We are a consultancy that grows brands & organizations with purpose-led strategy & meaningful, human-centric experiences. #giveashit #purposeisthenewdigital
Joined July 2013
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Purpose is a process. Not a one time thing. 👏👏
Regardless of well-intended initiatives, embedding genuine CSR into a brand’s ethos doesn’t happen overnight.
Read "Making Brands Matter For the Generations to Come" by Stephanie Bakkum & @AKocheilas to learn more:
bit.ly/2l4e28t
#AgencyVoices #TuesdayThoughts
Today's dose of #wednesdaywisdom comes from School CEO @maxlenderman. This one's for you, creatives. #giveashit #creativity #ideas 📒✏️
School CSO @Scou dishes on the importance of #brandpurpose and lends perspective on what businesses are getting it right. #giveashit #purposeisthenewdigital entrepreneur.com/article/340…
School CEO @maxlenderman argues that the detraction around #purposemarketing will continue unless four key things happen in the business world. #giveashit #purposeisthenewdigital
youtu.be/LmzmAq8p5fc
For #comingoutday, the @LALGBTCenter has released a two-part set of PSAs showing the two paths a parent can take when their LGBTQ child comes out. Powerful and emotional. School salutes!!! #giveashit #purposeisthenewdigital #lgbtq adweek.com/creativity/for-na…
Pinning for purpose? That’s what @Pinterest is doing for #worldmentalhealthday. The platform took search terms related to mental health and provided resources for their users to help cope with their struggles. #giveashit #purposeisthenewdigital adweek.com/digital/pinterest…
Four years and forty pounds ago, I tried to articulate one kind of particular creative journey: mine.
99U: How to Try and Give a Shit — Max Lenderman
youtu.be/sTM3UYCAR0A via @YouTube
#giveashit
#purposeisthenewdigital
#helpothersfirst #safetythird
.@shethinx is challenging the social stigma surrounding menstruation by imagining a world where men have periods. School salutes!!! #giveashit #purposeisthenewdigital #ifweallhadperiods adweek.com/brand-marketing/t…
#brandpurpose isn’t going anywhere, says School CEO @maxlenderman. But before it can thrive alongside capitalism, there are several things that purpose-hungry companies need to consider. #purposeisthenewdigital #marketing linkedin.com/pulse/purpose-s…
School CEO @maxlenderman claims that helping others is a great way to drive profit, and profit should be driven in order to help others. #ConsciousCreativeMovement #PurposeIsTheNewDigital #GiveAShit
youtu.be/0Y0yIXnbjAA
Following a summer of pixel-pushing, School alumnus Pauli Kervinen @paulisocoolike spent some time serving in the Finnish military as a photographer for Finland’s National Defense University. So rad. #giveashit #interns ruotuvaki.fi/-/coloradosta-i…
Grab your headphones and check out Project NEXT, a podcast series from @ProjectWW. Episode 1 features our own @maxlenderman as he dishes on the role of #purpose in culture. #internationalpodcastday #marketing #advertising podcasts.apple.com/us/podcas…
To challenge the stereotypes of what food insecurity looks like, @FeedingAmerica used artificial intelligence to create an accurate portrait of hunger in America. #GiveAShit #FoodInsecurity #PSA adweek.com/creativity/an-ai-…
Anyone out there #GiveAShit? Registering to vote is your first step in proving it. #NationalVoterRegistrationDay nationalvoterregistrationday…
A free kids meal with a side of #purpose? Order up! In order to alleviate plastic waste, @BurgerKingUK is melting down and recycling plastic toys that families drop off at their restaurants in exchange for a free kids meal. #BKMeltdown
youtube.com/watch?v=c7lmk-V6…
The latest work for the Sandy Hook Promise @sandyhook provides a haunting take on #BackToSchool essentials. Powerful, emotional, and purposeful.
adweek.com/agencies/sandy-ho…
#GiveAShit is running strong in the creative industry. School salutes!!! #CreateAndStrike #GlobalClimateStrike #FridaysForFuture createandstrike.com/
School CEO @maxlenderman argues that when brands jump on the bandwagon for a cause that’s irrelevant to their mission, consumers will sniff out the bullshit. #purposeisthenewdigital #giveashit #brandpurpose #marketing digiday.com/marketing/brands…
