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Loyalty and rewards for commerce — turning first-time shoppers into forever customers :)

Kitchener, Canada
Joined November 2010
Photo by Smile.io (@smilerewards)Photo by Smile.io (@smilerewards)Photo by Smile.io (@smilerewards)Photo by Smile.io (@smilerewards)Photo by Smile.io (@smilerewards)Photo by Smile.io (@smilerewards)Photo by Smile.io (@smilerewards)Photo by Smile.io (@smilerewards)Photo by Smile.io (@smilerewards)
Introducing Smile Plus—enterprise loyalty, made easy. ✨ Smile Plus is our new plan for high-volume brands looking for a loyalty program to scale with them. Read some thoughts from our CEO @Mikerossiii and dive into the #SmilePlus features below 🧵 blog.smile.io/introducing-sm…
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While some brands fight for clicks, @Fjallraven_Swe builds loyalty on 100km+ hikes. Their “Classics” turn customers into a community, testing gear in the wild with brand experts — no sales pitch in sight. The result? Trust, repeat buyers, and belonging. Offline 🤝 online
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it's a great week to be featured in the @Shopify app store ✨ (no fooling)
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That's a wrap! Another @shoptalk in the books 🎉 Thx to all the partners that made the main event (and sidequests) a success — and the brands that stopped to chat about commerce, retention, & the power of loyalty without limits ✨ #shoptalk #shoptalk2025 #retail #commerce
Replying to @smilerewards
Yes — our booth features REAL products from REAL brands instead of just your typical throwaway event swag. Yes — we might have samples to give you if you ask nicely 😄 (no, you can't have the @KSWISS shoes 👟. @mikerossiii will need those for the trip home)
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T-minus thirty minutes ⏰ 😄 If you're at Shoptalk, make sure you come by booth 1660 when the exhibit hall opens! We're ready for you 👋 #shoptalk #shoptalk2025 #shopify
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Yes — our booth features REAL products from REAL brands instead of just your typical throwaway event swag. Yes — we might have samples to give you if you ask nicely 😄 (no, you can't have the @KSWISS shoes 👟. @mikerossiii will need those for the trip home)
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Here's what you missed if you didn't come to the puppies + yoga event last night. Yeah. You missed out, big time.🐶🧘 🌅 #EEEMIAMI #EEE2025
If you're at EEE Miami today, and you haven't signed up for the Puppies + Yoga event tonight, I have to ask.... are you ok? It's PUPPIES AND YOGA. 🐶 🧘 It's literally good for you SIGN UP WHILE YOU STILL CAN lu.ma/5hp9nuzm
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REPORT: Customer loyalty is (still) the foundation of commerce success. 📊 35% of an online store's revenue comes from just 5% of customers. 📈 Loyalty-generated value grew YoY across all major industries in 2024. 💡New stores AND high-growth brands saw a surge in loyalty value
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If you've ever thought, "I wish my store had a signed-in customer account experience where shoppers can see orders, track returns, get support, and see loyalty data" @klaviyo just launched the incredible new Customer Experience Hub, and it does all of that (and more) ✨
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PLUS you can integrate directly with Smile so your shoppers can see their points balance, next best reward, and their progress towards it — all from right within the Customer Hub. 🎉 Learn more & sign up for the beta here: klaviyo.com/products/custome…
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loyal customers >
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CALLING ALL ECOMMERCE FREELANCE WRITERS ✏️
friends, romans, coywriters ✏️ I seek article pitches for the @smilerewards blog. We search for ecommerce content that reaches beyond SEO and into the realms of: ❇️ opinions ❇️ trends ❇️ developing stories ❇️ other editorial content SEND YOUR PITCHES. LINK IS BELOW.
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It's true... Smile is a platinum sponsor of @eeemiami at the end of Feb 🎉 🎉🎉 We hope you'll come join us in the Magic City for the incredible: 💬 Panels and keynotes 🌐 Networking opps 🛠️ Chance to hear about awesome tools and strategies
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Our very own @mikerossiii is going to be speaking! 📣 and you *know* he's going to bring some valuable loyalty and retention insights gleaned from Smile's database of over 1.6 Billion rewards transactions 📈
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CPG brand @Riversolskin saw a 76% LTV Lift from its loyalty program, Riversol Rewards. 📈 How did they do it? and what other KPI's got lifted by loyalty? Check the link in the thread and download the case study to learn more ❓💡
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This was a record-breaking Black Friday for brands, for Shopify, and for Smile. We were excited so many stores made the most of their reward programs — to the tune of over 48,000 *points per second* at the pinnacle of BFCM. ⏰ 📈 🎉 We call that "loyalty at scale" 🛠️
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