric on social, it's time to reevaluate.
Join us at Social Media Week for more insights like this one from @LOrealUSA Neahle Jones.
Grab passes here 👉 adweek.it/4sK6qUT
Truly nothing better than your friends hyping up your work
Don't miss this year's Social Media Week April 14-16 in NYC! bit.ly/4rPhMqn
Still thinking about last year’s Social Media Week. 💫
Social Media Week 2026 is on the way, and we’d love to see you there.
Grab your tickets now! bit.ly/4rPhMqn
@beckham_kordell
@BingingWBabish
@hjevelynha
@ameliadimz
@sabrinabrier
@shanzrizwan
@ItsAdamW
@aleenkup
@onwardjdub17
@NickKosirTV
@imaninaomi
@jaydeipowell
Tomorrow finally kicks off Social Media Week and THIS is the energy we're looking for! #SMW
Don't get left out of the group chat. 👀 Your last chance for Social Media Week passes is NOW! adweek.it/420CvNE
In a world where everyone creates content but few command attention, learn to be the signal, not the noise. #SocialMediaWeek adweek.it/420CvNE
@MarkellWashington1 KNOWS the vibe each platform needs. Social Media Week is almost here! adweek.it/420CvNE
Where people who know the difference between trending and try - hard. #SocialMediaWeek #SMW adweek.it/420CvNE
Step into the room where tomorrow's social media breakthroughs are happening today. Tickets for #SMW going fast! adweek.it/420CvNE



