Just last week, I started sharing some of my football research publicly. Since then, multiple NFL head coaches I’ve never met have followed this account. I’ve heard from a number of play callers and a star NFL player, and I’ve spoken with multiple FBS head coaches about consulting. I feel incredibly fortunate to have been part of a Super Bowl-winning team and to have gotten to share research with an FBS play caller during a national championship season. But seeing this work connect with so many people so quickly is not something I expected. It’s honestly been surreal. Thank you to everyone who has read, shared or told someone about my work. It really does make a difference. If you’re with a team at the NFL or college level and could use research support, strategic analysis or simply a fresh set of eyes on your operation, I’d love to talk. If you work in media, I’d love to complement your coverage with original research and a different perspective, whether that means joining a podcast, collaborating on a story or digging into a topic you think deserves more attention. A few people have suggested putting this work behind a paywall, but I’d much rather share as much of it publicly as I can. Reading, following and sharing the work help make that possible. If you’re just finding the account and enjoy football research and strategy, follow along. There’s a lot more coming.