I say what I mean, and I do what I say. ~Vincent Hanna (Al Pacino) in "Heat". (Work links on my LinkedIn) Director of Communications, UA Little Rock

Little Rock, Arkansas
Joined October 2013
Still one of the best moments in a business interview ever.
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Little Rock Announces Contract Extension for Vice Chancellor and Director of Athletics Frank Cuervo lrtrojans.com/news/2026/10/1…
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I joined @notthefakeSVP last night and he asked a simple question: Who is the expanded college football playoff for? It will end up being for no one. We care about this sport a lot and we tried to put it into words.
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College Football's regular season was the only reason it ever got as big as it got. Killing it won't kill the sport dead immediately. But CFB will never recover from this long-term. CFB is not creating new generations of fans, it's turning off its most loyal ones.
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The thing about 24 that bothers me most is… Who is this for? It’s not because TV was begging for it. ESPN had to be convinced. It’s not for a boatload of new cash. Losing conf champ games is gonna make this a minimal gain. It’s not because the 22nd team has any shot at a natty. It doesn’t. It’s certainly not done with the health, safety, or academic success of the players in mind since they don’t even get a say in this. It’s entirely to appease the people donating the money that keeps a financially irresponsible business model afloat. It’s discounting success so schools can say “look what your donation bought.” It’s an industry hellbent on treating investors and bosses as the customer, and customers as an infinite resource that will keep coming back no matter what.
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Congrats to the biggest winner of the 24-team playoff: Administrators at also-ran Big Ten and SEC schools who can keep the Ponzi scheme going Why CFP expansion is such a slap in the face: cbssports.com/college-footba…
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Ryan Anderson retweeted
Tony Petitti arrived at the Big Ten 2023. Brett Yormark arrived at the Big 12 in 2022. Pete Bevacqua arrived at Notre Dame in 2024. Three key administrators in the gutting of college sports as we know it.
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“They’re watering down the best regular season in sports so that PJ Fleck can go to the Playoff once every five years instead of getting Duke’s Mayo doused on his head.”
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Somewhere along the line, Bryson DeChambeau convinced himself that people showing his actions are the problem. Not his actions.

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Ryan Anderson retweeted
Little Rock Athletics Announces Digital Platform Transition to WMT, Enhanced Audio Streaming for Basketball lrtrojans.com/news/2026/10/1…
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The SEC willingly flushed its conference championship game that last year had better ratings than all eight first round CFP games of the brief, 12-team era. And three of the eight CFP quarterfinals. That's not leadership. That's fiscally reckless behavior. usatoday.com/story/sports/nc…
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Ryan Anderson retweeted
A new GEICO commercial — "Cancelled Plans" — is about a couple celebrating a cancelled dinner with friends, so they can put on their PJs and fall into the couch to watch TV with popcorn and pizza. I don't want to be some annoying leisure-time scold (pizza is good) or act like some media-studies nerd who treats a car insurance commercial like a Rosetta Stone of modern life. But, like, we can all see what's happening here, yes? The generation that spends less and less time with people; that reduced hosting and dinner parties by 70% in 50 years; and increased time spent at home by 2 hours so far this century; also celebrates when the few plans they do have are canceled, and expects other people to understand the cause for celebration when plans with people outside the home are scrapped. The problem is not loneliness. Truly lonely people are desperate for social connection. The whole joke here is that everybody knows that everybody knows that we don't want to be around people so much. Loneliness is literally the opposite of the problem. youtube.com/watch?v=HcKvevKi…
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Hot take: I miss when winning a bowl game was a great season. College football is infected with people that believe national championships are the only metric of success, and I just think that silly and detrimental to the long-term health of the sport.
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College athletics is terrible at seeing problems around the corner. The 24-team playoff is the latest example. A lot of schools that supported this will regret it because in the end it won't be about the playoff or even the now diminished regular season. Notre Dame now has the best situation in all of football - almost 100 percent guarantee to make the playoff, freedom to schedule as it wishes, maximization of its own media value. To use the Big Ten as an example, why wouldn't Ohio State, Michigan and Penn State follow? If you can, be independent. That's the future. The 18-team Big Ten is bloated, distant and winning it carries little intrinsic or competitive value for the biggest brands. Those three schools can create a scheduling agreement that would increase their media revenue 2-3x and give the same control over everything. No sharing money. No forced TV times. Eight or even nine home games. Select your own schedule. Staying in the Big Ten now makes little and perhaps no economic sense. And yes, I do understand the league-wide research grants and so on, but there is always a way around everything. In terms of athletics, for those schools (and maybe a few more) it's lost revenue for the sake of loyalty and we know how that usually gets settled. All these middle and lower schools -- even in the P2 -- that supported this because they'll get in the "participation playoff" with an 8-4 record are facing significant risk in the future. There will come a day when they will now get a share of the Ohio State-Michigan windfall; only Ohio State and Michigan will. Maybe not tomorrow, but I believe a 24-team playoff makes it closer than ever. Thoughts?
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Ryan Anderson retweeted
Sacrificed the best regular season in sports so that 8-4 Big Ten teams can lose by 13. Awesome stuff.
Sources: The College Football Playoff is nearing a deal to expand to 24 teams, per sources. The new format will start in 2027 and is expected to come together in the near future, pending final approvals.
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I love college football. Always have. Its regular season is the best in sports. Has been forever. So it's legitimately upsetting that the CFP is going to 24 teams. Not everything needs to be about how the most money can be made. I hope some of the sport's big names speak up.
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Nobody more deserving! #actors #acting #AlPacino
Al Pacino will be honored with SAG-AFTRA’s Life Achievement Award at the Actor Awards on Feb. 28, 2027.
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I wrote this four years ago and it still applies. The people who run college football conferences don’t get the regular season *is* the sport and rivalries are more important than the tv markets. The playoffs should be additive to that, not replacing that. Sad.
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