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Introducing The Sustainable Fashion Communication Playbook from @UNEP & @UNFCCC, a guide for fashion communicators – marketers, imagemakers, media, influencers – to take action and align efforts to sustainability.
Without them, we won't reach our goals.
unep.org/resources/publicati…
Rachel Arthur retweeted
I was lucky enough to attend the Global Fashion Summit in Copenhagen last week moderating a panel on greenwashing in the fashion industry. I took an overview of everything we discussed, including some brilliant new guidance from the @UNEP thedrum.com/news/2023/07/07/…
When @UNEP's executive director tweets about your work... 🤯❤️
Moving the fashion industry towards sustainability is critical to tackle #climate, #nature loss & #pollution. Time to reshape the conversation around fashion & drive change towards the #GlobalGoals. Here's more from @UNEP and @UNFCCC.
bit.ly/3NqjPyg
Rachel Arthur retweeted
A sustainable #fashion future is possible! 👗👖👠
Communication is the key. Our new playbook for #sustainablefashion communication, co-authored with @unep, shows how consumer hearts and minds can drive a shift towards a more sustainable industry.
Read more below: 👇
Rachel Arthur retweeted
📢 Just launched: The Sustainable Fashion Communication Playbook
Discover principles and guidance on how to align consumer-facing communication in the global fashion industry with sustainability targets.
🔗unep.org/resources/publicati…
Rachel Arthur retweeted
The @UNEP Sustainable Fashion Communication Playbook report is out now! Learn how #fashion communicators can advance the #SDGs by:
🚫 countering #greenwashing
♻️ advocating for more #sustainable lifestyles
🛍️ reducing overconsumption messaging
And more➡️wedocs.unep.org/handle/20.50…
Rachel Arthur retweeted
In the era of Shein influencer tours, the @UNFCCC Sustainable Fashion Communication Playbook is giving fashion commentators & journos their power back. Written by @rachel_arthur this expert-led guide shows creators how to use your platform to drive change: shorturl.at/kuyZ0
Rachel Arthur retweeted
Join us to reshape the conversation around fashion and drive change towards the #GlobalGoals!
@UNEP and @UNFCCC have launched a guide on aligning fashion communication with the principles of sustainable consumption.
Explore here: bit.ly/46tiu2f
The @Fashion_Values Challenge is looking for the next innovation in fashion design, media and/or technology. It’s a global call out for change-making products, services and systems.
Winners get me as one of the mentors :)
More info: fashionvalues.org/challenge-…
#sustainablefashion
Love this from the beauty sector. Would it work for fashion? "After years of telling you what to buy, content creators [...] on TikTok have decided to flip the script and tell you what not to buy —and they’re calling it 'de-influencing'." glossy.co/pop/glossy-pop-new… #overconsumption
Putting it out there for the world to see… my New Year’s resolution is to only buy five new items of clothing in 2023 #ruleof5 linkedin.com/feed/update/urn…
How the Brasília violence has its roots in Bolsonaro’s war on nature
theguardian.com/world/2023/j…
The simplicity of this headline: Animals Are Running Out of Places to Live.
“Humans are taking over too much of the planet, erasing what was there before. Climate change and other pressures make survival harder.”
nytimes.com/interactive/2022…
#cop15 #biodiversity @nytimes
This is what I’m worried about. We talk of digital fashion being a potential opportunity for sustainability, but lo and behold, it doesn’t take long for fast fashion to muscle in and use it to not only inspire but promote more real world items alongside. glossy.co/fashion/forever-21…
And yet another example of a metaverse collection announced yesterday (and live today) from @hm. Honestly…
Knowledge is power + influence in the right hands goes a really long way... A journo reporting on the atrocious findings in the undercover investigation into Shein's supply chain, informed the @RollingStones, leading to them cancelling their licensing deal
inews.co.uk/news/consumer/sh…
Analysing a database of 37,453 film and TV scripts from 2016 to 2020, researchers at USC found just 1,046 (2.8%) included any keywords related to climate, and only 0.6% mentioned “climate change” specifically. hurriyetdailynews.com/how-fi…
Could this rule of ONLY buying 5 new fashion items per year, per Hot or Cool Institute's new report, actually catch on? Phenomenal to see the traction this thinking has got this past week tiffaniedarke.substack.com/p…
@tiffaniedarke #overconsumption
THIS. 22p fashion. In what world is this ok? We have a whole section dedicated to exactly this problem in our upcoming @UNEP guide to shifting the narrative of fashion communication. Eradicating such messages of overconsumption.
Some numbers to pay attention to! If we want to align fashion to the Paris Agreement, we need to see consumption reduce by 60% on average among the G20’s high-income countries, according to a new report by @hotorcool. hotorcool.org/unfit-unfair-u…
The report puts consumption and lifestyle change firmly on the table alongside production and efficiency gains, recognising we can only get there if we do both, and neither will suffice alone.