Travelers are looking for more than a getaway. They want authentic connections, meaningful experiences and a deeper understanding of the destinations they visit. In this interview, @Intrepid_Travel's Leigh Barnes shares how adventure travel is evolving through local expertise, small-group journeys, responsible tourism and greater customization, creating new opportunities for travel brands and partners. What the full interview now at #PhocusWire, bit.ly/4BbZsNf. #Travel #AdventureTravel #ResponsibleTourism #TravelIndustry #CustomerExperience #SustainableTravel #Tourism #TravelTrends

Travelers are looking for more than a getaway. They want authentic connections, meaningful experiences and a deeper understanding of the destinations they visit. In this interview, @Intrepid_Travel's Leigh Barnes shares how adventure travel is evolving through local expertise, small-group journeys, responsible tourism and greater customization, creating new opportunities for travel brands and partners. What the full interview now at #PhocusWire, bit.ly/4dBxlx4. #Travel #AdventureTravel #ResponsibleTourism #TravelIndustry #CustomerExperience #SustainableTravel #Tourism #TravelTrends

Travelers are looking for more than a getaway. They want authentic connections, meaningful experiences and a deeper understanding of the destinations they visit. In this interview, @Intrepid_Travel's Leigh Barnes shares how adventure travel is evolving through local expertise, small-group journeys, responsible tourism and greater customization, creating new opportunities for travel brands and partners. What the full interview now at #PhocusWire, bit.ly/4dBxlx4. #Travel #AdventureTravel #ResponsibleTourism #TravelIndustry #CustomerExperience #SustainableTravel #Tourism #TravelTrends

🚀 Startup Stage: Safari Circle Safari Circle is an early-stage #travel startup focused on simplifying the process of planning and booking a #safari. Rather than beginning with available inventory, the company starts by understanding how travelers want to experience a trip, including their priorities and tradeoffs. The bootstrapped business launched in May 2026 with a B2C, commission-based model and is exploring B2B channel partnerships to expand distribution. Read the full #startup Q&A now: bit.ly/3VjWdmG

Agentic commerce is quickly moving from concept to reality. With AI agents increasingly influencing travel discovery and soon bookings, the industry must focus on trust, identity, payments and authorization to enable seamless agent-mediated transactions. Are travel brands ready for the shift from AI recommendations to AI-powered commerce? Read more in this article from @PayPal to learn more about what comes next. #AgenticCommerce #AI #TravelTech #DigitalCommerce #Payments #TravelIndustry #GenerativeAI #Innovation bit.ly/4dukFIa

Agentic commerce is quickly moving from concept to reality. With AI agents increasingly influencing travel discovery and soon bookings, the industry must focus on trust, identity, payments and authorization to enable seamless agent-mediated transactions. Are travel brands ready for the shift from AI recommendations to AI-powered commerce? Read more in this article from @PayPal to learn more about what comes next. #AgenticCommerce #AI #TravelTech #DigitalCommerce #Payments #TravelIndustry #GenerativeAI #Innovation bit.ly/4dukFIa

Where are they now? It was a more difficult year for #startups in 2022, with investors taking a more cautious approach, but #investment still reached roughly $14 billion over the course of the year. Amid wider headwinds and tailwinds, several of #PhocusWire's Hot 25 Travel Startups for 2022 have logged major #funding rounds in recent years. In February, accessible #travel platform Wheel the World closed its $11 million Series A round, including $3.5 million in fresh capital. Revenue management systems provider RoomPriceGenie secured $75 million in funding in February 2025, while Latin American #corporatetravel platform Onfly raised $40 million in a Series B round that April. Check out the full catch up now: bit.ly/3VrB2ix

🐚 AI transformation in travel: Kara Franker, president and CEO of Visit Florida Keys & Key West Last October, the #destinationmarketingorganization (#DMO) launched its #AI-powered destination website featuring a multilingual chatbot, the "Conch-cierge." And according to Franker, there's broader potential with agentic for destinations like the #FloridaKeys, which will reshape the role of the DMO in the future. Read the full Q&A now: bit.ly/3U3BEdK

We seem to have moved into the "Spotify moment," where ambient, personal #AI agents are becoming a safe and frictionless reality for the mass market: ▪️Grokbot, SpaceX's personal agent, launched in August and quickly earned early tech-sphere praise ▪️Meta rolled out Muse, their WhatsApp-embedded AI agent, eclipsing 5 million downloads in a mere 22 days ▪️OpenAI announced Dots on Sept. 29, an ambient assistant embedded within everyday messaging and inboxes. ▪️The most unexpected trend is the explosive rise of Instinct—a nimble, ambient agent operating straight out of WhatsApp and iMessage that has become the breakout surprise of the agentic era. Read more now: bit.ly/4hBPX13

🚀 Startup Stage: Safari Circle Safari Circle is an early-stage #travel startup focused on simplifying the process of planning and booking a #safari. Rather than beginning with available inventory, the company starts by understanding how travelers want to experience a trip, including their priorities and tradeoffs. The bootstrapped business launched in May 2026 with a B2C, commission-based model and is exploring B2B channel partnerships to expand distribution. Read the full #startup Q&A now: bit.ly/3VjWdmG

