Identity design, from NYC, for the world.

Brooklyn, NY
Joined October 2008
Authenticity, simplicity, memorability, clarity. – at Manhattan, NY
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Be yourself. Distinction is scarcity. Scarcity is still the greatest driver of value.
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Skateboarding and video games. Think about all the great creatives and engineers you know. One or the other, and in many cases both…
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Thank you @drewwilson and everyone at @valiocon. Grateful for the opportunity to learn, to share, and for the time spent with many friends, old and new. Sometimes progress brings you back to what first captivated you, hopefully now with more to give.
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Discernment, particularly within art and design, makes our convictions visible. What we choose to keep reveals what we have learned to love.
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It's easy to underappreciate the fragility of a great design idea in its infancy. Especially when we spend our time enamored by its resiliency when taken to scale. There's a unique responsibility and opportunity to advocate for an idea that cannot yet stand on its own, without forcing people to merely accept what it will be like when it's fully matured.
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Just the start. A hint of our work, and the future.
you can now control things with your brain. literally. we're building the most wearable BCI on the planet, with @sabi, backed by @khoslaventures @accel @initialized & @kevinweil. we collected the world’s largest neural dataset and trained the most capable Brain Foundation Model. then we invented a new class of biosensors powered by custom ASICs. type without typing. click without clicking. a cap that lets your brain do the work. we’re sabi.
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Mackey Saturday retweeted
I put together 15 principles of what I think it means to be a great designer. I wanted to summarize 30 years of hard earned lessons and share them with you. Text version in the comments.
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Congratulations to the whole Replicate team. Always an exciting moment when a client gets acquired, the work served its purpose well. The bittersweet reality in many cases is it’s the end of its life, happy in this scenario the brand gets to live on.
Big news: Replicate is joining Cloudflare. Replicate's going to carry on as a distinct brand, and all that will happen is that it’s going to get way better: it’ll be faster, we’ll have more resources, and it’ll integrate with the rest of Cloudflare’s Developer Platform. replicate.com/blog/replicate…
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Compact in form, expanded in content. The original was the final project I worked on with Ivan before he passed. This has 70 or so new logos in it, carrying forward his legacy, continuing to document Tom's 68-year-and-counting career, and many new collaborations as a team. standardsmanual.com/products…
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Copenhagen. Too little time. A feeling of home. Design, excellent as a baseline, in service of people. People, caring by nature, in service of design. Thank you.
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Life imitates art.
Prediction: first AI comes for Hollywood jobs then Hollywood designers come for software design jobs
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“A logo doesn’t make clear what you do; it makes it clear who you are. The less they say, the better.” An important reminder from one of the most deeply convicted and dedicated graphic designers of all time, Ivan Chermayeff.
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It's been a long time coming. Congrats on the public launch @substrate
Substrate is building a next-generation foundry to return America to dominance in semiconductor production. To achieve this, we will use our technology—a new form of advanced X-ray lithography—to power them. America invented semiconductors. We will lead again.
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Change the way someone sees, and they will not forget you.
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As wisdom expands, language contracts.
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As a studio we put an illogical, and what some may argue is even irresponsible, amount of time and attention on ensuring an identity concept is worth presenting and then presented well. To me, it’s our responsibility to steward these ideas, not just revealing them, but caring for them until they can stand on their own in the world. When an idea is right, we commit to it fully, ensure it’s presented well, giving the respect the idea and the client is due.
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The desires of the future look increasingly tactile, with value placed on forms shaped by hand, where craft becomes a measure of trust.
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