For your hometown team, tonight matters 🏈
For your local pizza shop, every night matters 🍕
Choose local ❤️
Dominos has a strategy of opening next door to local pizza shops. The Slice van is our team leveling the playing field for the shop next door
Agreed and the same can now be said about Miami, LA, Chicago
This might piss off a lot of people but it has to be said. The pizza in NYC is absolutely better than the pizza in Italy and I don’t think it’s close.
Not only does NYC have the best slices in the world, with a true crust and undercarriage, but also the best Neapolitan pizza in the world, so idk what there’s to debate.
What do you guys think?
It’s Pizza Friday in 🇺🇸! Let’s show some ❤️ to local shops and reply with your go-to hometown pizza shop 🍕
Pro tip: if you can’t get a table at Rubirosa, try Joe & Pats owned by the same family and has the same pizza 🍕
Thinking big for small, family owned shops
Time to dig into a fresh slice of insights... 🍕
We’re breaking down our latest case study with Slice, the platform giving independent pizzerias big‑chain marketing power—minus the loss of independence.
Slice’s latest move: helping local shops access premium TV inventory through Universal Ads. Something most pizzerias never thought possible.
We ran an incrementality test comparing pizzerias running TV ads vs. those that didn’t, and the results were big:
👉 Lift in sales and incremental orders
👉 +16.8% lift even AFTER the campaign
The strongest impact came post‑airing—proof of the long-term brand power of TV. Read the full case study here: universalads.com/case-studie…