That’s a wrap! Another fantastic EMSA! #EMSA2018 Thanks to all the speakers and of course our own @theEDMguy🥂🍻!

“Self segmentation is a widely underutilized tool. Create a preference center that empowers your subscribers to take control” #EMSA2018

The all-star AMA panel here at #EMSA2018 wrapping up the top hits from the day.

“Make time to test and learn”. So simple but such a missed opportunity for many organisations. #EMSA2018

Split testing subject lines to make them more exclusive to the subscriber has led Showpo to up to 5% higher open rates #EMSA2018

You need to REALLY know your channel. What is email’s place in your marketing? How do your customers actually use it #EMSA2018

What is your goal? Base your engagement on what your emails are trying to achieve #EMSA2018

Use your email database to target your subscribers on social media via ads. Keeping the message consistent drives action in your customers #EMSA2018

As much as 85% of modern marketing is ignored. Make sure what you do and say with your brands stands out and resonates! #EMSA2018

Second person today to mention your brand tone. Make sure it’s at the top of your list of things to nail! #EMSA2018

Fundamental piece of advice. If they want to churn they will, don’t focus on the few people who churn, optimise for the majority of subscribers who buy instead #EMSA2018

Provide a synopsis of your content in your email so people can quickly see what’s on offer #EMSA2018

Make your emails social! Helping customers share their content socially adds validity to your brand and product #EMSA2018

Use personalisation to change the CTAs people see and help them engage they way they want to #EMSA2018

Boomers control around 70% of the world’s disposable income. Yet they're only targeted by 5-10% of marketing... Here's how to fix that. andzen.com.au/blog/marketing…

Our next Marketing Mastery event is in the calendar! We'll be talking about defining and improving your Customer Journey over breakfast and coffee here at Andzen HQ. Don't miss out! #brisbane #meetup #ecommerce meetup.com/eCommerce-Marketi…

Get around this! The Brisbane Shopify Meetup is coming up soon, and we're proud to be sponsoring this awesome event. Tickets are free, so if you're a Brisbane e-commerce merchant or marketing guru, you've got no excuse not to be there! ti.to/shopify-meetups/shopif…

"Too often humanity finds itself squatting around a Beatles record in a Manson-esque quasi-commune, or pitching a tent in front of an Apple store three days before the next iPhone is released."andzen.com.au/blog/what-can-… #cultmarketing #ecommerce

Pro Tip: You could be spending more for less. andzen.com.au/blog/shopify-o… #ecommerce #shopify