Propeller Group retweeted
👻 @Snap unveils new AR innovations and content partnerships for 2024 Olympics
Find out more: mobilemarketingmagazine.com/…
#mobilemarketing #marketingnews #socialmedia #olympics @propellerites
💭Food for thought:
Omar Oakes, Editor, @TheMediaLeader thinks PRs can:
- consider what a specialised audience wants to read and tailor your messaging to fit
- facilitate more meetings with relevant industry figures
- offer embargoed news with long lead times!
#aweurope24
🧠 to keep in mind:
@alysdenby, Opinion & Features Editor @CityAM likes
- interesting opinions that counter the cultural discourse
- perspectives that show business growth benefits everyone, not just elites
- a topical peg, why is your opinion important NOW?
#aweurope24
💡Journalist tip:
“It’s important to have an awareness of the title you’re pitching to. Have you seen a story like that in the paper before and could you see yours fitting in?” @alexfarber, Media Correspondent, @thetimes
#aweurope24
Propeller Group retweeted
@Branwellcontent takes to the stage at #aweurope24 for “Industry Journalists Tell All”
Watch this space for tips and tricks for pitching top journalists 👀
Certainly a great buzz at new #aweurope24 venue - Matt Scheckner opening the Entertainment stage with aplomb this morning @lordscheckner
Propeller Group retweeted
Our CEO, Charlie Carpenter, is featured in @propellerites's 2024 Marketing for Growth Playbook talking about the #PowerofAgencyBrands and progressive pitch processes 👏
Download your copy now: pages.propellergroup.com/pro…
Amazing panel to discuss the evolving role of the CMO - Zaid Al-Qassab @fast_philosophy Claire Cronin @ChelseaFC Pete Miller @OctopusEnergy Richard Morris @team_IPGMedia #oystweet
Chief executive of ad watchdog ASA Guy Parker advises brands to avoid “good for the planet” claims - make clear to consumers where you are on your decarbonisation journey #lead2024
“We are seeing companies [in advertising] across the sector beginning to innovate, experiment and embrace AI” - praise from Culture Sec Lucy Frazer but also a caution on using AI “responsibly” #lead2024
Chief Executive @CBItweets Rain Newton-Smith opens #Lead2024 emphasises the need for a UK industrial strategy to springboard long-term sustainable growth
Media panel dives into big issues for 2024 inc. trusted environments, power of media for change, talent, DEI and representation - Heather Dansie @newsworks Richard Bon @ClearChannelUK Juliet Branwell @GoogleCloud_UKI Charlene Williams @PearlAndDean #TYA2024
“I do think advertising will be healthy this year” - analyst Ian Whittaker provides some optimism - thinks broadcasters “will do okay” while Retail Media will boom as delivers v high margins for players #TYA2024 @Ianrwhittaker
Our friends at @ThisisZone are hosting an online virtual Book Club with Alex Soojung-Kim Pang (@askpang) this week to chat all about his brand new book "Work Less, Do More: Designing the 4-Day Week" 📚 Find out more and register to attend here: insight.campaignlive.co.uk/z…
Try before you buy: how businesses can offer free trials that work
@recurly @raconteur
raconteur.net/marketing-sale…
2024 will be the year of fintech partnerships
@recurly
globalbankingandfinance.com/…
How can brands stay on the consumer behaviour pulse?
@TotalMediaUK @MediaCatMag
mediacatmagazine.co.uk/how-c…
"Consider three lenses when building your go-forward brand"
@YonderConsult @TechCrunch
techcrunch.com/2023/11/28/co…