When did someone last test your abandoned cart flow end to end? Do you know how many people on your list haven’t opened anything since spring?
Questions like these are easy to skip in a normal month. With BFCM 6 weeks away, you can still fix what you find. We put together a list of 40+ items to check, covering flows, popups, campaigns, list health and reporting, with notes on what to change if something’s off.
Download it in the BFCM hub:
privy.com/bfcm?utm_source=tw…
#BFCM #Ecommerce #EmailMarketing #SMSMarketing #BlackFriday
BFCM advice is everywhere, but none of it knows your store. Your data does.
Connect Privy’s MCP to Claude or ChatGPT, and it turns your #Shopify and #Privy data into a BFCM plan made just for you. And as your season unfolds, it keeps up with you:
→ Not sure your offer tiers add up? It checks them against your margin and lets you know if a bigger cart would earn you less.
→ Someone’s out for the week? Just ask, and it moves their tasks to a teammate.
→ A best seller sells out? It swaps in the backup your plan set aside and updates the SMS in your plan.
If you’re already on Privy, connect your store and build yours. If you’re new, a sample plan is ready for you to explore, no account needed.
Both are waiting in the BFCM hub:
privy.com/bfcm?utm_source=tw…
#BFCM #BlackFriday #CyberMonday #EmailMarketing #Ecommerce
Imagine asking, "What worked last BFCM?" and getting an answer in seconds.
That's what Privy's MCP allows you to do. It connects AI tools like Claude and ChatGPT to your marketing and Shopify data, so you can ask questions like:
"Rank my Flows by attributed revenue during BFCM last year."
"Which displays brought me the most new subscribers?"
"Which flows are potentially misconfigured?"
Answers that would take an analyst all afternoon, in the time it takes to type a question.
See how brands are using MCPs to prep for BFCM:
privy.com/blog/what-is-an-mc…
Stop guessing your way through BFCM. Ask your data.
Join Alex Persson (CEO, @privy) and Gina Perrelli (CEO, @GetStayAI) for a live session on how brands are using AI to plan BFCM and beyond, from the first signup to the loyal subscriber.
🗓 Wednesday, Oct 28 · 10 AM PT / 1 PM ET · 45 min
🎁 Attend live for a chance to win a $1,000 Visa gift card. Your BFCM shopping is on us!
Save your seat:
privy.com/events/your-data-y…
#BFCM #EcommerceMarketing #Subscriptions #EmailMarketing #SMSMarketing #AI #Shopify
Case file: BFCM 2026. Everything you need is inside.
Welcome to your BFCM Headquarters: your command center for the season, from high-level strategy to daily sends.
→ Your BFCM report, built from your Privy data (not a Privy customer? Check out our sample plan.)
→ The 2026 BFCM Playbook: before, during, and after the sale
→ A readiness checklist and every key date
→ A prompt pack for Claude and ChatGPT
→ A live webinar Oct 28 with the CEOs of Privy and Stay AI
Open the file:
privy.com/bfcm
#BFCM #BlackFriday #EmailMarketing #SMS #DTC
Millie Loves Lily is a children’s clothing brand built on decades of design experience. But when the founders shifted toward growing their own ecommerce store, marketing tools like subscriber acquisition, email campaigns, and automated flows were completely new territory.
Before Privy, most of their communication with customers happened through Facebook and Instagram. There wasn’t a way to capture subscribers or recover lost orders.
That changed after discovering Privy. They began building their subscriber list with onsite displays, launching email campaigns, and setting up automated flows that now help save orders behind the scenes.
Today, Millie Loves Lily continues to grow their subscriber base while staying connected with the customers who love their brand.
Read the latest customer story here: privy.com/customers/millie-l…
Most ecommerce brands talk about “customer journeys.” Vicky Cakes talks about cousins. 🥞
Built on a 45-year-old family pancake recipe, they’ve grown into a scaling ecommerce food brand without losing the warmth that made people fall in love in the first place.
Their secret? Owning the relationship.
“Privy is kind of like the tires to our vehicle. We really couldn’t go without Privy.”
Read the full case study → privy.com/customers/vicky-ca…
Email + SMS don’t have to feel spammy to work.
@MntnGrlClothing uses segmentation, consistency, and friendly messages to drive real revenue. That’s the difference. 💬📬
#ecommerce #emailmarketing #smsmarketing #Shopify #Privy
5/ To learn more, our team put together a full breakdown.
Read the article here 👉privy.com/blog/scotus-ieepa-…
Email doesn’t have to feel transactional to drive growth. Boreal Folk treats email like a relationship, not a tactic.
Newsletters.
Flows.
Real human support.
~60% YoY growth without losing trust. That’s the difference. 🌲📬
#ecommerce #emailmarketing #founderstories
Higher email ROI usually isn’t about sending more. It’s about optimizing what you already send.
We share proven tactics that ecommerce brands use to improve ROI through list quality, automations, testing, and better tracking. Read the full blog here 👉 privy.com/blog/higher-email-…
Your welcome email is your first impression. Make it count 👋 Here’s how ecommerce brands can turn new subscribers into customers from day one.
>>Read the blog: privy.com/blog/how-to-ecomme…
#EcommerceTips #EmailMarketing #CustomerOnboarding
Inbox placement starts with consent.
These opt-in tactics help you grow your list without hurting deliverability 👇
privy.com/blog/opt-in-email-…
Two days ago, Sendlane officially joined @privy.
The vision: one platform that grows with you instead of overwhelming you.
Fewer tools. Better results. Built for ecommerce brands that refuse to settle for complexity.
More here: privy.com/blog/privy-acquire…
Two days ago, we announced our acquisition of @Sendlane.
The vision: one platform that grows with you instead of overwhelming you.
Fewer tools. Better results. Built for ecommerce brands that refuse to settle for complexity.
More on this latest acquisition here: privy.com/blog/privy-acquire…