Where are they now? It was a more difficult year for #startups in 2022, with investors taking a more cautious approach, but #investment still reached roughly $14 billion over the course of the year. Amid wider headwinds and tailwinds, several of #PhocusWire's Hot 25 Travel Startups for 2022 have logged major #funding rounds in recent years. In February, accessible #travel platform Wheel the World closed its $11 million Series A round, including $3.5 million in fresh capital. Revenue management systems provider RoomPriceGenie secured $75 million in funding in February 2025, while Latin American #corporatetravel platform Onfly raised $40 million in a Series B round that April. Check out the full catch up now: bit.ly/3VrB2ix

Help shape the future of #PhocusWire coverage 🗞️ We're running our 2026 audience feedback survey and want to hear what's working, what's missing and how we can better support you as you navigate the #travelindustry. ⏱️ Quick to complete, meaningful in impact 🎟️ Everyone who participates can opt in to a drawing for a complimentary ticket to The Phocuswright Conference 2026 in Fort Lauderdale, Nov 17-19 Take the survey 👉 bit.ly/4yW0H1c

🐚 AI transformation in travel: Kara Franker, president and CEO of Visit Florida Keys & Key West Last October, the #destinationmarketingorganization (#DMO) launched its #AI-powered destination website featuring a multilingual chatbot, the "Conch-cierge." And according to Franker, there's broader potential with agentic for destinations like the #FloridaKeys, which will reshape the role of the DMO in the future. Read the full Q&A now: bit.ly/3U3BEdK

We seem to have moved into the "Spotify moment," where ambient, personal #AI agents are becoming a safe and frictionless reality for the mass market: ▪️Grokbot, SpaceX's personal agent, launched in August and quickly earned early tech-sphere praise ▪️Meta rolled out Muse, their WhatsApp-embedded AI agent, eclipsing 5 million downloads in a mere 22 days ▪️OpenAI announced Dots on Sept. 29, an ambient assistant embedded within everyday messaging and inboxes. ▪️The most unexpected trend is the explosive rise of Instinct—a nimble, ambient agent operating straight out of WhatsApp and iMessage that has become the breakout surprise of the agentic era. Read more now: bit.ly/4hBPX13

Help shape the future of #PhocusWire coverage 🗞️ We're running our 2026 audience feedback survey and want to hear what's working, what's missing and how we can better support you as you navigate the #travelindustry. ⏱️ Quick to complete, meaningful in impact 🎟️ Everyone who participates can opt in to a drawing for a complimentary ticket to The Phocuswright Conference 2026 in Fort Lauderdale, Nov 17-19 Take the survey 👉 bit.ly/4yW0H1c

#Luggage #storage platform Stasher has secured fresh #funding to expand the rollout of its smart locker network in the #UK. Stasher's business model has primarily been a marketplace, connecting travelers with hotels that have space to store luggage. Smart lockers offer travelers a 24-hour self-service storage option, allowing them to stow and collect their own bags in a secure compartment via a QR code. "Hotels have always been a huge part of the Stasher network, so we know how much demand there is for luggage storage and how much work can sit behind what seems like a simple guest service," said Jacob Wedderburn-Day, #Stasher CEO and co-founder. Read more on #PhocusWire: bit.ly/4cZPcNL

Help shape the future of #PhocusWire coverage 🗞️ We're running our 2026 audience feedback survey and want to hear what's working, what's missing and how we can better support you as you navigate the #travelindustry. ⏱️ Quick to complete, meaningful in impact 🎟️ Everyone who participates can opt in to a drawing for a complimentary ticket to The Phocuswright Conference 2026 in Fort Lauderdale, Nov 17-19 Take the survey 👉 bit.ly/4yW0H1c

Expedia Group is enabling travelers to book hotels through #Muse, the personal #artificialintelligence (#AI) assistant unveiled by Meta earlier this month. Travelers in the #US will be able to describe what they're looking for, including dates, destination and #hotel preferences, be presented with options that fit their needs and make a #booking. #Expedia remains the merchant of record for the bookings and payment is completed through Muse. No specific date has been given for when Expedia in Muse will be available. Get the full details on #PhocusWire now: bit.ly/4yMrixu

BizTrip AI, an #AI-powered assistant for business travelers, has launched inside Claude and ChatGPT. The integration uses model context protocol (#MCP) Apps, which support an interactive user interface instead of just plain text, enabling users to plan and book trips inside the large language models. Business travelers can use natural language, with the agent then surfacing personalized and policy-compliant options. #BizTrip said the move better positions the company as AI changes how enterprise software reaches end users. Learn more on #PhocusWire now: bit.ly/4dWmqOn

SiteMinder has developed a solution that aims to help hoteliers generate revenue through pricing optimization and distribution insights. The Dynamic Commerce Engine will use #artificialintelligence to surface optimization recommendations and execute them across pricing as well as distribution. SiteMinder’s managing director and CEO Sankar Narayan said that there many pricing solutions on the market but less available for distribution. “Are they set up properly? Do they have the right rate plans? Do they have the right inventory settings? Do they have the right terms and conditions? Very often there is a big gap between what the hoteliers want to do and how they execute,” he said. Learn more on #PhocusWire now: bit.ly/4cT3NKY