Most people think Rewards Bunny is a cashback app. That’s only the entry point. The easiest way to experience Rewards Bunny today is through the app. Users earn cashback and crypto rewards from actions they already take, and that matters because real utility has to start somewhere real. But the bigger story is what sits underneath it. We’re building Rewards Bunny as the programmable rewards platform for commerce, Web3, and AI. That means thinking beyond a single app surface and toward the underlying system: - reward rules - attribution and tracking - identity and segmentation - payout orchestration - merchant and partner integrations - an access layer that can support future AI workflows The app is the wedge. The platform is the system. And when relevant, the token is the coordination layer that helps rewards become more portable, fundable, and programmable across the network. That’s the lens I’ll be sharing more of here as we keep building. Curious how other founders think about wedge vs platform when shaping category narratives.